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San Juan, Puerto Rico & Omaha, Nebraska—Jun 4, 2010

Caribbean Cinemas Expands Digital Footprint with Purchase of 20 NEC Digital Cinema Projectors, Servers and Screens from Ballantyne Strong

Ballantyne Strong, Inc. (NYSE Amex: BTN), a provider of digital cinema projection equipment and services, cinema screens and other cinema products, announced today that it will provide NEC Digital Cinema projection systems along with GDC Technology’s digital cinema servers and Ballantyne’s own ‘silver’ or ‘gain’ screens to outfit 20 auditoriums for Caribbean Cinemas, the largest motion picture exhibitor in the Caribbean Islands. 

This most recent deployment brings Ballantyne’s total installed base for Caribbean Cinemas to 62 NEC systems, or approximately 15 percent of Caribbean’s total footprint. Caribbean expects to convert the remainder of its screens to digital over the next several years and anticipates that Ballantyne will continue to play a leadership role in that process.

Robert Carrady, President and CEO of Caribbean Cinemas, stated, “We have enjoyed a mutually beneficial partnership with the folks at Ballantyne Strong and greatly value their outstanding service that has helped facilitate our strong growth in the region. We began our relationship by purchasing Strong 35 mm projectors over a decade ago, and their reliability and customer support was a key reason we have entrusted Ballantyne with Caribbean’s expanding digital cinema rollout.”
John P. Wilmers, Ballantyne’s CEO, commented, “It is particularly satisfying to work with exhibitors over an extended time period and to watch them succeed and expand their footprints. Caribbean Cinemas, led by Robert and his team, has truly done an excellent job of bringing affordable entertainment to their part of the world. With the rapid transformation to digital entertainment via 3D and alternative content, we look forward to working closely with them for many years to come.”

About Ballantyne Strong Inc.: Ballantyne Strong Inc. is a provider of digital cinema projection equipment, screens and services as well as specialty lighting equipment. The Company supplies major and independent theater chains, top arenas, theme parks and architectural sites around the world. Ballantyne Strong is a value added reseller of major brands that include BARCO, NEC, Doremi, GDC, USL, Dolby and QSC. Excellent products coupled with Strong Technical Services providing installation, integration, NOC (Network Operation Center) and field service. Ballantyne Strong Inc.is a true turn-key provider for sales and service to cinema chains of all sizes. Ballantyne Strong Inc. Directory page About Caribbean Cinemas: Caribbean Cinemas was founded in 1969 in Puerto Rico and is the largest motion picture exhibitor in the Caribbean Islands, operating 57 theaters with a total of 463 screens, including Puerto Rico, Dominican Republic, Aruba, St. Lucia, St. Maarten, Antigua, St. Kitts, St. Thomas, St. Croix, Trinidad and Guyana.  Over 18 million people visit their theaters annually. Their goal is to provide the best entertainment in the best environment by always incorporating the latest trends and innovations available in the movie theater industry. Caribbean Cinemas believes that state-of-the-art facilities, new buildings, remodeled facilities and new technology are drivers for attendance. Caribbean Cinemas Directory page

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