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Sony Digital Cinema 4K gives audiences an entertainment experience they’ll never forget in 2D or 3D. There’s a complete family of Sony 4K projection systems to suit every cinema operator, from small boutique screens to the largest multiplex. All our easy-to-use projectors deliver 4K resolution images that viewers love, bursting with rich colour and industry-leading 8000:1 average contrast ratio. Sony’s SRX-R500 series of projectors are also HDR-ready, meeting brightness and contrast requirements for screening the latest 4K movies mastered for High Dynamic Range presentation. Spectacular 4K images are matched by impressively low running costs. The long-lasting HPM multi-lamp array in all our SRX-R500 Series projectors is more energy efficient than traditional Xenon lamps, reducing routine maintenance and cutting the risk of revenue-threatening dark screens. A compelling choice for the big screens, our Premium Large Format (PLF) projection solution outshines costly first generation laser systems, with unrivalled 4K picture quality at light levels up to 60,000 lumens.

 



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Basingstoke, UK—Feb 18, 2013

Sony Digital Cinema and the Thurso Cinema Finalise VPF Deal

The Thurso Cinema, the UK mainland’s most northerly cinema, has signed up to a Virtual Print Fee (VPF) deal with Sony Digital Cinema. The independent cinema, which recently re-opened, will have two SRX-R515 4K cinema projectors installed towards the end of February 2013 allowing cinema-goers to experience the best possible picture quality.
 
The Thurso Cinema will now have the ability to offer new services beyond traditional content, such as comedy, sports, music, theatre, opera, multi-user big screen gaming and cultural events. The independent cinema already has the National Theatre Live; Royal Opera House and British Museum Live content in the pipeline empowering it to expand its current role to become an Digital Entertainment Centre with thanks to Sony’s SRX-R515 4K digital projector.
 
Rob Arthur, Managing Director of The Thurso Cinema commented: “Bringing digital cinema to Caithness is a big deal as we can now offer a range of entertainment content that appeals to a broader audience and ensures that the cinema is in use all day every day throughout the year. We are very excited about the installation of the Sony 4K digital projector system at The Thurso Cinema as our customers will be getting the very best cinema experience and can now enjoy the content with crystal clear picture quality and sound.”
 
Roy Kirk, Area Manager at Highlands and Islands Enterprise, said: “HIE actively supports the development of innovative opportunities in arts and culture across the region in order to strengthen our communities. Since it's reopening in July last year, The Thurso Cinema has proved an incredible success. The local community have come out in force to support the Cinema and make the most of having a new quality attraction in their midst. The new equipment will enhance this experience and provide opportunities for a range of new events to be held. We are delighted that Rob and his team have invested further and look forward to continuing to work with The Thurso Cinema in the future.”
 
David McIntosh, Director, Sony Europe, commented: “Sony is delighted to partner with The Thurso Cinema. Having two Sony 4K digital projector systems installed allows customers of The Thurso Cinema to enjoy a full range of alternative content and blockbuster releases projected in outstanding picture quality. The SRX-R515, with its outstanding image quality, operational versatility and low cost of ownership, showcases Sony’s long-term commitment to delivering the ultimate entertainment experience to the independent cinema market.”
 
With Sony’s Virtual Print Fee (VPF) programme, the transition to digital is easier and more affordable. Sony helps shoulder the costs for independent cinemas switching to 4K. Sony Digital Cinema works closely with major movie studios and distributors to subsidise the cost of exhibitors’ technology transition. Sony’s VPF programme dramatically cuts capital investment and eases the cash flow as the audience enjoys the benefits of 4K projection from day one.
 
For more information, please visit: www.sony.co.uk/pro/article/dcinema-vpf-programme

Logo: Sony Digital Cinema
About Sony Digital Cinema:
Sony Digital Cinema combines a full range of Sony technologies, alternative content offerings, training and service to provide a broad range of solutions for exhibitors. The world’s leading manufacturer of commercially available 4K resolution digital cinema projection systems, the group also offers Sony’s TMS (theatre management system); digital signage hardware, software and content development; security systems and Network Operations Centre (NOC) services for the exhibition community. 
Sony Digital Cinema Directory page Sony Digital Cinema Web Site

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