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Sony Digital Cinema 4K gives audiences an entertainment experience they’ll never forget in 2D or 3D. There’s a complete family of Sony 4K projection systems to suit every cinema operator, from small boutique screens to the largest multiplex. All our easy-to-use projectors deliver 4K resolution images that viewers love, bursting with rich colour and industry-leading 8000:1 average contrast ratio. Sony’s SRX-R500 series of projectors are also HDR-ready, meeting brightness and contrast requirements for screening the latest 4K movies mastered for High Dynamic Range presentation. Spectacular 4K images are matched by impressively low running costs. The long-lasting HPM multi-lamp array in all our SRX-R500 Series projectors is more energy efficient than traditional Xenon lamps, reducing routine maintenance and cutting the risk of revenue-threatening dark screens. A compelling choice for the big screens, our Premium Large Format (PLF) projection solution outshines costly first generation laser systems, with unrivalled 4K picture quality at light levels up to 60,000 lumens.

 



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Kansas City, Mo. and Park Ridge, N.J.,—Mar 30, 2009

AMC Entertainment to Convert Entire Circuit to Digital Cinema Projection with Sony 4K Systems

Roll-Out to More than 4,500 Screens Creates Largest Theatre Circuit Powered by Sony 4K Digital Technology
AMC Entertainment Inc. (AMC), a leading theatrical exhibition and entertainment company, has reached an agreement in principle with Sony Electronics to install 4K digital cinema projection systems across its theatre circuit. 

With 309 theatres and 4,628 screens, AMC will be the largest entertainment company equipped with 4K digital technology in North America. It accelerates the momentum behind AMC’s transition to digital projection technology and will provide AMC guests with the most state-of-the-art on-screen presentation available.  

“At AMC, we deliver movies and other great entertainment presented in an immersive, big-screen viewing environment,” said Gerry Lopez, chief executive officer and president, AMC Entertainment Inc. “The agreement with Sony drives the quality and experience in that environment to the next level and is a prime example of our strong advocacy of the industry’s move to a digital platform. Digital cinema provides a new world of programming flexibility and opportunities for exhibitors, as well as a more efficient method of supplying content to our theatres. Sony 4K technology is a key and will result in an enhanced entertainment experience for our guests.” 

The Sony 4K digital cinema projections systems being installed at AMC offer the highest picture resolution of all available projection technologies (at 8.8 million pixels, 4K provides image resolution four times greater than 2K projection systems and slightly more than four times greater than high-definition). This, coupled with the ability to exhibit content in an exciting social environment and on screens that are up to 90 to 100 times larger than a typical in-home HDTV, puts AMC in a position to offer industry-changing technology resulting in an undeniably superior entertainment experience, Lopez said. 

The 4K systems include manufacturing techniques that result in an efficient installation process. Sony’s digital cinema team will work with AMC to provide technical support of the systems and operations management at the company’s theatre locations. 

“AMC’s digital roll-out using 4K technology is a breakthrough for the digital cinema industry and is a model for how these systems can transform an exhibitor’s operations,” said John Scarcella, president of Sony Electronics’ Broadcast and Business Solutions Company.  

Looking beyond theatrical projection, Scarcella said the motion picture industry is now working with studios and cinematographers to produce and release 4K features. Sony Pictures Entertainment recently announced they will make and release most of their filmed productions using 4K technology. Sony is currently developing a complete line of digital 4K cinematography production equipment, including systems for 4K acquisition, storage and post-production. 

“AMC’s decision to install Sony’s 4K projection systems is a clear commitment to provide an entertainment experience that far exceeds any other venue,” said Gary Johns, vice president of Sony Electronics’ Digital Cinema Systems Division. “We are thrilled to join AMC in its effort to raise the level of theatrical presentations.” 

The AMC roll-out of Sony digital projection systems is planned to begin in the second calendar quarter of 2009 and continue across AMC’s North American theatre circuit through 2012. Currently, AMC features Sony’s digital projection systems in 11 theatres on 150 screens throughout the circuit; 29 of the current Sony-equipped screens feature 3D capabilities, with additional 3D screens planned as the AMC roll-out continues.   

The AMC and Sony agreement is part of an initiative being led by Digital Cinema Implementation Partners, LLC (DCIP), an organization formed in 2007 by AMC, Cinemark USA, Inc. and Regal Entertainment Group. DCIP is charged with planning and implementing the deployment of digital cinema.


