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Sony Digital Cinema 4K gives audiences an entertainment experience they’ll never forget in 2D or 3D. There’s a complete family of Sony 4K projection systems to suit every cinema operator, from small boutique screens to the largest multiplex. All our easy-to-use projectors deliver 4K resolution images that viewers love, bursting with rich colour and industry-leading 8000:1 average contrast ratio. Sony’s SRX-R500 series of projectors are also HDR-ready, meeting brightness and contrast requirements for screening the latest 4K movies mastered for High Dynamic Range presentation. Spectacular 4K images are matched by impressively low running costs. The long-lasting HPM multi-lamp array in all our SRX-R500 Series projectors is more energy efficient than traditional Xenon lamps, reducing routine maintenance and cutting the risk of revenue-threatening dark screens. A compelling choice for the big screens, our Premium Large Format (PLF) projection solution outshines costly first generation laser systems, with unrivalled 4K picture quality at light levels up to 60,000 lumens.

 



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CinemaCon 2012, Las Vegas, Nev—Apr 23, 2012

Sony® Digital Cinema Demonstrates Content Exchange Platform at Cinemacon 2012, Bridging the Gap Between Content Providers and Exhibitors

Open Platform Concept Gives Content Owners Standardized Distribution and Exhibitors a Better View into Alternative Content Options
At Sony Digital Cinema’s CinemaCon 2012 press conference today, the company demonstrated for the first time its Content Exchange Platform, a proof-of-concept marketplace for alternative, independent and repertory content that aims to provide exhibitors with a broad view of all content available to them, while providing content owners with a standardized distribution model for reaching exhibitors. 

The marketplace would effectively enable exhibitors to “pull” content on demand, such as live or repertory events, and independent or classic films, rather than the “push” model currently employed where content owners seek out exhibitors. 

“Alternative, independent and repertory content has become increasingly important to exhibitors’ businesses as they look for ways of generating incremental ticket and concession sales and attracting new customers,” said Gary Johns, senior vice president, Digital Cinema Solutions, Sony Electronics. 

“The content marketplace driven by Sony’s Content Exchange Platform seeks to put a vast library of content at exhibitors’ fingertips, managing rights and distribution so that they can focus on building stronger relationships with their patrons and generating more revenue.” 

The marketplace powered by Sony Digital Cinema’s Content Exchange Platform seeks to create an open content pipeline for exhibitors that simplifies the transaction process and makes content easier to find and show. The platform allows exhibitors to schedule content regularly, selecting from diverse programming while managing rights issues. While the project is in the proof-of-concept stage, the aim is that the Content Exchange Platform will be open to all content owners and exhibitors globally. 

Sony will harness a wide range of expertise and technologies to bring the platform to life, including digital cinema systems, security management, network operations, distributor-exhibitor billing and theater management software. The platform is being developed in conjunction with the digital asset and content management experts at Sony DADC New Media Solutions.

More details on the Content Exchange Platform are expected in the second half of 2012. 

For more information on today’s announcement, visit the Sony Digital Cinema website, or see us in person at CinemaCon 2012 at the Sony Digital Cinema booth, #2711 in the Augustus Ballroom, Emperor’s level in Caesars Palace.


Sony Digital Cinema Contacts:
Contact Sony

Logo: Sony Digital Cinema
About Sony Digital Cinema:
Sony Digital Cinema combines a full range of Sony technologies, alternative content offerings, training and service to provide a broad range of solutions for exhibitors. The world’s leading manufacturer of commercially available 4K resolution digital cinema projection systems, the group also offers Sony’s TMS (theatre management system); digital signage hardware, software and content development; security systems and Network Operations Centre (NOC) services for the exhibition community. 
Sony Digital Cinema Directory page Sony Digital Cinema Web Site

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UA Galaxy Cinemas, Macau’s largest 3D film complex since its opening in 2011 strives to constantly redefine the cinematic experience. The 1,000-seat complex features 10 superbly-appointed theatres with four balcony boxes and five premium Director’s Clubs with comfortable reclining sofa seats, free-flow refreshments and a food delivery service to bring consumers’ movie-going experience to the next level!

