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San Diego—Dec 1, 2009

The Beat Goes on as Sony Electronics Presents “Creed Live” Music Concert in Select Digital Cinema Theaters Nationwide

First Full-Length Recorded Creed Performance Hits Theatres for One-Night-Only Digital Cinema Event
Sony Electronics is presenting “Creed Live,” the third in a series of digital cinema music concerts as part of an ongoing alternative content initiative by its Digital Cinema Solutions and Services group. 

An exclusive, one-night-only event, the concert premieres in select U.S. theaters on December 7 and marks the band’s first full live performance ever recorded. The music concert series has become a major part of Sony’s efforts to highlight the potential of alternative content for providing exhibitors with an additional revenue source during non-peak times as well as an expanded menu of programming. 

After nearly a decade in hiatus, Creed’s original line-up is featured in this performance, which was recorded live in Houston in front of 17,000 fans. The concert was shot in high definition with 5.1 Dolby Digital™ surround sound. 

The Sony digital cinema series of music concerts was developed to present exhibitors and music fans with a high-quality HD, cinematic, surround sound experience. 

“Making this DVD was a once-in-a-lifetime experience for us,” said Creed lead singer Scott Stapp. “[Producer/director] Daniel Catullo and his staff not only set a world record filming this, but set a whole new benchmark for filming the live show with unprecedented vision and creativity. I have never seen anything like this, nor have our fans. I am so excited to finally give Creed fans something they will never forget. I know this is something that will keep us connected at all times through the live experience. Honestly, I am blown away!” 

Making the show even more dynamic, select theaters will show the concert using Sony’s innovative 4K digital cinema projectors, which deliver image quality and picture resolution that is approximately four times greater than consumer HDTV. 

“Creed is a fantastic addition to our series of theatrical music events,” said Mike Fidler, senior vice president of Digital Cinema Solutions and Services for Sony Electronics. “The band’s long-standing commercial success and loyalty of their fanbase is sure to make this movie-concert experience a success. The ability to see this performance in 4K resolution will only heighten the level of excitement and create a truly unique and immersive entertainment experience.” 

The program will also be made available for a 30-day period on Sony’s BRAVIA™ Internet Video platform as video-on-demand IP content. The digital cinema music concerts from Sony are managed in collaboration with Media Push Entertainment LLC, and the theater venues are being booked in collaboration with entertainment industry consultants Evan Saxon and Doug Kluthe. 

“Premiering a band of Creed’s magnitude in a production of this caliber demonstrates Sony’s commitment to developing digital cinema events that deliver true benefits for exhibitors and unrivaled value for consumers,” said Steve Sterling of Media Push Entertainment. 

Information about the “Creed Live” event and Sony’s digital cinema music concert series is at www.sonyclubdates.com. 

In its career, Creed has had three multi-platinum albums: 1996’s “My Own Prison” sold 6 million, 1999’s “Human Clay” sold 11 million and 2001’s “Weathered” sold 6 million. The last two albums debuted at #1 on Billboard’s Top 200, selling a total of more than 26 million in the U.S. alone, with hits like “My Own Prison,” “Torn,” “What’s This Life For,” “One,” “Higher,” “With Arms Wide Open,” “My Sacrifice” and “One Last Breath.”

The DVD of “Creed Live” will arrive in stores December 8.The DVD was produced by DC3 Music Group, LLC, a new multi-media company specializing in exclusive live concerts and behind-the-scenes content from multi-platinum artists to be distributed through multiple distribution channels. More information is at www.dc3global.com and www.rockpit.com.

Logo: Sony Digital Cinema
About Sony Digital Cinema:
Sony Digital Cinema combines a full range of Sony technologies, alternative content offerings, training and service to provide a broad range of solutions for exhibitors. The world’s leading manufacturer of commercially available 4K resolution digital cinema projection systems, the group also offers Sony’s TMS (theatre management system); digital signage hardware, software and content development; security systems and Network Operations Centre (NOC) services for the exhibition community. 
Sony Digital Cinema Directory page Sony Digital Cinema Web Site
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