Barcelona—Jun 23, 2015
4DX Expanding into Turkey Upon Signing New Agreement with Mars Cinema Group
Cinemaximum Marmara Forum in Istanbul to be First Turkish Location
CJ 4DPLEX and Mars Cinema Group are partnering to bring 4DX to Turkey for the first time. Developed by CJ 4DPLEX, 4DX is the world’s first 4D-technology based cinema for feature films, using motion, vibration, water, wind, lighting, scents and more to provide moviegoers with a truly immersive experience. The first Turkish location for 4DX will be at Cinemaximum Marmara Forum in Istanbul, which boasts the greatest number of screens and seats of any cinema in the country. It is expected to open in mid September this year.
“4DX has proven itself as a breakthrough film exhibition technology has had strong performances across Europe – from England to Switzerland, Hungary, Poland, Romania and the Czech Republic,” said Byung Hwan Choi, CEO of CJ 4DPLEX. “We are confident that by appealing to the audience’s five senses, 4DX will be similarly successful in Turkey, and we are proud to be working with Mars Cinema Group to continue our international expansion.”
Since its inception in 2001, Mars Cinema Group has been a pioneer in the exhibition business in Turkey with its world class, innovative and modern multiplex cinemas. As an early adopter of technological innovation, Mars aims to uplift the filmgoingexperience to the highest possible level. This ambition led Mars to become the first cinema chain in Turkey to complete the transformation to digital projection and audio.
“We are delighted to be launching Turkey’s first 4DX cinema at Marmara Forum in Istanbul,” said Mars Cinema Group CEO Kurt Rieder. “As leader in the motion-activated cinema experience space, 4DX has the support of all major film studios which will ensure the best mix of content for our customers. Marmara Forum is Mars’ largest cinema complex in one of the best shopping malls in Turkey – 4DX could not be debuting in a better venue.”
The Cinemaximum cinema complex is located in Marmara Forum Shopping Mall, drawing customers from a dense catchment area with a varied and prestigious tenant mix, well-designed infrastructure, easy access and young customer profile. As market leader, Mars also operates 74 cinemas and 658 screens in 28 cities in Turkey.
As of June 2015, 4DX reaches 182 auditoriums in 34 countries, with a goal to reach 300 auditoriums by the first half of 2016. To that end, the company is scheduled to meet additional potential European exhibitors at CineEurope 2015 in Barcelona from June 22 to 25, and to also be presenting ‘4DX & ScreenX, path to the future of cinema’ at the ICTA seminar, also in Barcelona, on June 21-22, prior to the trade show. This is the first time that the company introduces 4DX and ScreenX together atCineEurope.
4DX and ScreenX will operate a booth to have business meetings with their existing and potential partners. Those who are interested in these innovative movie formats can find the sales representatives at Booth #127, CCIB.
