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Sony Digital Cinema 4K gives audiences an entertainment experience they’ll never forget in 2D or 3D. There’s a complete family of Sony 4K projection systems to suit every cinema operator, from small boutique screens to the largest multiplex. All our easy-to-use projectors deliver 4K resolution images that viewers love, bursting with rich colour and industry-leading 8000:1 average contrast ratio. Sony’s SRX-R500 series of projectors are also HDR-ready, meeting brightness and contrast requirements for screening the latest 4K movies mastered for High Dynamic Range presentation. Spectacular 4K images are matched by impressively low running costs. The long-lasting HPM multi-lamp array in all our SRX-R500 Series projectors is more energy efficient than traditional Xenon lamps, reducing routine maintenance and cutting the risk of revenue-threatening dark screens. A compelling choice for the big screens, our Premium Large Format (PLF) projection solution outshines costly first generation laser systems, with unrivalled 4K picture quality at light levels up to 60,000 lumens.

 



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Basingstoke, U.K.—Nov 16, 2015

Mars Cinema Group Chooses Sony 4K Digital Cinema Providing Unmatched Image Quality to A Greater Number of Movie Goers

Turkey’s largest cinema operator, Mars Cinema Group, has chosen to purchase a total of 82 digital cinema projectors from Sony
One of Turkey’s most prestigious cinema chains, Mars Cinema Group, has chosen to purchase a total of 82 Sony Digital Cinema 4K projectors to provide state of the art digital 4K to its customers in their upcoming new cinema builds over the next year. Mars Cinema Group will be equipped with an array of Sony’s 4K digital projector and 3D systems in the coming months.
 
Mars Cinema Group provides services with Cinemaximum cinemas in Turkey. Its theatres are already 100% digital and the operator combines crystal clear 3D picture quality with all the advantages 3D brings to the movies, ensuring its visitors have a realistic, unrivalled cinematic experience. Mars Cinema Group also holds a box office market share of 50% in the rapidly expanding Turkish cinema industry.
 
The decision to press forward with Sony Digital Cinema 4K for their new cinema builds ensures Mars customers will continue to experience the very best in picture quality, enjoying crystal clear content. Movies projected in Sony 4K are bursting with life-like detail and rich vivid colours. 4K has come of age and is the choice of audiences and the industry alike with more and more movies being shot in 4K and mastered as a 4K DCP.
 
Sony will supply 45 digital cinema 3D systems as well as providing 41 SRX-R510P projectors, giving audiences the immersive thrill of Sony 4K in smaller auditoriums. 29 SRX-R515P projectors will be supplied for the mid-sized auditoriums and 8 of Sony’s new DCI certified dual projection system the SRX-R515DS will be for Mars Cinema’s large premium screens. Utilising an industry leading 8,000:1 contrast ratio with the performance of the SRX-R515 projector head, the SRX-R515DS assures best-possible image quality with the lowest operating costs and easy set up thanks to the unique high pressure mercury lamp arrays in both projectors for premium large format (PLF) screens. It combines two Sony SRX-R515 projectors, delivering reference light levels for 2D presentation on screens up to 19.5m for 14ft-L on white screen with 1.8 gain, or 3D on screens as large as 23m for 4.5ft-L on silver screen with 2.4 gain (installation dependent). On smaller screens, the system delivers a lot of headroom in light output for those exhibitors who would like to project 3D images already going beyond today’s light level standards.
 
From Ankara to Van, Mardin to Izmir, a total of 10 new cinemas belonging to Mars Cinema Group will be installing Sony Digital Cinema 4K. The systems will be set up by Omega Cinema Systems, Sony’s digital cinema distributor and a trusted expert in complete Digital Cinema Solutions around Turkey and neighboring countries. Mars Cinema Group will also receive maintenance and support from Omega Cinema Systems for the next 5 years. This gives the cinema operator the peace of mind and freedom to focus on their customers, providing a comprehensive and flexible approach allowing operators to build a sustainable business on their own terms. Sony 4K digital cinema projector systems offer movie-goers the highest quality, most immersive and entertaining viewing experience possible. 
 
Sony Digital Cinema 4K Business Development Manager Tim Potter welcomed the partnership, stating, “In a time where movie goers are demanding the best visual experience, we are seeing a greater demand for improved image quality in cinema. From large cinema chains to smaller independent theaters, Sony is already offering movie-goers superior viewing experience with Sony 4K Digital Cinema projectors in over 18,000 cinemas. We are very happy that with this partnership with Mars Cinema Group we will be able to offer even more people 4K and Sony Digital Cinema 3D quality in cinemas across Turkey.”
 
“We are continuing our efforts to offer the best cinema experience in all corners of Turkey. As we continue to grow, our need for new projectors has also grown.” said Kurt Rieder, CEO of Mars Cinema Group. “We carefully compared 4K offerings from all manufacturers and Sony’s projectors distinguish themselves by being the best image quality available on the market today. Sony Digital Cinema 4K lets us give our guests the picture quality they deserve. This combined with a low total cost of ownership made the deal really attractive to us and our guests”. 


