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Agora Hills, CA—Nov 22, 2004

DTS Appoints Senior Vice President, Cinema

Marketing VP Don Bird To Head Up Cinema Division
DTS (Digital Theater Systems, Inc.) (Nasdaq: DTSI) today announced the appointment of Don Bird as Senior Vice President, Cinema. Previously Vice President, Marketing at DTS, he will oversee all business activities for the company’s Cinema Division. With more than 20 years of experience in the development and marketing of sophisticated technical products for the entertainment industry, Don brings extensive knowledge of the digital cinema space to his new position.

Prior to joining DTS in 2003, Don guided entrepreneurial firms to market-leadership positions, and held key roles in driving industry-wide technology conversions in electronic music, broadcast audio, video and film post production. He spent fifteen years in senior management positions where he was responsible for sales, marketing, and management of international distribution networks. Before DTS, Don was Vice President, Sales & Marketing for Avica Technology Corp., a digital cinema technology company. Before that, he served as Vice President of Corporate Strategy for 360 Systems, a company specializing in broadcast digital audio products.

“DTS began in the high profile cinema industry, and we have built a strong position and brand recognition in that space,” said Jon Kirchner, President and CEO of DTS. “We are confident that Don’s leadership and experience will help us navigate the important transition to digital entertainment delivery and drive significant future growth in our business.”

About DTS, Inc.: Since 1993, DTS, a wholly owned subsidiary of Xperi Corporation, has been dedicated to making the world sound better. Through its pioneering audio solutions for mobile devices, home theater systems, cinema, automotive and beyond, DTS provides incredibly high-quality, immersive and engaging audio experiences to listeners everywhere. DTS technology is integrated in more than two billion devices globally, and the world's leading video and music streaming services are increasingly choosing DTS to deliver premium sound to their listeners’ network-connected devices. For more information, please visit www.dts.com. DTS, Inc. Directory page
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More DTS News:
Apr 4, 2018 Abbey Road Studios Installs DTS:X Mixing Tools
Jan 23, 2018 H. Loren Nielsen Joins Xperi as Vice President, Content Relations and Strategy
Dec 13, 2017 GDC Technology Raises Immersive Sound to the Next Level
Nov 22, 2017 Classic Cinemas Strengthens Strategy Partnership with GDC
Nov 14, 2017 DTS to Deliver Next-Generation DTS:X Audio to Classic Cinemas
Nov 5, 2017 GDC Technology and DTS Named Presenting Sponsor of CineAsia
Sep 13, 2017 Century Club: 100 Films Exhibited in DTS:X Immersive Audio
Sep 12, 2017 B&B Theatres Partner with GDC Technology to Make Sound Investment in Future
Jul 19, 2016 DTS and Paramount Enter Agreement to Include DTS:X Audio in Select Home Entertainment Releases
Apr 11, 2016 Major Achievement Recognized in Pursuit of GDC Technology and DTS Mission to Bring Realistic, Rich Immersive Sound Experience to Broader Cinema Audience
Apr 9, 2015 Welcome to DTS:X Open, Immersive and Flexible Object-Based Audio Coming to Cinema and Home
Apr 17, 2013 Barco, Auro Technologies and DTS Collaborate in Support of Proposed New Open Format for Immersive Object-Based Cinema Sound
Mar 31, 2009 DTS Digital Cinema and Masterimage Announce Partnership for 3D Deployments
Mar 30, 2009 DTS Digital Cinema and Qube Cinema Form Sales and Marketing Alliance
Jun 30, 2008 DTS Digital Cinema Introduces New Suite of Products at Cinema Expo International 2008
Mar 11, 2008 DTS Digital Cinema Installs FilmStore® Digital Cinema Players At Harrisburg Mall’s Redeveloped Great Escape Theatres Complex
Mar 10, 2008 Classic Cinemas Adopts DTS Digital Booking System™
Oct 26, 2007 DTS Digital Cinema Supports Release of First Mexican Production in Digital Cinema Quality
Oct 10, 2007 DTS Digital Cinema Launches KeyPort™ D-Cinema Security Key Management System
Oct 3, 2007 DTS Digital Cinema Announces Implementation of Philips CineFence Forensic Watermarking on FilmStore® Digital Cinema Player
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