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Sony Digital Cinema 4K gives audiences an entertainment experience they’ll never forget in 2D or 3D. There’s a complete family of Sony 4K projection systems to suit every cinema operator, from small boutique screens to the largest multiplex. All our easy-to-use projectors deliver 4K resolution images that viewers love, bursting with rich colour and industry-leading 8000:1 average contrast ratio. Sony’s SRX-R500 series of projectors are also HDR-ready, meeting brightness and contrast requirements for screening the latest 4K movies mastered for High Dynamic Range presentation. Spectacular 4K images are matched by impressively low running costs. The long-lasting HPM multi-lamp array in all our SRX-R500 Series projectors is more energy efficient than traditional Xenon lamps, reducing routine maintenance and cutting the risk of revenue-threatening dark screens. A compelling choice for the big screens, our Premium Large Format (PLF) projection solution outshines costly first generation laser systems, with unrivalled 4K picture quality at light levels up to 60,000 lumens.

 



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Las Vegas, CinemaCon—Mar 29, 2011

Sony Offers A Range of Digital Signage Solutions for Digital Cinema Application

Flexible and Scalable Systems Designed to Meet any Exhibitor’s Needs
Sony is highlighting is full range of digital signage technologies for digital cinema applications at CinemaCon 2011, including the Prodokol® Cinema™ digital media platform and the newly updated (version 7.1) Ziris™ family of web-based digital signage software solutions.

Each is designed to be highly flexible and scalable to meet exhibitors’ evolving digital signage needs, as well as offer ease-of-use to streamline a theater’s operation.

Prodokol Cinema is a digital media platform that transforms traditional menu board, box office, movie poster and auditorium entrance signage into a dynamic customer experience.  The simple user interface allows exhibitors to manage, schedule and target video content to any display in your theater.  Prodokol Cinema’s single platform approach can also be interfaced with a theater’s point of sale (POS) system for real time updates throughout your theaters.  

“Prodokol Cinema provides the flexibility and reliability theaters need and is scalable from one theater to thousands of theaters,” said Ken Boyle, vice president, strategy and media, at Sony Electronics.  “Prodokol Cinema is more than just hardware and software.  It is a fully managed, end-to-end, digital media platform that supports the creation, management, distribution and playback of digital content
throughout a theater.”  

Prodokol Cinema offers four applications:
• Digital Box Office
• Digital Menu Board
• Digital Movie Posters
• Auditorium Entrance

Digital Box Office
By integrating the application into a POS system, Prodokol Cinema delivers real time updates to movie times, auditorium locations and the number of tickets sold to alert customers if a movie is sold out or near sold out.

Digital Menu Board
With just a couple clicks of a mouse, exhibitors can change products, pricing or descriptions.  And the simple interface makes it easy for anyone to make changes.  Access to the system is restricted to role  type to allow varying levels of access.  And because it’s web-based, a theater can make changes from anywhere at any time.

Digital Movie Posters
Digital movie posters draw attention and connect with customers in a way traditional signage cannot.  By using a mix of video and still images, Prodokol Cinema can transform a lobby into a movie showplace.  The Prodokol Cinema platform makes it easy to select when and where to show specific titles.

Auditorium Entrance
Like the digital box office, auditorium entrance displays can integrate directly into your POS system to automatically update titles playing in each auditorium.  Prodokol Cinema also provides flexibility in auditorium messaging.  Use the signage to display “Now Showing” or “Next Show” or even customize a message for an auditorium rented for a special event.

The Prodokol Cinema look and feel is completely customizable to meet your specific needs and brand requirements.  All content is centrally distributed and supported by the same network operations center (NOC) that monitors and supports Sony 4K projectors.  With 24x7 monitoring and technical support we can spot trouble issues immediately and work quickly to resolve them.

Sony Ziris
Sony’s Ziris™ family of web-based digital signage software solutions is now available with a new software update (version 7.1). New features include 64-bit OS support, multi-language capability, centralized management of licensing content and compatibility with displays that use the BRAVIA Pro engine. 

The Ziris system is scalable from single HD displays to elaborate video walls of nearly any size, layout or orientation. It can also be used to generate impactful visuals to energize high traffic areas -- retail locations, lobbies, stadiums, museums and more. A Ziris system is able to connect directly to a number of Sony display devices, plug-in signage adaptors, and PC-based signage players. Ziris integrates a user’s digital signage content; scheduling delivery and serving the content where users want it, when they need it - static or dynamic; Flash or HTML; multicast video network streams or even live TV.

Sony also provides complete solutions including content development and distribution, network management, and support services to drive measurable benefits.

Users can store assets and then play the content on connected displays according to pre-defined schedules. With several set-up options, Ziris fits nearly every network architecture and connects via LAN (local) or WAN (remote) enabling both push and pull network workflows. Because of the integration within the Sony Ziris suite, the communication between all modules is seamless and easy to define.