Sony Digital Cinema Contacts:
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Logo: Sony Digital Cinema
About Sony Digital Cinema:
Sony Digital Cinema combines a full range of Sony technologies, alternative content offerings, training and service to provide a broad range of solutions for exhibitors. The world’s leading manufacturer of commercially available 4K resolution digital cinema projection systems, the group also offers Sony’s TMS (theatre management system); digital signage hardware, software and content development; security systems and Network Operations Centre (NOC) services for the exhibition community. 
Sony Digital Cinema Directory page Sony Digital Cinema Web Site
About Mars Entertainment Group: Headquartered in Istanbul, Mars Cinema Group is the leading cinema circuit in Turkey with 85 locations, and 751 screens operating under the Cinemaximum brand in 32 cities.  The cinemas are well known for their state-of-the-art technology and have adopted a large number of leading-edge solutions for immersive cinema entertainment including the powerful sound technologies of Dolby Atmos. The company also owns the cinema advertising company Mars Media and the film distribution company Mars Dağıtım. Mars Entertainment Group Directory page

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More Sony Digital Cinema News:
Apr 2, 2019 UA Galaxy Cinemas Redefines Movie Magic
Sony Digital Cinema Logo
UA Galaxy Cinemas, Macau’s largest 3D film complex since its opening in 2011 strives to constantly redefine the cinematic experience. The 1,000-seat complex features 10 superbly-appointed theatres with four balcony boxes and five premium Director’s Clubs with comfortable reclining sofa seats, free-flow refreshments and a food delivery service to bring consumers’ movie-going experience to the next level!

Mar 27, 2019 Sony Launches the First Sony Digital Cinema, Demonstrating its Commitment to Enhancing Premium Theatrical Experiences
Sony Digital Cinema Logo
During CinemaCon 2019, Sony will offer attendees the opportunity to see movies in a new light.  Joining forces with Galaxy Theatres, a state-of-the-art movie theater company, Sony is bringing the world’s first premium large-format (PLF) Sony Digital Cinema auditorium to their Las Vegas Boulevard Mall location.

Feb 13, 2019 Sony Announces the World Wide Launch of Sony Digital Cinema Premium Large-format Auditorium at Galaxy Theatres’ Las Vegas Location
Sony Digital Cinema Logo
Sony Electronics Inc. is introducing Sony Digital Cinema™, the company’s experiential premium large-format (PLF) movie theater auditorium.  Working in conjunction with state-of-the-art movie theater company, Galaxy Theatres, the world’s first location will debut at their Las Vegas Boulevard Mall venue, which is planned to open in spring 2019.

Feb 12, 2019 Sony VENICE used to capture latest Keira Knightley feature, ‘Official Secrets’
Sony Digital Cinema Logo
Sony’s next-generation motion picture camera system, VENICE ,has been used for principal photography on a new political thriller ‘Official Secrets’, directed by Gavin Hood, and produced by Ged Doherty, Elizabeth Fowler, and Melissa Zuo.

Jan 29, 2019 Partnership between Sony and GDC Raises Bar with 4K HDR Laser Projector
GDC Technology Limited Logo
Sony Digital Cinema Logo
Professional Solutions China of Sony (China) Ltd.(“Sony”) and GDC Technology Limited (“GDC”) today announced Sony’s SRX-R608-DS dual 4K laser projection system integrated with GDC’s next-generation SR-1100 integrated media block (IMB) completed the full range of tests necessary to receive compliance from Digital Cinema Initiative (DCI).

Jun 11, 2018 Sony Defines Next Generation of Cinema at CineEurope 2018
Sony Digital Cinema Logo
At CineEurope 2018, Sony Digital Cinema 4K returns to dazzle audiences with cinematic demonstrations of its 4K laser solutions that represent the next-generation in movie presentation.

Jun 1, 2018 James Cameron’s Lightstorm Entertainment to Shoot Avatar Sequels on Sony’s Venice Camera
Sony Digital Cinema Logo
James Cameron’s Lightstorm Entertainment will use Sony’s new VENICE motion picture camera system for principal photography on the upcoming “Avatar” SEQUELS.

Jun 1, 2018 Sony Adding Powerful New Features and Capabilities to the VENICE Full-Frame Motion Picture Camera System
Sony Digital Cinema Logo
Sony is announcing new updates and developments for its VENICE CineAlta motion picture camera system including version 2 firmware, which has been advanced and will now be available in the beginning of July 2018.

Apr 25, 2018 Star Cinema Grill Finds a True Difference-maker in Sony 4K Laser Projectors
Sony Digital Cinema Logo
“We wanted to be first to market in Houston with laser projectors,” said Jason Ostrow, Vice President of Star Cinema Grill.  With the installation of 30 Sony 4K laser digital cinema projectors over three locations, starting with College Station, Texas, Star Cinema Grill is accomplishing their goal.

Mar 27, 2018 Bob Raposo Joins Sony Electronics as Head of Theater Business
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Bob Raposo has joined Sony Electronics’ Professional Solutions Americas group as head of its Theater business. The exhibition industry veteran will focus on expanding Sony’s relationships with exhibitors and delivering a new experience for movie-goers through Crystal LED direct view technology as well as its HDR Ready 4K laser projector.
More Mars Entertainment Group News:
Jan 23, 2017 Mars Cinema opt Again for Sony 4K Digital Cinema
Sony Digital Cinema Logo
Mars Cinema Group, one of the most prestigious cinema chains in Turkey, has signed a new partnership with Sony 4K Digital Cinema. Under this new partnership, 69 screens in 8 new cinemas across Turkey will be equipped with Sony's most advanced 4K Digital Cinema technology.

Jun 29, 2016 D-Box and ECCO Cine Supply and Service Gmbh Move Turkey as Mars Cinema Group Integrates the Innovative High-Fidelity Motion System

Jun 23, 2015 4DX Expanding into Turkey Upon Signing New Agreement with Mars Cinema Group
Jun 24, 2013 Mars Entertainment Group Selects Christie for Cinemaximum
Christie Logo
Christie®, a global leader in cinema projection, has today announced a deal with Mars Entertainment Group (MARS®) that will see Christie’s digital cinema projection systems being deployed in MARS’ “Cinemaximum” cinemas across Turkey. 
  

Mar 18, 2013 IMAX® and Mars Entertainment Group Sign Agreement to Open Three Theatres In Turkey
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