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Barcelona—Jun 23, 2015

4DX Expanding into Turkey Upon Signing New Agreement with Mars Cinema Group

Cinemaximum Marmara Forum in Istanbul to be First Turkish Location

CJ 4DPLEX and Mars Cinema Group are partnering to bring 4DX to Turkey for the first time. Developed by CJ 4DPLEX, 4DX is the world’s first 4D-technology based cinema for feature films, using motion, vibration, water, wind, lighting, scents and more to provide moviegoers with a truly immersive experience. The first Turkish location for 4DX will be at Cinemaximum Marmara Forum in Istanbul, which boasts the greatest number of screens and seats of any cinema in the country. It is expected to open in mid September this year.

“4DX has proven itself as a breakthrough film exhibition technology has had strong performances across Europe – from England to Switzerland, Hungary, Poland, Romania and the Czech Republic,” said Byung Hwan Choi, CEO of CJ 4DPLEX. “We are confident that by appealing to the audience’s five senses, 4DX will be similarly successful in Turkey, and we are proud to be working with Mars Cinema Group to continue our international expansion.”

Since its inception in 2001, Mars Cinema Group has been a pioneer in the exhibition business in Turkey with its world class, innovative and modern multiplex cinemas. As an early adopter of technological innovation, Mars aims to uplift the filmgoingexperience to the highest possible level. This ambition led Mars to become the first cinema chain in Turkey to complete the transformation to digital projection and audio.

“We are delighted to be launching Turkey’s first 4DX cinema at Marmara Forum in Istanbul,” said Mars Cinema Group CEO Kurt Rieder. “As leader in the motion-activated cinema experience space, 4DX has the support of all major film studios which will ensure the best mix of content for our customers. Marmara Forum is Mars’ largest cinema complex in one of the best shopping malls in Turkey – 4DX could not be debuting in a better venue.”

The Cinemaximum cinema complex is located in Marmara Forum Shopping Mall, drawing customers from a dense catchment area with a varied and prestigious tenant mix, well-designed infrastructure, easy access and young customer profile. As market leader, Mars also operates 74 cinemas and 658 screens in 28 cities in Turkey.

As of June 2015, 4DX reaches 182 auditoriums in 34 countries, with a goal to reach 300 auditoriums by the first half of 2016. To that end, the company is scheduled to meet additional potential European exhibitors at CineEurope 2015 in Barcelona from June 22 to 25, and to also be presenting ‘4DX & ScreenX, path to the future of cinema’ at the ICTA seminar, also in Barcelona, on June 21-22, prior to the trade show. This is the first time that the company introduces 4DX and ScreenX together atCineEurope.

4DX and ScreenX will operate a booth to have business meetings with their existing and potential partners. Those who are interested in these innovative movie formats can find the sales representatives at Booth #127, CCIB.

About CJ 4DPLEX: CJ 4DPLEX is the world’s first 4D cinema company, headquartered in Seoul with international offices in Los Angeles and Beijing. The company created 4DX, the first and leading 4D cinema technology for feature films, providing moviegoers with an immersive, multi-sensory cinematic experience, allowing the audience to connect with movies through motion, vibration, water, wind, snow, lightning, scents, and other special effects that enhance the visuals on-screen. CJ 4DPLEX brings 4DX auditoriums to exhibition partners along with 4DX codes for both major Hollywood blockbusters and local titles, as well as content ranging from concerts to commercials. Each 4DX auditorium incorporates motion-based seating synchronized with more than 20 different effects and optimized by a team of skilled editors, maximizing the feeling of immersion within the movie, beyond the limits of audio and video. Since 2009, more than 500 Hollywood titles have been screened in 4DX. To date, more than 59,000 4DX seats operate in 492 auditoriums spanning 57 countries. CJ 4DPLEX Directory page About Mars Entertainment Group: Headquartered in Istanbul, Mars Cinema Group is the leading cinema circuit in Turkey with 85 locations, and 751 screens operating under the Cinemaximum brand in 32 cities. The cinemas are well known for their state-of-the-art technology and have adopted a large number of leading-edge solutions for immersive cinema entertainment including the powerful sound technologies of Dolby Atmos. The company also owns the cinema advertising company Mars Media and the film distribution company Mars Dağıtım. Mars Entertainment Group Directory page

Source:

Mars Entertainment Group (Istanbul)

CJ 4DPLEX (Seoul)

Events:

CineEurope 2015 (CCIB, Barcelona, Spain)

Countries:

Turkey

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More CJ 4DPLEX News:

Apr 24, 2018 CJ 4DPLEX and B&B Theatres Strike Deal to Open Four ScreenX Theatres by 2019

Apr 23, 2018 CJ 4DPLEX and Cineworld Group plc Partner to Bring 145 4DX Locations Across U.S. and Europe

Apr 12, 2018 “4DX with ScreenX” Wins Big and Takes Home Silver at the Edison Awards in NYC

Apr 3, 2018 Industry-Leading Cinema Technology 4DX Hits Record-Setting 500 Screen Milestone

Mar 21, 2018 “4DX with ScreenX” to Make Worldwide Debut at CinemaCon 2018, Opening a New Chapter in Cinematic Innovation

Feb 15, 2018 “4DX with ScreenX” Announced as Edison Award Finalist

Feb 12, 2018 “Black Panther” to Become First Marvel Studios Film to be Released in the ScreenX Format

Jan 10, 2018 Following Strong Box Office Results Coast-to-Coast, CJ 4DPLEX and Regal Expand 4DX U.S. Roll-Out Plan with Washington, D.C. as Newest Opening

Jan 4, 2018 4DX Closes Out 2017 Reaching $230 Million at the Box Office and 19 Million in Admissions

Jan 3, 2018 CJ 4DPLEX and Cinépolis Reveal Seven Locations of Next 4DX Theatres to Open in 2018

More Mars Entertainment Group News:

Jan 23, 2017 Mars Cinema opt Again for Sony 4K Digital Cinema

Jun 29, 2016 D-Box and ECCO Cine Supply and Service Gmbh Move Turkey as Mars Cinema Group Integrates the Innovative High-Fidelity Motion System

Nov 16, 2015 Mars Cinema Group Chooses Sony 4K Digital Cinema Providing Unmatched Image Quality to A Greater Number of Movie Goers

Jun 24, 2013 Mars Entertainment Group Selects Christie for Cinemaximum

Mar 18, 2013 IMAX® and Mars Entertainment Group Sign Agreement to Open Three Theatres In Turkey