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Christie is a leader in visual solutions for world-class organizations, offering diverse applications for business, entertainment, and industry. A leading innovator in film projection since 1929 and a pioneer in projection systems since 1979, Christie has established a global reputation as a total service provider and the world's single source manufacturer of a variety of display technologies and solutions. Christie offers comprehensive solutions for cinema, large audience venues, control rooms, business presentations, training facilities, 3D and Virtual Reality, simulation and education as well as industrial and government environments.

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CineEurope, Barcelona, Spain—Jun 24, 2013

Mars Entertainment Group Selects Christie for Cinemaximum

Christie®, a global leader in cinema projection, has today announced a deal with Mars Entertainment Group (MARS®) that will see Christie’s digital cinema projection systems being deployed in MARS’ “Cinemaximum” cinemas across Turkey.
  
This agreement was made in conjunction with Astel, Christie’s key partner in the region, comprising 414 new digital cinema projectors. It consists of a mix of systems from Christie’s DLP Cinema® portfolio, including the new Christie® Solaria® One+. The deployment will be implemented over a 3-month period and will deliver DCI compliant cinema solutions to 59 Cinemaximum multiplexes in Turkey, supported by an onsite service agreement provided by Astel. 
  
The 414 screens will each feature a Christie® IMB™, an integrated media block that decrypts and decodes the feature-film content and delivers it to the projector in a useable format. Additionally, all screens will utilise a Christie® Avias-TMS™, the state of the art theatre management system. This allows exhibitors to centrally manage and orchestrate all of their projection operations throughout the multiplex and integrates seamlessly with Christie’s IMB for complete content management. 
  
The deployment follows the successful operation of an existing 139 screens, which had already been outfitted with Christie digital cinema technology. Now over 500 Cinemaximum screens, with approximately 250 becoming 3D-capable, will be equipped with Christie® ACT. This theatre automation controller is designed to provide full control of a theatre’s lighting, curtains, sound, masking and projectors via an easy-to-use web interface. 
  
The Cinemaximum deployment presented a unique challenge as it is customary to provide an intermission during the screening of a feature in Turkish cinemas. Christie’s IMB makes it possible to pause the movie, switch to an advertising and trailers playlist and back to the movie automatically. “Providing the intermission capability gave us an opportunity to show the flexibility of our systems and the strength of our technical team, who regularly seek to satisfy our customers’ requirements,” mentioned Richard Nye, Cinema director EMEA, Christie. 
  
MARS has a strong relationship with Astel which played a key part in the selection of Christie, in conjunction with the fact that Christie is the world leader in digital cinema projection systems. Muzaffer Yildirim, founder and chairman, MARS, said: “Christie, with its proven technology and state of the art systems, is the best business partner for our Digital Transformation Program. We are confident that Astel will deliver the utmost service in the most efficient way possible.” 
  
Dale Miller, vice president EMEA, Christie, commented: “We’re pleased that MARS has chosen Christie’s digital cinema projectors to fulfill their requirements in Turkey. We look forward to working closely with MARS and Astel and to continue to support this established relationship.” 
  
Astel is a major partner of Christie in the area and has many years experience of working with Christie’s products. Tugberk Buyukbay, general manager, Astel, added: “This is a very important cinema project for Turkey. We have a long-term partnership with Christie, the leader of the cinema market, and we have a very good relationship with MARS, who is the driving force and leader of our cinema sector. We are proud to be part of this impressive project.” 
  
MARS are due to be honoured at CineEurope 2013 with the International Exhibitor of the Year Award.


Logo: Christie
About Christie: Christie Digital Systems USA, Inc. is a global visual and audio technologies company and a wholly-owned subsidiary of Ushio Inc., Japan (JP:6925). Consistently setting the standards by being the first to market some of the world’s most advanced projectors, complete system displays, and cinema audio solutions; Christie is recognized as one of the most innovative visual technology companies in the world. From retail displays to Hollywood, mission critical command centers to classrooms and training simulators, Christie display solutions and projectors capture the attention of audiences around the world with dynamic and stunning images, accompanied by awe-inspiring sound. Visit www.christiedigital.com. Christie Directory page Christie Web Site
About Mars Entertainment Group: Headquartered in Istanbul, Mars Cinema Group is the leading cinema circuit in Turkey with 85 locations, and 751 screens operating under the Cinemaximum brand in 32 cities.  The cinemas are well known for their state-of-the-art technology and have adopted a large number of leading-edge solutions for immersive cinema entertainment including the powerful sound technologies of Dolby Atmos. The company also owns the cinema advertising company Mars Media and the film distribution company Mars Dağıtım. Mars Entertainment Group Directory page

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More Christie News:
Oct 17, 2019 Christie to Demonstrate Market Leading Reallaser Cinema Technology at the 2019 Australian International Movie Convention
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Christie®, a leader in creating and delivering the world’s best visual and audio experiences, will be showcasing market leading cinema technology chosen by cinema leaders at the 2019 Australian International Movie Convention (AIMC), which takes place at Event Cinemas Pacific Fair, Gold Coast, Queensland, from October 21-23.