Sony Digital Cinema Contacts:
Contact Sony

Logo: Sony Digital Cinema
About Sony Digital Cinema:
Sony Digital Cinema combines a full range of Sony technologies, alternative content offerings, training and service to provide a broad range of solutions for exhibitors. The world’s leading manufacturer of commercially available 4K resolution digital cinema projection systems, the group also offers Sony’s TMS (theatre management system); digital signage hardware, software and content development; security systems and Network Operations Centre (NOC) services for the exhibition community. 
Sony Digital Cinema Directory page Sony Digital Cinema Web Site
About AMC Entertainment: AMC is the largest movie exhibition company in the U.S., in Europe and throughout the world with approximately 1,000 theatres and 11,000 screens across the globe. AMC has propelled innovation in the exhibition industry by: deploying more plush power-recliner seats; delivering enhanced food and beverage choices; generating greater guest engagement through its loyalty program, web site and smart phone apps; offering premium large format experiences and playing a wide variety of content including the latest Hollywood releases and independent programming. AMC operates among the most productive theatres in the United States' top markets, having the #1 or #2 market share positions in 22 of the 25 largest metropolitan areas of the United States, including the top three markets (NY, LA, Chicago). Through its Odeon subsidiary AMC operates in 14 European countries and is the # 1 theatre chain in UK & Ireland, Italy, Spain, Sweden, Finland and the Baltic States. AMC Entertainment Directory page

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More Sony Digital Cinema News:
Oct 2, 2019 Alamo Drafthouse’s New Colorado Location is the Latest to Feature Sony’s Powerful 4K Laser Projection Technology
Sony Digital Cinema Logo
Heralded for its approach to re-invigorating the cinema-going experience, Alamo Drafthouse’s newest location – its 39th – in Westminster, Colorado continues the cinema-eatery’s tradition of implementing Sony’s industry-leading 4K laser digital cinema projection technology. The nine-screen, all-laser complex features Sony’s SRX-R815P and SRX-R815DS 4K laser projectors in auditoriums ranging in size from 78 Seats to 245 Seats. The projectors deliver stunning picture quality with a high contrast ratio of 10,000:1 and are HDR (high dynamic range) and HFR (high frame rate) capable.

Sep 23, 2019 Sony Digital Cinema Expands Footprint with Galaxy Theatres
Sony Digital Cinema Logo
Sony Electronics Inc. today announced the expansion of its Sony Digital Cinema™ premium large-format (PLF) movie theater auditorium to its first location in Texas, at Galaxy Theatres in The Colony. Sony Digital Cinema is a heightened experience for PLF theaters that features Sony’s industry-leading, dual-laser projection system, along with powerful sound and luxury reclining seats.

Aug 14, 2019 Star Cinema Grill Expands Adoption of Sony 4K Laser Projection to Outfit Two New Locations in Texas
Sony Digital Cinema Logo
Star Cinema Grill, a Houston based dine-in-theater concept, is continuing to elevate the cinema-going experience through the implementation of Sony’s industry-leading 4K laser digital cinema projection technology.

Apr 2, 2019 UA Galaxy Cinemas Redefines Movie Magic
Sony Digital Cinema Logo
UA Galaxy Cinemas, Macau’s largest 3D film complex since its opening in 2011 strives to constantly redefine the cinematic experience. The 1,000-seat complex features 10 superbly-appointed theatres with four balcony boxes and five premium Director’s Clubs with comfortable reclining sofa seats, free-flow refreshments and a food delivery service to bring consumers’ movie-going experience to the next level!

Mar 27, 2019 Sony Launches the First Sony Digital Cinema, Demonstrating its Commitment to Enhancing Premium Theatrical Experiences
Sony Digital Cinema Logo
During CinemaCon 2019, Sony will offer attendees the opportunity to see movies in a new light.  Joining forces with Galaxy Theatres, a state-of-the-art movie theater company, Sony is bringing the world’s first premium large-format (PLF) Sony Digital Cinema auditorium to their Las Vegas Boulevard Mall location.

Feb 13, 2019 Sony Announces the World Wide Launch of Sony Digital Cinema Premium Large-format Auditorium at Galaxy Theatres’ Las Vegas Location
Sony Digital Cinema Logo
Sony Electronics Inc. is introducing Sony Digital Cinema™, the company’s experiential premium large-format (PLF) movie theater auditorium.  Working in conjunction with state-of-the-art movie theater company, Galaxy Theatres, the world’s first location will debut at their Las Vegas Boulevard Mall venue, which is planned to open in spring 2019.

