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Sony Digital Cinema 4K gives audiences an entertainment experience they’ll never forget in 2D or 3D. There’s a complete family of Sony 4K projection systems to suit every cinema operator, from small boutique screens to the largest multiplex. All our easy-to-use projectors deliver 4K resolution images that viewers love, bursting with rich colour and industry-leading 8000:1 average contrast ratio. Sony’s SRX-R500 series of projectors are also HDR-ready, meeting brightness and contrast requirements for screening the latest 4K movies mastered for High Dynamic Range presentation. Spectacular 4K images are matched by impressively low running costs. The long-lasting HPM multi-lamp array in all our SRX-R500 Series projectors is more energy efficient than traditional Xenon lamps, reducing routine maintenance and cutting the risk of revenue-threatening dark screens. A compelling choice for the big screens, our Premium Large Format (PLF) projection solution outshines costly first generation laser systems, with unrivalled 4K picture quality at light levels up to 60,000 lumens.

 



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Amsterdam—Oct 26, 2011

Royal Service Cinema in Echt Confirmed as the Netherlands First Cinema to Use Sony Digital Cinema 4K Technology

Sony Digital Cinema today announced that the Royal Service Cinema in Echt is the first independent cinema in the Netherlands to be fully equipped with its 4K technology.  The newly refurbished cinema in Limburg has installed Sony 4K cinema projectors in all of its four auditoriums. 

The desire to provide viewers with the best experience possible and be at the forefront of cinematic innovation was the motivation behind the chain’s choice to switch to digital with Sony Digital Cinema state-of-the-art 4K projection.
 
Sony’s 4K technology allows consumers to experience exceptional picture quality from every seat in the cinema, providing world-leading 3D images and spectacular 2D detail even on the largest screens. Transforming the film experience, Sony Digital Cinema 4K technology gives the consumer an immersive, engaging visual experience you simply can't get at home.
 
Developments in the film industry
 
Currently cinemas are on the threshold of a historic transformation from film to digital projection, and Sony’s 4K technology is leading the digital cinema revolution. Meeting the most demanding performance standard defined by the Digital Cinema Initiatives (DCI), the 4K format offers a four-times increase in resolution over 2K for the ultimate big screen experience. Sony is the only manufacturer able to supply the end-to-end 4K projection system.
 
“The choice of the Royal Service Cinema in Echt to install our 4K technology into its revamped cinema is an absolute milestone for Sony, and illustrates the wide acceptance of the Sony Digital Cinema 4K solution. We expect to see more and more fully 4K cinemas in the Netherlands in the very near future”, says Tore Mortensen, Digital Cinema Solutions Account Manager at Sony.

“Furthermore, the boom in 4K projection is being matched by a boom in 4K releases; with an increasing number of 4K films being released as 4K rapidly gains momentum in the distribution community. As a result of the growing number of 4K cinema projectors in the Netherlands, these films can now be viewed in their optimal manner.”

Bas Haldermans, the owner of the Royal Service Cinema in Echt states; "With our newly renovated cinema we are able to offer our valued customers the ultimate digital cinema experience. Most other digital cinema projectors are only 2K, but Sony 4K is dramatically different, with four times the pixel count, delivering better picture clarity, resolution and quality for a more compelling and entertaining cinema experience. This means our cinema goers get a level of detail that they’ve never experienced before, greatly enhancing their enjoyment of a fast action-packed film or a big scale epic adventure. In addition to this, our customers can now order drinks in the theatres, purchase tickets from our new computerised payment system and have drinks in the refurbished lounge bar after the movie.”

The Royal Service Cinema in Echt is now open for business. Thanks to the cooperation of Sony Pictures, during the reopening, Sony showcased a preview screening of director Bennett Miller’s latest release, Moneyball, starring Brad Pitt. Moneyball is one of the latest 4K film releases and can be seen in the Netherlands in November 2011.

Logo: Sony Digital Cinema
About Sony Digital Cinema:
Sony Digital Cinema combines a full range of Sony technologies, alternative content offerings, training and service to provide a broad range of solutions for exhibitors. The world’s leading manufacturer of commercially available 4K resolution digital cinema projection systems, the group also offers Sony’s TMS (theatre management system); digital signage hardware, software and content development; security systems and Network Operations Centre (NOC) services for the exhibition community. 
Sony Digital Cinema Directory page Sony Digital Cinema Web Site

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Mar 27, 2018 Bob Raposo Joins Sony Electronics as Head of Theater Business
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Sep 18, 2017 Seeing the future: Sony Digital Cinema shows 4K Crystal LED display at Deauville
Sep 6, 2017 Sony Unveils VENICE, Its First 36x24mm Full-Frame Digital Motion Picture Camera System
Aug 14, 2017 Sony Launches First HDR-Ready 4K Laser Digital Cinema Projectors with High Contrast Ratio of 10,000:1
Jul 18, 2017 Bigger bombshell: Atomic Blonde Premieres Projected in Sony 4K
Jun 21, 2017 Hawk-Eye Takes Flight into Arts Production, with Charlie Parker’s Yardbird at Hackney Empire
Jun 19, 2017 Damien Weissenburger projects Sony Digital Cinema 4K into the future
Jun 19, 2017 Sony Brings the Best 4K Images to the Biggest Screens with the Launch of FINITY
Jun 14, 2017 For Future Presentation: Experience Next-Generation Technology with Sony at CineEurope
Apr 4, 2017 Vue International Upgrades its Largest Screens- Now A Full Sony 4K Estate Achieving the Next Level in Premium Cinema Experience
Mar 27, 2017 Thinking Big: Alamo Drafthouse selects yet another Sony SRX-R515DS for new PLF screen in Virginia
Mar 27, 2017 Ready for High Dynamic Range – Sony projectors give a spectacular HDR experience at CinemaCon
Mar 20, 2017 Sony Demonstrates 4K RGB Laser Projector Prototype at CinemaCon
Jan 23, 2017 Mars Cinema opt Again for Sony 4K Digital Cinema
Oct 12, 2016 Aqualon Cinemas Captivates its Viewers with the Installation of New Sony 4K Projectors
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