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Sony Digital Cinema 4K gives audiences an entertainment experience they’ll never forget in 2D or 3D. There’s a complete family of Sony 4K projection systems to suit every cinema operator, from small boutique screens to the largest multiplex. All our easy-to-use projectors deliver 4K resolution images that viewers love, bursting with rich colour and industry-leading 8000:1 average contrast ratio. Sony’s SRX-R500 series of projectors are also HDR-ready, meeting brightness and contrast requirements for screening the latest 4K movies mastered for High Dynamic Range presentation. Spectacular 4K images are matched by impressively low running costs. The long-lasting HPM multi-lamp array in all our SRX-R500 Series projectors is more energy efficient than traditional Xenon lamps, reducing routine maintenance and cutting the risk of revenue-threatening dark screens. A compelling choice for the big screens, our Premium Large Format (PLF) projection solution outshines costly first generation laser systems, with unrivalled 4K picture quality at light levels up to 60,000 lumens.

 



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Barcelona—Jun 21, 2012

Sport and Cinema Collide with Sony’s 3D Production of Wimbledon

Sony Digital Cinema announced this week that five major global broadcasters and cinema exhibitors will screen the 3D production of the Wimbledon 2012 men's finals in multiple countries and regions worldwide.
 
For the second year, Sony will deliver Wimbledon in live 3D across the globe through its distribution partner SuperVision Media, offering an exhilarating and dramatic Wimbledon experience to fans unable to attend Centre Court. 
 
Five global broadcasters have confirmed that they will conduct live broadcasts of Sony’s 3D production of Wimbledon 2012. Live public screenings of Wimbledon will be shown in 3D in Europe, North America, Africa, Latin America and Asia. There are on-going negotiations with broadcasters and cinema exhibitors currently, so the number of countries and theatres due to broadcast the event is expected to further increase. Sony will be working in partnership with the All England Lawn Tennis Club (AELTC) and with the support of the Lawn Tennis Association (LTA) to deliver the Wimbledon 2012 men's finals in 3D to viewers.
 
David McIntosh, Senior Vice President of Sony Digital Cinema said, “This is a very exciting time for cinema and sport as more and more theatres opt to show leading sports events on their screens. Sports fans want to experience the energy and speed of a match and cinemas that broadcast in 3D are able to capture this perfectly. The demand from cinemas to screen Wimbledon shows there is a huge appetite from fans everywhere to experience Wimbledon, and sport in general, in 3D.”
 
Mick Desmond, Commercial Director of the All England Lawn Tennis Club said: “We were delighted with our 3D partnership with Sony last year and we look forward to working with them again. Sony is uniquely placed to capture the finals of The Championships in Live 3D, bringing the exhilaration of Wimbledon to the world. We are proud to be at the forefront of this huge technological movement and firmly believe that with Sony we will deliver the most immersive viewing experience of Wimbledon to date.”

Logo: Sony Digital Cinema
About Sony Digital Cinema:
Sony Digital Cinema combines a full range of Sony technologies, alternative content offerings, training and service to provide a broad range of solutions for exhibitors. The world’s leading manufacturer of commercially available 4K resolution digital cinema projection systems, the group also offers Sony’s TMS (theatre management system); digital signage hardware, software and content development; security systems and Network Operations Centre (NOC) services for the exhibition community. 
Sony Digital Cinema Directory page Sony Digital Cinema Web Site
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