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Christie is a leader in visual solutions for world-class organizations, offering diverse applications for business, entertainment, and industry. A leading innovator in film projection since 1929 and a pioneer in projection systems since 1979, Christie has established a global reputation as a total service provider and the world's single source manufacturer of a variety of display technologies and solutions. Christie offers comprehensive solutions for cinema, large audience venues, control rooms, business presentations, training facilities, 3D and Virtual Reality, simulation and education as well as industrial and government environments.

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CineEurope, Barcelona, Spain—Jun 24, 2013

Mars Entertainment Group Selects Christie for Cinemaximum

Christie®, a global leader in cinema projection, has today announced a deal with Mars Entertainment Group (MARS®) that will see Christie’s digital cinema projection systems being deployed in MARS’ “Cinemaximum” cinemas across Turkey.
  
This agreement was made in conjunction with Astel, Christie’s key partner in the region, comprising 414 new digital cinema projectors. It consists of a mix of systems from Christie’s DLP Cinema® portfolio, including the new Christie® Solaria® One+. The deployment will be implemented over a 3-month period and will deliver DCI compliant cinema solutions to 59 Cinemaximum multiplexes in Turkey, supported by an onsite service agreement provided by Astel. 
  
The 414 screens will each feature a Christie® IMB™, an integrated media block that decrypts and decodes the feature-film content and delivers it to the projector in a useable format. Additionally, all screens will utilise a Christie® Avias-TMS™, the state of the art theatre management system. This allows exhibitors to centrally manage and orchestrate all of their projection operations throughout the multiplex and integrates seamlessly with Christie’s IMB for complete content management. 
  
The deployment follows the successful operation of an existing 139 screens, which had already been outfitted with Christie digital cinema technology. Now over 500 Cinemaximum screens, with approximately 250 becoming 3D-capable, will be equipped with Christie® ACT. This theatre automation controller is designed to provide full control of a theatre’s lighting, curtains, sound, masking and projectors via an easy-to-use web interface. 
  
The Cinemaximum deployment presented a unique challenge as it is customary to provide an intermission during the screening of a feature in Turkish cinemas. Christie’s IMB makes it possible to pause the movie, switch to an advertising and trailers playlist and back to the movie automatically. “Providing the intermission capability gave us an opportunity to show the flexibility of our systems and the strength of our technical team, who regularly seek to satisfy our customers’ requirements,” mentioned Richard Nye, Cinema director EMEA, Christie. 
  
MARS has a strong relationship with Astel which played a key part in the selection of Christie, in conjunction with the fact that Christie is the world leader in digital cinema projection systems. Muzaffer Yildirim, founder and chairman, MARS, said: “Christie, with its proven technology and state of the art systems, is the best business partner for our Digital Transformation Program. We are confident that Astel will deliver the utmost service in the most efficient way possible.” 
  
Dale Miller, vice president EMEA, Christie, commented: “We’re pleased that MARS has chosen Christie’s digital cinema projectors to fulfill their requirements in Turkey. We look forward to working closely with MARS and Astel and to continue to support this established relationship.” 
  
Astel is a major partner of Christie in the area and has many years experience of working with Christie’s products. Tugberk Buyukbay, general manager, Astel, added: “This is a very important cinema project for Turkey. We have a long-term partnership with Christie, the leader of the cinema market, and we have a very good relationship with MARS, who is the driving force and leader of our cinema sector. We are proud to be part of this impressive project.” 
  
MARS are due to be honoured at CineEurope 2013 with the International Exhibitor of the Year Award.


Logo: Christie
About Christie: Christie Digital Systems USA, Inc. is a global visual and audio technologies company and a wholly-owned subsidiary of Ushio Inc., Japan (JP:6925). Consistently setting the standards by being the first to market some of the world’s most advanced projectors, complete system displays, and cinema audio solutions; Christie is recognized as one of the most innovative visual technology companies in the world. From retail displays to Hollywood, mission critical command centers to classrooms and training simulators, Christie display solutions and projectors capture the attention of audiences around the world with dynamic and stunning images, accompanied by awe-inspiring sound. Visit www.christiedigital.com. Christie Directory page Christie Web Site
About Mars Entertainment Group: Headquartered in Istanbul, Mars Cinema Group is the leading cinema circuit in Turkey with 85 locations, and 751 screens operating under the Cinemaximum brand in 32 cities.  The cinemas are well known for their state-of-the-art technology and have adopted a large number of leading-edge solutions for immersive cinema entertainment including the powerful sound technologies of Dolby Atmos. The company also owns the cinema advertising company Mars Media and the film distribution company Mars Dağıtım. Mars Entertainment Group Directory page

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Jul 17, 2019 Moscow’s Most Cutting-Edge Summer Cinema Opens its New Season with Equipment from Christie
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Every year, the onset of summer brings swarms of Muscovites into the city’s parks. Aside from nature, festivals, and ice cream, this summer one of Moscow’s central green zones, Gorky Park, will be offering visitors the chance to partake in the most important of the arts at the Garage Museum of Modern Art’s refurbished Garage Screen summer cinema.

