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Sony Digital Cinema 4K gives audiences an entertainment experience they’ll never forget in 2D or 3D. There’s a complete family of Sony 4K projection systems to suit every cinema operator, from small boutique screens to the largest multiplex. All our easy-to-use projectors deliver 4K resolution images that viewers love, bursting with rich colour and industry-leading 8000:1 average contrast ratio. Sony’s SRX-R500 series of projectors are also HDR-ready, meeting brightness and contrast requirements for screening the latest 4K movies mastered for High Dynamic Range presentation. Spectacular 4K images are matched by impressively low running costs. The long-lasting HPM multi-lamp array in all our SRX-R500 Series projectors is more energy efficient than traditional Xenon lamps, reducing routine maintenance and cutting the risk of revenue-threatening dark screens. A compelling choice for the big screens, our Premium Large Format (PLF) projection solution outshines costly first generation laser systems, with unrivalled 4K picture quality at light levels up to 60,000 lumens.

 



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Kansas City, Mo. and Park Ridge, N.J.,—Mar 30, 2009

AMC Entertainment to Convert Entire Circuit to Digital Cinema Projection with Sony 4K Systems

Roll-Out to More than 4,500 Screens Creates Largest Theatre Circuit Powered by Sony 4K Digital Technology
AMC Entertainment Inc. (AMC), a leading theatrical exhibition and entertainment company, has reached an agreement in principle with Sony Electronics to install 4K digital cinema projection systems across its theatre circuit. 

With 309 theatres and 4,628 screens, AMC will be the largest entertainment company equipped with 4K digital technology in North America. It accelerates the momentum behind AMC’s transition to digital projection technology and will provide AMC guests with the most state-of-the-art on-screen presentation available.  

“At AMC, we deliver movies and other great entertainment presented in an immersive, big-screen viewing environment,” said Gerry Lopez, chief executive officer and president, AMC Entertainment Inc. “The agreement with Sony drives the quality and experience in that environment to the next level and is a prime example of our strong advocacy of the industry’s move to a digital platform. Digital cinema provides a new world of programming flexibility and opportunities for exhibitors, as well as a more efficient method of supplying content to our theatres. Sony 4K technology is a key and will result in an enhanced entertainment experience for our guests.” 

The Sony 4K digital cinema projections systems being installed at AMC offer the highest picture resolution of all available projection technologies (at 8.8 million pixels, 4K provides image resolution four times greater than 2K projection systems and slightly more than four times greater than high-definition). This, coupled with the ability to exhibit content in an exciting social environment and on screens that are up to 90 to 100 times larger than a typical in-home HDTV, puts AMC in a position to offer industry-changing technology resulting in an undeniably superior entertainment experience, Lopez said. 

The 4K systems include manufacturing techniques that result in an efficient installation process. Sony’s digital cinema team will work with AMC to provide technical support of the systems and operations management at the company’s theatre locations. 

“AMC’s digital roll-out using 4K technology is a breakthrough for the digital cinema industry and is a model for how these systems can transform an exhibitor’s operations,” said John Scarcella, president of Sony Electronics’ Broadcast and Business Solutions Company.  

Looking beyond theatrical projection, Scarcella said the motion picture industry is now working with studios and cinematographers to produce and release 4K features. Sony Pictures Entertainment recently announced they will make and release most of their filmed productions using 4K technology. Sony is currently developing a complete line of digital 4K cinematography production equipment, including systems for 4K acquisition, storage and post-production. 

“AMC’s decision to install Sony’s 4K projection systems is a clear commitment to provide an entertainment experience that far exceeds any other venue,” said Gary Johns, vice president of Sony Electronics’ Digital Cinema Systems Division. “We are thrilled to join AMC in its effort to raise the level of theatrical presentations.” 

The AMC roll-out of Sony digital projection systems is planned to begin in the second calendar quarter of 2009 and continue across AMC’s North American theatre circuit through 2012. Currently, AMC features Sony’s digital projection systems in 11 theatres on 150 screens throughout the circuit; 29 of the current Sony-equipped screens feature 3D capabilities, with additional 3D screens planned as the AMC roll-out continues.   

The AMC and Sony agreement is part of an initiative being led by Digital Cinema Implementation Partners, LLC (DCIP), an organization formed in 2007 by AMC, Cinemark USA, Inc. and Regal Entertainment Group. DCIP is charged with planning and implementing the deployment of digital cinema.

Logo: Sony Digital Cinema
About Sony Digital Cinema:
Sony Digital Cinema combines a full range of Sony technologies, alternative content offerings, training and service to provide a broad range of solutions for exhibitors. The world’s leading manufacturer of commercially available 4K resolution digital cinema projection systems, the group also offers Sony’s TMS (theatre management system); digital signage hardware, software and content development; security systems and Network Operations Centre (NOC) services for the exhibition community. 
Sony Digital Cinema Directory page Sony Digital Cinema Web Site
About AMC Entertainment: AMC is the largest movie exhibition company in the U.S., in Europe and throughout the world with approximately 1,000 theatres and 11,000 screens across the globe. AMC has propelled innovation in the exhibition industry by: deploying more plush power-recliner seats; delivering enhanced food and beverage choices; generating greater guest engagement through its loyalty program, web site and smart phone apps; offering premium large format experiences and playing a wide variety of content including the latest Hollywood releases and independent programming. AMC operates among the most productive theatres in the United States' top markets, having the #1 or #2 market share positions in 22 of the 25 largest metropolitan areas of the United States, including the top three markets (NY, LA, Chicago). Through its Odeon subsidiary AMC operates in 14 European countries and is the # 1 theatre chain in UK & Ireland, Italy, Spain, Sweden, Finland and the Baltic States. AMC Entertainment Directory page

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