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Sacramento, CA—Feb 23, 2007

Barco Lends Superman a Hand

Over 1,400 special effects previewed on Barco digital cinema projector
Barco, a leading manufacturer in display technology, announces that West Hollywood-based Hollywood-DI used a Barco Premiere DP100 projector for critical preview screenings of all “Superman Returns” VFX clips. At Hollywood-DI’s compact Fairbanks Theater, three daily review sessions were required to screen over 1400 clips, produced by ten different VFX facilities — and all overseen by Mark Stetson, the film’s VFX supervisor. As a tribute to the entire VFX post-production team, the film is up for an Academy Award® for Best Achievement in Visual Effects.

Hollywood–DI’s Fairbanks Theater’s networked HD environment offered the Superman VFX team a secure, centralized location in which to conduct critical reviews of all work in progress. Using an advanced mix of high-resolution formats, including HDCAM®, DPX (Digital Picture Exchange) and QuickTime®, a key factor in the workflow’s remarkable throughput was the DP100’s calibration, color reliability and consistency. “The ability to view the VFX DPX shots on a high resolution Barco DLP projector in a calibrated environment, plus the ability to switch quickly between DPX, QuickTime and HDCAM-SR, saved us an enormous amount of time and effort,” noted Stetson. “By using a single hi-tech, calibrated viewing theater, I was able to quickly communicate the director’s artistic intentions to all the VFX vendors.”

Neil Smith, Managing Director of Hollywood-DI, commented on Barco’s role in the DI process. “For a post-production facility like Hollywood-DI, having a company like Barco that stands behind its products is critical to our long term success and customer satisfaction,” said Smith. “For us, it’s all about a superior level of customized service for the client,” added Smith, “and within a very complex DI workflow, the ability to precisely calibrate the DP100 provided the Superman team with a consistent playback environment, screening after screening.”

The 2007 Academy Awards® ceremony airs Sunday night, February 25th at 5PM (PST), from the Kodak Theater in Hollywood. For full details visit www.oscar.com.
Barco Contacts:

Camille Burch Camille Burch
Press and PR contact Americas
Barco n.v.
Telephone +1 678 584 2379
camille.burch@barco.com


Stephanie Vlegels Stephanie Vlegels
Press and PR contact EMEA
Barco nv
Telephone +32 56 36 81 66
stephanie.vlegels@barco.com


Vickie Yueh Vickie Yueh
Press and PR contact APAC & GRC
Barco nv
Telephone +886 2 8771 0228
vickie.yueh@barco.com

Logo: Barco Digital Cinema About Barco Digital Cinema: Barco designs technology to enable bright outcomes around the world. Seeing beyond the image, we develop sight, sound, and sharing solutions to help you work together, share insights, and wow audiences. Our focus is on three core markets: Enterprise (from meeting and control rooms to corporate spaces), Healthcare (from the radiology department to the operating room), and Entertainment (from movie theaters to live events and attractions). In 2016, we realized sales of 1.102 billion euro. We have a team of 3,500 employees, located in 90 countries, whose passion for technology is captured in 400 granted patents.

Barco is one of three licencees of Texas Instruments DLP Cinema™ technology. TI developed DLP Cinema™ technology working in close cooperation with Barco and others in the movie industry, to develop Cinema Projector and support systems based on DMD™ technology, to meet the requirement of studios, film distributors and exhibitors alike.
Barco Digital Cinema Directory page Barco Digital Cinema Web Site About Hollywood-DI: Located on “The Lot” in West Hollywood, California, Hollywood-DI provides screening and digital intermediate services for studios and independent filmmakers worldwide. The facility’s centerpiece is the versatile Fairbanks Theater, a 33-seat screening room that offers a Barco 2k DLP projector and a 35mm Simplex projector in a precision-calibrated environment. Offering a full RGB 4:4:4 workflow plus a complete range of 2K and HD editing and color correction tools, Hollywood-DI provides the ultimate in “creative freedom.” Hollywood-DI Directory page
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