Cinema Technology Sep. 27, 2023
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Christie is a leader in visual solutions for world-class organizations, offering diverse applications for cinema exhibitors. 

Christie, a leading innovator since 1929 and a pioneer in projection systems since 1979has established a global reputation as a quality manufacturer of display technologies and solutions for the world's cinema exhibition industry.. 

Christie offers comprehensive solutions for cinema, large audience venues, control rooms, business presentations, training facilities, 3D and Virtual Reality, simulation and education as well as industrial and government environments.

Recent News:
Sep 11, 2023 Christie Lights Up TIFF Venues Once Again
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Christie® is proud to renew its partnership with the Toronto International Film Festival® (TIFF) for the 23rd consecutive year. Until September 17, 2023, Christie is illuminating venues, including the Scotiabank Theatre, to help the festival recognize homegrown and international cinema.

Aug 17, 2023 Christie to Elevate Cinema Experience for Chinese Audiences at BIRTV
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Christie® will elevate the cinema experience for Chinese audiences with industry-leading cinema solutions ideal for both mainstream and Premium Large Format (PLF) auditoriums at the Beijing International Radio, TV and Film Exhibition (BIRTV), to be held at the China International Exhibition Center from August 23-26.

Aug 3, 2023 Christie to Serve as Official Technology Partner of Big Cine Expo 2023
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Christie®, the leader in inspiring exceptional experiences, is proud to announce its ongoing partnership with Big Cine Expo 2023 as the event’s official technology partner for the sixth consecutive year.

Jul 19, 2023 Christie Supplies RGB Pure Laser Projectors to Cineplex Germany
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Christie® is pleased to announce it has signed a multi-year agreement to supply its RGB pure laser projectors to Cineplex Germany. Work is underway to install RGB pure laser projectors as part of the agreement, which will operate until 2026.


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CineEurope, Barcelona, Spain—Jun 24, 2013

Mars Entertainment Group Selects Christie for Cinemaximum

Christie®, a global leader in cinema projection, has today announced a deal with Mars Entertainment Group (MARS®) that will see Christie’s digital cinema projection systems being deployed in MARS’ “Cinemaximum” cinemas across Turkey.
  
This agreement was made in conjunction with Astel, Christie’s key partner in the region, comprising 414 new digital cinema projectors. It consists of a mix of systems from Christie’s DLP Cinema® portfolio, including the new Christie® Solaria® One+. The deployment will be implemented over a 3-month period and will deliver DCI compliant cinema solutions to 59 Cinemaximum multiplexes in Turkey, supported by an onsite service agreement provided by Astel. 
  
The 414 screens will each feature a Christie® IMB™, an integrated media block that decrypts and decodes the feature-film content and delivers it to the projector in a useable format. Additionally, all screens will utilise a Christie® Avias-TMS™, the state of the art theatre management system. This allows exhibitors to centrally manage and orchestrate all of their projection operations throughout the multiplex and integrates seamlessly with Christie’s IMB for complete content management. 
  
The deployment follows the successful operation of an existing 139 screens, which had already been outfitted with Christie digital cinema technology. Now over 500 Cinemaximum screens, with approximately 250 becoming 3D-capable, will be equipped with Christie® ACT. This theatre automation controller is designed to provide full control of a theatre’s lighting, curtains, sound, masking and projectors via an easy-to-use web interface. 
  
The Cinemaximum deployment presented a unique challenge as it is customary to provide an intermission during the screening of a feature in Turkish cinemas. Christie’s IMB makes it possible to pause the movie, switch to an advertising and trailers playlist and back to the movie automatically. “Providing the intermission capability gave us an opportunity to show the flexibility of our systems and the strength of our technical team, who regularly seek to satisfy our customers’ requirements,” mentioned Richard Nye, Cinema director EMEA, Christie. 
  
MARS has a strong relationship with Astel which played a key part in the selection of Christie, in conjunction with the fact that Christie is the world leader in digital cinema projection systems. Muzaffer Yildirim, founder and chairman, MARS, said: “Christie, with its proven technology and state of the art systems, is the best business partner for our Digital Transformation Program. We are confident that Astel will deliver the utmost service in the most efficient way possible.” 
  
Dale Miller, vice president EMEA, Christie, commented: “We’re pleased that MARS has chosen Christie’s digital cinema projectors to fulfill their requirements in Turkey. We look forward to working closely with MARS and Astel and to continue to support this established relationship.” 
  
Astel is a major partner of Christie in the area and has many years experience of working with Christie’s products. Tugberk Buyukbay, general manager, Astel, added: “This is a very important cinema project for Turkey. We have a long-term partnership with Christie, the leader of the cinema market, and we have a very good relationship with MARS, who is the driving force and leader of our cinema sector. We are proud to be part of this impressive project.” 
  
