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Seoul—Aug 25, 2016

4DX Expanding Deeper into the Colombian Market Through the New Strategic Alliance with Royal Films

4DX Presence Ever-growing in the LATAM Region with the Recent Success in the Caribbean Islands Openings
CJ 4DPLEX, the world’s first 4D cinema company, announced today that the company has partnered with Royal Films, enabling it to expand deeper into the Colombian market since it first set foot in the market in 2013. 

Headquartered in Seoul, the company is set to expand its number of operations from 4 to 6 by bringing the fully-immersive 4DX technology– which incorporates motion chairs and multisensory environmental effects – to a Royal Films theatre in Viva Barranquilla, the 3rd largest shopping mall in Colombia, in late October and to another by late 2017.
 
“We are constantly looking for better ways to improve the movie-going experience. 4DX, which provides an unrivaled immersive cinematic experience, will bring exactly that to our customers,” said Habib Osman, CEO of Royal Films.
 
The strategic partnership with one of the major exhibitors in Colombia comes amid recent success of 4DX in the Caribbean Islands. Partnered with Caribbean Cinemas, 4DX launched in Montehiedra, Puerto Rico and Downtown Center, Dominican Republic in mid-June and late July, respectively, seeing incredible occupancy rates and many sellouts to date.
 
“With many sellouts to date, our 4DX auditorium has become the main attraction in our new Montehiedra location with tickets selling out in advance of most of the shows,” stated Caribbean Cinemas Marketing Director Mayra Ramírez. “Our clients are very satisfied with the experience and the word of mouth has been great. From families to groups of teenagers, the 4DX screen at Montehiedra Cinemas has delivered great moments of fun, sharing and entertainment.”
 
“With moviegoers longing for a unique cinematographic experience,the new launch in Colombia will boost the ever-growing presence of 4DX similarly to what we have experienced already in the area,” said Byung-hwan Choi, CEO of CJ 4DPLEX.
 
As of August 2016, 4DX reaches 273 auditoriums in 41 countries. 4DX has been operating 54 screens with 8 partners in over 11 countries across the Latin American region, including Mexico, Brazil, Colombia, Chile, Venezuela, Costa Rica, Guatemala, Panama, Puerto Rico and Dominican Republic.
 

 
 

About CJ 4DPLEX: CJ 4DPLEX is the world’s first 4D cinema company, headquartered in Seoul with international offices in Los Angeles and Beijing. The company created 4DX, the first and leading 4D cinema technology for feature films, providing moviegoers with an immersive, multi-sensory cinematic experience, allowing the audience to connect with movies through motion, vibration, water, wind, snow, lightning, scents, and other special effects that enhance the visuals on-screen. CJ 4DPLEX brings 4DX auditoriums to exhibition partners along with 4DX codes for both major Hollywood blockbusters and local titles, as well as content ranging from concerts to commercials.  Each 4DX auditorium incorporates motion-based seating synchronized with more than 20 different effects and optimized by a team of skilled editors, maximizing the feeling of immersion within the movie, beyond the limits of audio and video. Since 2009, more than 500 Hollywood titles have been screened in 4DX. To date, more than 59,000 4DX seats operate in 492 auditoriums spanning 57 countries. CJ 4DPLEX Directory page About Royal Films Ltda.: Society founded on October 25, 1974. Formed with the base of the desire to serve and improve the quality of life of Colombians, Royal Films took on the task of identifying their needs, especially Barranquilleros, with regard to wholesome entertainment: CINEMA.  Royal Films is a family company that started with one theater in the heart of the city of Barranquilla, but it was not enough to place a new entertainment and culture destination for Colombians; therefore through the years, the company has grown and expanded its horizons, building new cinemas and shopping centers which have allowed Royal Films to project into the future with a presence among the top five companies in Colombian film.
 
Royal Films is an organization that offers exhibition of films and tapes to customers and visitors in different cities. It works with an advanced level of technology and infrastructure to provide excellent service within the framework of ethics and responsibility, ensuring the profitability of its shareholders, contributing to the welfare of its human resources and the integral development of the community. Its actions are designed to pay greater attention to customers and visitors to ensure that they enjoy a healthy experience. Royal Films is committed to strong customer service and support of qualified and committed human talent to meet these needs and expectations.
Royal Films Ltda. Directory page About Caribbean Cinemas: Caribbean Cinemas was founded in 1969 in Puerto Rico and is the largest motion picture exhibitor in the Caribbean Islands, operating 57 theaters with a total of 463 screens, including Puerto Rico, Dominican Republic, Aruba, St. Lucia, St. Maarten, Antigua, St. Kitts, St. Thomas, St. Croix, Trinidad and Guyana.  Over 18 million people visit their theaters annually. Their goal is to provide the best entertainment in the best environment by always incorporating the latest trends and innovations available in the movie theater industry. Caribbean Cinemas believes that state-of-the-art facilities, new buildings, remodeled facilities and new technology are drivers for attendance. Caribbean Cinemas Directory page

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