Oct 17, 2019 Christie’s Jack Kline inducted into the ShowEast Hall of Fame
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Jack Kline, current advisor and former Chairman, President and CEO of Christie, today, was inducted into the annual ShowEast Hall of Fame. An honor which pays tribute to a select band of film industry veterans, the inductees are hand-picked by an all-industry executive committee. Kline’s induction ceremony took place at a special gala luncheon held on October 17, the final day of ShowEast 2019.


Oct 10, 2019 Christie to Bring RGB Laser Projection and Thought Leadership to ShowEast 2019
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Christie®, a leader in creating and delivering the world’s best visual and audio experiences, will be showcasing market-leading projection solutions, as well as cinema industry thought leadership and insight at ShowEast in Fontainebleau Miami Beach, Oct. 14-17.

Oct 3, 2019 Pioneering 120fps HFR Cinema with Paramount Pictures’ Gemini Man, from Legendary Filmmaker Ang Lee
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Three-time Academy Award-winning filmmaker Ang Lee’s much anticipated new film, Paramount Pictures Gemini Man premieres on October 6th at the TCL Chinese Theatre in Los Angeles – a movie palace situated on the Hollywood Walk of Fame. This historic location serves as the perfect showcase for a film that stretches technological boundaries by being produced in 4K resolution, 3D, and shot at a high frame rate (HFR) of 120 fps (frames per second).

Sep 9, 2019 Sree Kalidas M-Plex chooses Christie RealLaser RGB laser cinema projectors and Vive Audio for its new multiplex in Kerala
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Christie® is pleased to announce that Sree Kalidas M-Plex has become the first cinema complex in the southern Indian state of Kerala to deploy its next-generation cinema projectors featuring Christie RealLaser™ illumination and Vive Audio™.

Aug 21, 2019 CGV Invests in 94 Christie RealLaser RGB Pure Laser Cinema Projectors for Multiplexes in South Korea
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Christie® is pleased to announce that CGV, the largest multiplex cinema chain in South Korea, has acquired 94 units of Christie’s next-generation, RGB pure laser cinema projectors featuring Christie RealLaser™ illumination technology.

Aug 15, 2019 Christie Demonstrates Capabilities of RealLaser RGB Pure Laser Cinema Projectors at BIRTV
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Christie’s RealLaser™ RGB pure laser cinema projectors, chosen by cinema leaders and filmmakers globally, will be shown at the Beijing International Radio, TV & Film Exhibition (BIRTV), taking place at the China International Exhibition Center, August 21-24.

Aug 8, 2019 Christie honored with ICTA’s Teddy Award for Manufacturer of the Year
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ICTA Logo
Christie® is pleased to announce it has earned the International Cinema Technology Association (ICTA) Teddy Award as Manufacturer of the Year.

Aug 7, 2019 Cinema Sunshine chooses Christie’s RealLaser family of RGB laser cinema projectors and Vive Audio for its new flagship multiplex in Tokyo
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Christie® is pleased to announce that Cinema Sunshine has deployed Christie’s next-generation cinema projectors featuring Christie RealLaser™ illumination and Vive Audio™ in its new flagship cinema complex in Tokyo.

Aug 1, 2019 Christie Continues Strong Partnership as Big Cine Expo 2019’s Official Technology Partner for Fourth Consecutive Year
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Christie®, a leader in creating and delivering the world’s best visual and audio experiences, is pleased to continue its association with Big Cine Expo 2019 by serving as the event’s official technology partner for the fourth consecutive year.
More Mars Entertainment Group News:
Jan 23, 2017 Mars Cinema opt Again for Sony 4K Digital Cinema
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Mars Cinema Group, one of the most prestigious cinema chains in Turkey, has signed a new partnership with Sony 4K Digital Cinema. Under this new partnership, 69 screens in 8 new cinemas across Turkey will be equipped with Sony's most advanced 4K Digital Cinema technology.

Jun 29, 2016 D-Box and ECCO Cine Supply and Service Gmbh Move Turkey as Mars Cinema Group Integrates the Innovative High-Fidelity Motion System
Nov 16, 2015 Mars Cinema Group Chooses Sony 4K Digital Cinema Providing Unmatched Image Quality to A Greater Number of Movie Goers
Sony Digital Cinema Logo
One of Turkey’s most prestigious cinema chains, Mars Cinema Group, has chosen to purchase a total of 82 Sony Digital Cinema 4K projectors to provide state of the art digital 4K to its customers in their upcoming new cinema builds over the next year. Mars Cinema Group will be equipped with an array of Sony’s 4K digital projector and 3D systems in the coming months.

Jun 23, 2015 4DX Expanding into Turkey Upon Signing New Agreement with Mars Cinema Group

Mar 18, 2013 IMAX® and Mars Entertainment Group Sign Agreement to Open Three Theatres In Turkey
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