MARS are due to be honoured at CineEurope 2013 with the International Exhibitor of the Year Award.


Logo: Christie
About Christie: Christie Digital Systems USA, Inc. is a global visual and audio technologies company and a wholly owned subsidiary of Ushio Inc., Japan (JP: 6925). Christie revolutionized the movie industry with the launch of digital cinema projection, and since 1929 has embraced innovation and broken many technology barriers. Our technology, paired with the support of professional services to design, deploy and maintain installations, inspires exceptional experiences. Christie solutions are used around the world, from the largest mega-events to the smallest boardrooms, and include advanced RGB pure laser projection, SDVoE technology, content management, image processing, and LED and LCD displays. Visit www.christiedigital.com. Christie Directory page Christie Web Site
About Mars Entertainment Group: Headquartered in Istanbul, Mars Cinema Group is the leading cinema circuit in Turkey with 85 locations, and 751 screens operating under the Cinemaximum brand in 32 cities.  The cinemas are well known for their state-of-the-art technology and have adopted a large number of leading-edge solutions for immersive cinema entertainment including the powerful sound technologies of Dolby Atmos. The company also owns the cinema advertising company Mars Media and the film distribution company Mars Dağıtım. Mars Entertainment Group Directory page

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More Christie News:
Sep 11, 2023 Christie Lights Up TIFF Venues Once Again
Christie Logo
Christie® is proud to renew its partnership with the Toronto International Film Festival® (TIFF) for the 23rd consecutive year. Until September 17, 2023, Christie is illuminating venues, including the Scotiabank Theatre, to help the festival recognize homegrown and international cinema.

Aug 17, 2023 Christie to Elevate Cinema Experience for Chinese Audiences at BIRTV
Christie Logo
Christie® will elevate the cinema experience for Chinese audiences with industry-leading cinema solutions ideal for both mainstream and Premium Large Format (PLF) auditoriums at the Beijing International Radio, TV and Film Exhibition (BIRTV), to be held at the China International Exhibition Center from August 23-26.

Aug 3, 2023 Christie to Serve as Official Technology Partner of Big Cine Expo 2023
Christie Logo
Christie®, the leader in inspiring exceptional experiences, is proud to announce its ongoing partnership with Big Cine Expo 2023 as the event’s official technology partner for the sixth consecutive year.

Jul 19, 2023 Christie Supplies RGB Pure Laser Projectors to Cineplex Germany
Christie Logo
Christie® is pleased to announce it has signed a multi-year agreement to supply its RGB pure laser projectors to Cineplex Germany. Work is underway to install RGB pure laser projectors as part of the agreement, which will operate until 2026.

Jul 4, 2023 Christie RGB Pure Laser Projection Powers Australian Premiere of Tom Cruise’s Mission: Impossible – Dead Reckoning Part One
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Christie® is proud to announce that it has been specifically selected and entrusted by longstanding partner Hoyts Cinema Technology Group (CTG) to provide digital cinema projection technology for the Australian premiere of Paramount Pictures’ Mission: Impossible – Dead Reckoning Part One on Monday, July 3.

Jun 27, 2023 Christie Projectors Help ICFF Transform Toronto’s Distillery Historic District into A Cinema Village
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Christie® is proud to once again sponsor the Lavazza IncluCity Festival, presented by the ICFF. Taking place from June 27 to July 22, the festival is a celebration of Canada’s cultural mosaic through a selection of curated international films.

Jun 22, 2023 Odeon Multicines Invests in CINITY Cinema System Offering Movie Experiences in the Highest Frame Rate Available
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Odeon Multicines has reached an agreement to install CINITY Cinema Systems, with components that include the energy-efficient Christie® Real|Laser™ illumination technology, in six premium large format (PLF) theatres across Spain.

Jun 15, 2023 Christie to Showcase the Widest Selection of Projection Illumination for Exhibitors at CineEurope
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Christie® will present its latest industry-leading cinema solutions from across its broad portfolio at CineEurope, June 19-22, at CCIB Barcelona.

Jun 12, 2023 Christie Supports the Shanghai International Film Festival for the 14th Consecutive Year
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Christie®, the leader in inspiring exceptional experiences, is pleased to announce its partnership with the Shanghai International Film Festival (SIFF) for the 14th consecutive year.

Jun 8, 2023 Christie to Showcase Industry-Leading Cinema Solutions at CinemaS Shanghai International Film Forum and Exhibition
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Christie® will showcase its industry-leading cinema solutions ideal for both mainstream and Premium Large Format (PLF) auditoriums at the CinemaS Shanghai International Film Forum and Exhibition (CinemaS), to be held at the Shanghai World Expo Exhibition and Convention Center from June 12-14.
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