The system also helps users keep track of all play-out devices, public displays and other Sony professional devices on a network, from anywhere via the internet. Enabling users to monitor the current status of all devices in real time, Ziris shows the current item being played back, status of the displays and much more. Additionally, Ziris is able to generate status reports of all play-out devices; specifying content delivered and metrics related to when and where content is effectively shown.
 


Sony Digital Cinema Contacts:
Contact Sony

Logo: Sony Digital Cinema
About Sony Digital Cinema:
Sony Digital Cinema combines a full range of Sony technologies, alternative content offerings, training and service to provide a broad range of solutions for exhibitors. The world’s leading manufacturer of commercially available 4K resolution digital cinema projection systems, the group also offers Sony’s TMS (theatre management system); digital signage hardware, software and content development; security systems and Network Operations Centre (NOC) services for the exhibition community. 
Sony Digital Cinema Directory page Sony Digital Cinema Web Site

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More Sony Digital Cinema News:
Oct 2, 2019 Alamo Drafthouse’s New Colorado Location is the Latest to Feature Sony’s Powerful 4K Laser Projection Technology
Sony Digital Cinema Logo
Heralded for its approach to re-invigorating the cinema-going experience, Alamo Drafthouse’s newest location – its 39th – in Westminster, Colorado continues the cinema-eatery’s tradition of implementing Sony’s industry-leading 4K laser digital cinema projection technology. The nine-screen, all-laser complex features Sony’s SRX-R815P and SRX-R815DS 4K laser projectors in auditoriums ranging in size from 78 Seats to 245 Seats. The projectors deliver stunning picture quality with a high contrast ratio of 10,000:1 and are HDR (high dynamic range) and HFR (high frame rate) capable.

Sep 23, 2019 Sony Digital Cinema Expands Footprint with Galaxy Theatres
Sony Digital Cinema Logo
Sony Electronics Inc. today announced the expansion of its Sony Digital Cinema™ premium large-format (PLF) movie theater auditorium to its first location in Texas, at Galaxy Theatres in The Colony. Sony Digital Cinema is a heightened experience for PLF theaters that features Sony’s industry-leading, dual-laser projection system, along with powerful sound and luxury reclining seats.

Aug 14, 2019 Star Cinema Grill Expands Adoption of Sony 4K Laser Projection to Outfit Two New Locations in Texas
Sony Digital Cinema Logo
Star Cinema Grill, a Houston based dine-in-theater concept, is continuing to elevate the cinema-going experience through the implementation of Sony’s industry-leading 4K laser digital cinema projection technology.

Apr 2, 2019 UA Galaxy Cinemas Redefines Movie Magic
Sony Digital Cinema Logo
UA Galaxy Cinemas, Macau’s largest 3D film complex since its opening in 2011 strives to constantly redefine the cinematic experience. The 1,000-seat complex features 10 superbly-appointed theatres with four balcony boxes and five premium Director’s Clubs with comfortable reclining sofa seats, free-flow refreshments and a food delivery service to bring consumers’ movie-going experience to the next level!

Mar 27, 2019 Sony Launches the First Sony Digital Cinema, Demonstrating its Commitment to Enhancing Premium Theatrical Experiences
Sony Digital Cinema Logo
During CinemaCon 2019, Sony will offer attendees the opportunity to see movies in a new light.  Joining forces with Galaxy Theatres, a state-of-the-art movie theater company, Sony is bringing the world’s first premium large-format (PLF) Sony Digital Cinema auditorium to their Las Vegas Boulevard Mall location.

Feb 13, 2019 Sony Announces the World Wide Launch of Sony Digital Cinema Premium Large-format Auditorium at Galaxy Theatres’ Las Vegas Location
Sony Digital Cinema Logo
Sony Electronics Inc. is introducing Sony Digital Cinema™, the company’s experiential premium large-format (PLF) movie theater auditorium.  Working in conjunction with state-of-the-art movie theater company, Galaxy Theatres, the world’s first location will debut at their Las Vegas Boulevard Mall venue, which is planned to open in spring 2019.

Feb 12, 2019 Sony VENICE used to capture latest Keira Knightley feature, ‘Official Secrets’
Sony Digital Cinema Logo
Sony’s next-generation motion picture camera system, VENICE ,has been used for principal photography on a new political thriller ‘Official Secrets’, directed by Gavin Hood, and produced by Ged Doherty, Elizabeth Fowler, and Melissa Zuo.