Feb 12, 2019 Sony VENICE used to capture latest Keira Knightley feature, ‘Official Secrets’
Sony Digital Cinema Logo
Sony’s next-generation motion picture camera system, VENICE ,has been used for principal photography on a new political thriller ‘Official Secrets’, directed by Gavin Hood, and produced by Ged Doherty, Elizabeth Fowler, and Melissa Zuo.

Jan 29, 2019 Partnership between Sony and GDC Raises Bar with 4K HDR Laser Projector
GDC Technology Limited Logo
Sony Digital Cinema Logo
Professional Solutions China of Sony (China) Ltd.(“Sony”) and GDC Technology Limited (“GDC”) today announced Sony’s SRX-R608-DS dual 4K laser projection system integrated with GDC’s next-generation SR-1100 integrated media block (IMB) completed the full range of tests necessary to receive compliance from Digital Cinema Initiative (DCI).

Jun 11, 2018 Sony Defines Next Generation of Cinema at CineEurope 2018
Sony Digital Cinema Logo
At CineEurope 2018, Sony Digital Cinema 4K returns to dazzle audiences with cinematic demonstrations of its 4K laser solutions that represent the next-generation in movie presentation.

Jun 1, 2018 James Cameron’s Lightstorm Entertainment to Shoot Avatar Sequels on Sony’s Venice Camera
Sony Digital Cinema Logo
James Cameron’s Lightstorm Entertainment will use Sony’s new VENICE motion picture camera system for principal photography on the upcoming “Avatar” SEQUELS.
More AMC Entertainment News:
Jun 28, 2018 RealD and AMC Theatres® Extend and Renew 3D Agreement Through 2024
May 24, 2018 Dolby Cinema at AMC Opens Its 100th Location
Dolby Logo
Dolby Cinema at AMC, the total cinema experience, is now available to more movie-going fans than ever, as AMC Theatres (NYSE: AMC) and Dolby Laboratories, Inc. (NYSE: DLB) celebrate the 100th Dolby Cinema at AMC location opening at AMC Loews 34th Street 14 in New York City. As a testament to the rapid growth of Dolby Cinema across the United States, the 100th site is being opened just three years after the first. The original agreement, reached in 2015, was for 100 auditoriums over a 10-year deployment.

Apr 24, 2018 IMAX Launches Next-Generation IMAX ® with Laser Experience to Enhance Blockbuster Moviegoing at AMC Theatres®
Apr 11, 2017 IMAX Signs Agreement with AMC Entertainment for 25 New IMAX® Theatres at Odeon Cinemas Group and Nordic Cinema Group Locations; Marking Largest European Agreement in IMAX History
Jan 10, 2017 Dolby Cinema at AMC Opens Its 50th Location
Dolby Logo
More moviegoers than ever across the United States can experience the total cinema experience with AMC Theatres (NYSE: AMC) and Dolby Laboratories, Inc. (NYSE:DLB) celebrating the 50th Dolby Cinema at AMC location opening at AMC Rosedale 14 in Roseville, Minnesota.

Aug 8, 2016 AMC Theatres and Dolby to Accelerate Deployment to 100 Dolby Cinema at AMC Sites By End of 2017
Dolby Logo
In response to impressive guest reaction and the overwhelming success of Dolby Cinema at AMC in its first full year, Dolby Laboratories, Inc. (NYSE: DLB) and AMC Theatres (NYSE: AMC) today announced plans to accelerate Dolby Cinema™ at AMC installations to 100 operational sites by the end of 2017, seven years ahead of the originally announced schedule. The original agreement, reached in 2015, was for 100 auditoriums over a 10-year deployment.

Jun 22, 2016 IMAX and AMC Theatres® Sign 25-Theatre Deal
May 5, 2015 AMC Theatres® and Movio Partner to Enhance Moviegoing and Guest Engagement at AMC
Apr 9, 2015 AMC Theatres and Dolby Laboratories to Launch Dolby Cinema at AMC Prime
Dolby Logo
AMC Theatres (NYSE: AMC) and Dolby Laboratories, Inc. (NYSE: DLB) today announced Dolby Cinema™ at AMC Prime®, a premium cinema offering for moviegoers that makes every visit a completely captivating event. Dolby Cinema at AMC Prime combines spectacular image and sound technologies with inspired design and amazing comfort. Moviegoers will be wowed by Dolby Vision™ laser projection and Dolby Atmos® sound, as well as AMC Prime power reclining seats with seat transducers that vibrate with the action on screen.

Nov 15, 2011 Barco Completes First U.S. Auro-3D Installations for Cinemark, Regal Entertainment Group and AMC Entertainment
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