Mar 27, 2019 Sony Launches the First Sony Digital Cinema, Demonstrating its Commitment to Enhancing Premium Theatrical Experiences
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During CinemaCon 2019, Sony will offer attendees the opportunity to see movies in a new light.  Joining forces with Galaxy Theatres, a state-of-the-art movie theater company, Sony is bringing the world’s first premium large-format (PLF) Sony Digital Cinema auditorium to their Las Vegas Boulevard Mall location.

Feb 13, 2019 Sony Announces the World Wide Launch of Sony Digital Cinema Premium Large-format Auditorium at Galaxy Theatres’ Las Vegas Location
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Sony Electronics Inc. is introducing Sony Digital Cinema™, the company’s experiential premium large-format (PLF) movie theater auditorium.  Working in conjunction with state-of-the-art movie theater company, Galaxy Theatres, the world’s first location will debut at their Las Vegas Boulevard Mall venue, which is planned to open in spring 2019.

Feb 12, 2019 Sony VENICE used to capture latest Keira Knightley feature, ‘Official Secrets’
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Jan 29, 2019 Partnership between Sony and GDC Raises Bar with 4K HDR Laser Projector
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Professional Solutions China of Sony (China) Ltd.(“Sony”) and GDC Technology Limited (“GDC”) today announced Sony’s SRX-R608-DS dual 4K laser projection system integrated with GDC’s next-generation SR-1100 integrated media block (IMB) completed the full range of tests necessary to receive compliance from Digital Cinema Initiative (DCI).

Jun 11, 2018 Sony Defines Next Generation of Cinema at CineEurope 2018
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At CineEurope 2018, Sony Digital Cinema 4K returns to dazzle audiences with cinematic demonstrations of its 4K laser solutions that represent the next-generation in movie presentation.

Jun 1, 2018 James Cameron’s Lightstorm Entertainment to Shoot Avatar Sequels on Sony’s Venice Camera
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James Cameron’s Lightstorm Entertainment will use Sony’s new VENICE motion picture camera system for principal photography on the upcoming “Avatar” SEQUELS.

Jun 1, 2018 Sony Adding Powerful New Features and Capabilities to the VENICE Full-Frame Motion Picture Camera System
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Sony is announcing new updates and developments for its VENICE CineAlta motion picture camera system including version 2 firmware, which has been advanced and will now be available in the beginning of July 2018.

Apr 25, 2018 Star Cinema Grill Finds a True Difference-maker in Sony 4K Laser Projectors
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“We wanted to be first to market in Houston with laser projectors,” said Jason Ostrow, Vice President of Star Cinema Grill.  With the installation of 30 Sony 4K laser digital cinema projectors over three locations, starting with College Station, Texas, Star Cinema Grill is accomplishing their goal.

Mar 27, 2018 Bob Raposo Joins Sony Electronics as Head of Theater Business
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Bob Raposo has joined Sony Electronics’ Professional Solutions Americas group as head of its Theater business. The exhibition industry veteran will focus on expanding Sony’s relationships with exhibitors and delivering a new experience for movie-goers through Crystal LED direct view technology as well as its HDR Ready 4K laser projector.

Dec 22, 2017 Double Debut: German Screens Install Europe’s First Sony 4K Laser Projector
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Sony Digital Cinema 4K has confirmed the sale of Europe’s first SRX-R815DS 4K laser dual projection system to German cinema operators.

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Aug 14, 2017 Sony Launches First HDR-Ready 4K Laser Digital Cinema Projectors with High Contrast Ratio of 10,000:1
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Sony Digital Cinema 4K confirms the launch of a brand-new family of 4K laser digital cinema projectors.  The SRX-R800 Series is the first digital cinema projection system combining Sony’s latest-generation native 4K SXRD with a long-lasting laser light source.

Jul 18, 2017 Bigger bombshell: Atomic Blonde Premieres Projected in Sony 4K
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Jun 14, 2017 For Future Presentation: Experience Next-Generation Technology with Sony at CineEurope
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Apr 4, 2017 Vue International Upgrades its Largest Screens- Now A Full Sony 4K Estate Achieving the Next Level in Premium Cinema Experience
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Vue International has expanded its investment in Sony Digital Cinema 4K projection systems to deliver the next level of premium cinema experience.
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