Jan 29, 2019 Partnership between Sony and GDC Raises Bar with 4K HDR Laser Projector
GDC Technology Limited Logo
Sony Digital Cinema Logo
Professional Solutions China of Sony (China) Ltd.(“Sony”) and GDC Technology Limited (“GDC”) today announced Sony’s SRX-R608-DS dual 4K laser projection system integrated with GDC’s next-generation SR-1100 integrated media block (IMB) completed the full range of tests necessary to receive compliance from Digital Cinema Initiative (DCI).

Jun 11, 2018 Sony Defines Next Generation of Cinema at CineEurope 2018
Sony Digital Cinema Logo
At CineEurope 2018, Sony Digital Cinema 4K returns to dazzle audiences with cinematic demonstrations of its 4K laser solutions that represent the next-generation in movie presentation.

Jun 1, 2018 James Cameron’s Lightstorm Entertainment to Shoot Avatar Sequels on Sony’s Venice Camera
Sony Digital Cinema Logo
James Cameron’s Lightstorm Entertainment will use Sony’s new VENICE motion picture camera system for principal photography on the upcoming “Avatar” SEQUELS.

Jun 1, 2018 Sony Adding Powerful New Features and Capabilities to the VENICE Full-Frame Motion Picture Camera System
Sony Digital Cinema Logo
Sony is announcing new updates and developments for its VENICE CineAlta motion picture camera system including version 2 firmware, which has been advanced and will now be available in the beginning of July 2018.

Apr 25, 2018 Star Cinema Grill Finds a True Difference-maker in Sony 4K Laser Projectors
Sony Digital Cinema Logo
“We wanted to be first to market in Houston with laser projectors,” said Jason Ostrow, Vice President of Star Cinema Grill.  With the installation of 30 Sony 4K laser digital cinema projectors over three locations, starting with College Station, Texas, Star Cinema Grill is accomplishing their goal.

Mar 27, 2018 Bob Raposo Joins Sony Electronics as Head of Theater Business
Sony Digital Cinema Logo
Bob Raposo has joined Sony Electronics’ Professional Solutions Americas group as head of its Theater business. The exhibition industry veteran will focus on expanding Sony’s relationships with exhibitors and delivering a new experience for movie-goers through Crystal LED direct view technology as well as its HDR Ready 4K laser projector.

Dec 22, 2017 Double Debut: German Screens Install Europe’s First Sony 4K Laser Projector
Sony Digital Cinema Logo
Sony Digital Cinema 4K has confirmed the sale of Europe’s first SRX-R815DS 4K laser dual projection system to German cinema operators.

Sep 18, 2017 Seeing the future: Sony Digital Cinema shows 4K Crystal LED display at Deauville
Sony Digital Cinema Logo
Sony Digital Cinema 4K offers delegates a glimpse of the future at the 72ème Congrès de la Fédération Nationale des Cinémas Français in Deauville from 25-28 September.

Sep 6, 2017 Sony Unveils VENICE, Its First 36x24mm Full-Frame Digital Motion Picture Camera System
Sony Digital Cinema Logo
Sony Electronics is unveiling VENICE – its first Full-Frame digital motion picture camera system. VENICE is the next generation of Sony’s CineAlta camera systems, designed to expand the filmmaker’s creative freedom through immersive, large-format, Full Frame capture of filmic imagery producing natural skin tones, elegant highlight handling and wide dynamic range. VENICE was designed through close collaboration with the creative community, fulfilling the requirements from filmmakers and production professionals.

Aug 14, 2017 Sony Launches First HDR-Ready 4K Laser Digital Cinema Projectors with High Contrast Ratio of 10,000:1
Sony Digital Cinema Logo
Sony Digital Cinema 4K confirms the launch of a brand-new family of 4K laser digital cinema projectors.  The SRX-R800 Series is the first digital cinema projection system combining Sony’s latest-generation native 4K SXRD with a long-lasting laser light source.

Jul 18, 2017 Bigger bombshell: Atomic Blonde Premieres Projected in Sony 4K
Sony Digital Cinema Logo
The hotly awaited Universal Pictures International release Atomic Blonde receives its world premiere on 17th July at Theater am Potsdamer Platz projected in Sony Digital Cinema 4K for big-screen thrills bursting with detail, colour and jaw-dropping contrast.

Jun 21, 2017 Hawk-Eye Takes Flight into Arts Production, with Charlie Parker’s Yardbird at Hackney Empire
Sony Digital Cinema Logo
Sony Digital Cinema 4K and Hawk-Eye Innovations today announce the first full proof of concept of Hawk-Eye’s globally-renowned technology outside the world of sports broadcasting.

Jun 19, 2017 Damien Weissenburger projects Sony Digital Cinema 4K into the future
Sony Digital Cinema Logo
Sony Professional Solutions Europe (PSE) confirms the appointment of Damien Weissenburger to spearhead the company’s expanding Theatre Solutions business that serves cinema chains and independent screen owners.
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