Jul 15, 2019 Christie Cinema Asia Appoints New Executive Director for Greater China
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Christie®, a leader in creating and sharing the world’s best visual and audio experiences, is pleased to announce the appointment of Peter Chen as Executive Director of Sales, Cinema, Greater China, at Christie Digital Systems (China) with effect from today.

Jul 11, 2019 Christie Cinema Asia Appoints New Senior Sales Manager for Korea
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Christie®, a leader in creating and sharing the world’s best visual and audio experiences, is pleased to announce the appointment of Eric Shim as Senior Sales Manager – Cinema (Korea), reporting to Han Kim, Senior Cinema Sales Director, Asia Pacific.

Jul 10, 2019 CJ 4DPLEX and Christie Partnering to Expand 4DX and ScreenX Across the U.S.
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CJ 4DPLEX (www.cj4dx.com), the world’s leading cinema technology company, announced today a new partnership with Christie, where the two companies work to identify new opportunities for ScreenX and 4DX solutions expanding the network across the exhibition landscape in the U.S.

Jun 20, 2019 Christie Signs Major Global Reseller Agreement with Arts Alliance Media
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Christie officially announced a worldwide* reseller agreement with Arts Alliance Media (AAM), the global leader in digital cinema software and services. The agreement will see Christie offering AAM’s full range of integrated theatre management software and services to its wide-reaching exhibitor base, and further strengthen Christie’s position as the pre-eminent cinema solutions and expertise provider.

Jun 18, 2019 More Than One Thousand Christie Cinema Projectors Earmarked for Cineworld Auditoriums, Beginning with Rollout to Regal Screens in the United States
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Christie® is pleased to announce that Cineworld Group – the world’s second largest cinema exhibitor – has signed an agreement to acquire more than 1,000 of Christie’s next-generation, RGB pure laser cinema projectors featuring Christie RealLaser™ illumination technology.

Jun 16, 2019 Christie Delivers Visually-Engaging Cinema Solutions at the Shanghai International Film Festival
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Christie®, a leader in creating and delivering the world’s best visual and audio experiences, is delighted to continue its longstanding partnership with the Shanghai International Film Festival (SIFF) by serving as the event’s exclusive cinema projection partner for the 11th consecutive year.

Jun 13, 2019 Christie Unveils New Lower-Cost RGB RealLaser Projector for Smaller Cinema Screens
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Christie® is showcasing its newest addition to the CineLife™ Series – the Christie CP2309-RGB projector featuring RealLaser™ illumination technology at CineEurope 2019 in Barcelona June 17-20. Also debuting is the Christie Vive Audio LA3i loudspeaker and previews of Christie’s CP4450-RGB demonstrating its technology capabilities for the PLF spectrum cinema.

Jun 6, 2019 Christie Cinema Projection and Vive Audio at Procinal Carnaval, Colombia’s Newest Multiplex
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Christie® is pleased to announce that Colombian chain Cinemas Procinal has just opened a new seven-screen multiplex in the city of Barranquilla, featuring Christie Vive Audio™ and Christie digital cinema projection throughout. CES+ (Cinema Equipment & Supplies) carried out the installation.

Jun 3, 2019 Christie Wows Audiences at the Mexican Comic Convention with its RealLaser™ Projection Technology
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Christie® was the projection partner at Conque 2019, Mexico’s biggest comics and entertainment event, for the second year running. Held recently at the Congress Centre in the city of Querétaro, the event’s main auditorium was kitted out with a Christie CP4325-RGB pure laser projector using RealLaser™ technology.
More Mars Entertainment Group News:
Jan 23, 2017 Mars Cinema opt Again for Sony 4K Digital Cinema
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Mars Cinema Group, one of the most prestigious cinema chains in Turkey, has signed a new partnership with Sony 4K Digital Cinema. Under this new partnership, 69 screens in 8 new cinemas across Turkey will be equipped with Sony's most advanced 4K Digital Cinema technology.

Jun 29, 2016 D-Box and ECCO Cine Supply and Service Gmbh Move Turkey as Mars Cinema Group Integrates the Innovative High-Fidelity Motion System
Nov 16, 2015 Mars Cinema Group Chooses Sony 4K Digital Cinema Providing Unmatched Image Quality to A Greater Number of Movie Goers
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One of Turkey’s most prestigious cinema chains, Mars Cinema Group, has chosen to purchase a total of 82 Sony Digital Cinema 4K projectors to provide state of the art digital 4K to its customers in their upcoming new cinema builds over the next year. Mars Cinema Group will be equipped with an array of Sony’s 4K digital projector and 3D systems in the coming months.

Jun 23, 2015 4DX Expanding into Turkey Upon Signing New Agreement with Mars Cinema Group

Mar 18, 2013 IMAX® and Mars Entertainment Group Sign Agreement to Open Three Theatres In Turkey
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