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Basingstoke—Apr 15, 2013

Sony Introduces White Screen Dolby 3D Cinema Solution

Sony Digital Cinema today announced it is partnering with Dolby to expand its colour filtering 3D projection offering, giving exhibitors choice and flexibility when it comes to showcasing 3D blockbuster movies. 
 
The new Dolby 3D system is designed to be used in conjunction with Sony’s SRX-R320 series 4K projector. In addition to the recent launch of a polarized-filter Sony Digital Cinema 3D solution, the Dolby 3D system will enable exhibitors to project a crosstalk-free clear 3D picture on any type of screen including white, higher gain and silver screens, to provide a great viewing experience for cinema-goers.
 
Re-usable 3D glasses will also be included in the new Sony and Dolby 3D package in an effort to become more eco-friendly. The re-usable glasses will be cleaned after every cinema screening making sure that they are in in perfect shape for the next show.
 
David McIntosh, Senior Vice President, Sony Digital Cinema said: “We are very excited to be collaborating with Dolby to expand our 3D offering to exhibitors. Following on from the recent news about Sony’s own 3D solution, this partnership with Dolby completes the choice for exhibitors as we now have white and silver screen solutions with disposable and reusable glasses.
 
“Sony has been a long proponent of 3D, but we also believe it’s important to offer the industry – and cinema-goers – choice in how films are experienced. With our own offering and the Dolby solution, exhibitors now have the ability to pick a solution that best fits their needs depending on costs, licensing model and green credentials. We have worked with Dolby to listen to our customer’s needs and have come together to provide another solution.”
 
The Sony Digital Cinema 4K advanced dual lens on the Dolby 3D system shows two images to both eyes simultaneously for more natural “easy on the eye” viewing--the way vision works naturally.  The result gives a depth of field so life like that viewers can feel like they are part of the action. Conventional single lens triple-flash 3D systems presents the images to the left eye only and then the right eye only in total up to 144 times per second. The Dolby 3D solution on 4K dual lens solution reduces flicker which may be apparent to some viewers when viewing alternative systems.
 
"We are thrilled to be working with Sony to bring the Dolby 3D experience to more audiences around the world.” Doug Darrow, SVP Dolby Cinema, said, “Movie-goers appreciate Dolby 3D’s pristine images and comfortable, eco-friendly Dolby 3D glasses, while exhibitors benefit from the cost-effectiveness and flexibility of the Dolby 3D any-screen solution.”
Logo: Sony Digital Cinema About Sony Digital Cinema:
Sony Digital Cinema combines a full range of Sony technologies, alternative content offerings, training and service to provide a broad range of solutions for exhibitors. The world’s leading manufacturer of commercially available 4K resolution digital cinema projection systems, the group also offers Sony’s TMS (theatre management system); digital signage hardware, software and content development; security systems and Network Operations Centre (NOC) services for the exhibition community. 
Sony Digital Cinema Directory page Sony Digital Cinema Web Site
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