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Sony Digital Cinema 4K gives audiences an entertainment experience they’ll never forget in 2D or 3D. There’s a complete family of Sony 4K projection systems to suit every cinema operator, from small boutique screens to the largest multiplex. All our easy-to-use projectors deliver 4K resolution images that viewers love, bursting with rich colour and industry-leading 8000:1 average contrast ratio. Sony’s SRX-R500 series of projectors are also HDR-ready, meeting brightness and contrast requirements for screening the latest 4K movies mastered for High Dynamic Range presentation. Spectacular 4K images are matched by impressively low running costs. The long-lasting HPM multi-lamp array in all our SRX-R500 Series projectors is more energy efficient than traditional Xenon lamps, reducing routine maintenance and cutting the risk of revenue-threatening dark screens. A compelling choice for the big screens, our Premium Large Format (PLF) projection solution outshines costly first generation laser systems, with unrivalled 4K picture quality at light levels up to 60,000 lumens.

 



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Basingstoke—Jan 23, 2017

Mars Cinema opt Again for Sony 4K Digital Cinema

Mars Cinema Group install Sony 4K Digital Cinema technology in 69 screens of its 8 new cinemas in Turkey, once again offering superior image quality, outstanding contrast ratio, combined with reliability, ease of use and favorable ownership costs.

Mars Cinema Group, one of the most prestigious cinema chains in Turkey, has signed a new partnership with Sony 4K Digital Cinema. Under this new partnership, 69 screens in 8 new cinemas across Turkey will be equipped with Sony's most advanced 4K Digital Cinema technology. The project will be completed within a 12 month period, beginning first with Çorum AHL Park in January, followed by Vadi Istanbul and Emaar Square to be opened in March 2017. Only last year, South Korea’s largest operator of multi-screen theatres, CJ-CGV, acquired Mars Cinema, adding Turkey’s biggest cinema chain to its global network.

The Solution from Sony
The solutions offered from Sony 4K Digital Cinema under the partnership differ from competitors. Sony's exclusive SXRD™ screen panel technology only delivers impressive and realistic Ultra HD 4K images with vivid colors and excellent contrast. Sony Digital Cinema 4K projection delivers superior images with an industry leading contract ratio of 8000:1. As more and more content is shot in 4K, the quality presented on screen is that expected of movie director and consumers alike.
 
The SRX-R510DS and SRX-R515DS dual projection solutions both offer highly favorable ownership costs compared with conventional Xenon-based projectors. Instead of the usual Xenon light source, Sony projectors use a series of six High Pressure Mercury (HPM) lamps. Thus, in the case of any lamp crash, the images stay unaffected on screen. Lamps are easy to change and cost effective making Sony 4K a highly reliable solution. In addition, unlike other offerings, Sony's 3D technology uses a method that does not distract, offering uniquely smooth, easy-on-the eye images, with continuous projection of separate left/right eye images.
 
Opting for Sony 4K again
The new partnership follows a successful first purchase from Mars Cinema Group announced back in November 2015, which included a total of 82 Sony Digital Cinema 4K projectors and 3D systems by the cinema chain. From Ankara to Van Mardin to Izmir, Modern East in Istanbul was the first of a total of 10 new cinemas belonging to Mars Cinema Group which successfully installed Sony Digital Cinema 4K to provide state of the art digital 4K projection to its customers under this first agreement.
 
Now, under this new partnership, from March 2017, Sony 4K Digital Cinema technology will be available in the mega cinema complex in Emaar Square, in 15 screens with 2,400 capacity, it will serve as the biggest shopping and living Centre in Turkey, on the Asian side of Istanbul offering an unparalleled entertainment experience.
 
In these screens, a SRX-R515DS, dual projection system will be installed that delivers 30,000 lumen brightness levels – ideal for presentation in 3D or 2D on Premium Large Format (PLF) screens. Its efficient, low-maintenance High Pressure Mercury (HPM) multi-lamp array gives highly affordable running costs, compared with Xenon-based projection lamps, making this a highly attractive choice. In addition, two SRX-R510DS projectors will be equipped in the multiplex also offering peerless 4K picture quality and industry-leading 8000:1 contrast ratio. The SRX-R515DS, SRX-R510DS, SRX-R510PSRX-R515P and 3D projector systemswill all be used within the project, which will include the Mars Cinema Group’s 8 new cinema sites across Turkey.
 
The project management, supply, installation and all ongoing procedures are maintained by CinemaNext TR.CinemaNextTR is an official dealer of Sony Digital Cinema 4K Projection Systems in Turkey. CinemaNextTR will be providing maintenance and technical support to Mars Cinema Group under terms of the agreement.
Referring to the new partnership between Mars Cinema Group and Sony, Hakan Askar, Digital Systems Manager of Mars Cinema Group, stated, “Mars Cinema group is dedicated to providing the best cinema experience to movie goers in Turkey…we’re delighted following a successful first partnership with Sony 4K Digital Cinema that we’ll now be able to offer to more of our customers incredible life-like detail, rich vivid colours as well as crystal clear 3D picture quality- we look forward to the next 12 months as the installations get underway”.
 
Sony Digital Cinema 4K Regional Sales Manager Tim Potter ended, “We’re so pleased that Mars Cinema Group have yet again chosen Sony as a trusted business partner. We know Mars customers will continue to be ‘wowed’ as they experience the very best in picture quality”.
 


Sony Digital Cinema Contacts:
Contact Sony

Logo: Sony Digital Cinema
About Sony Digital Cinema:
Sony Digital Cinema combines a full range of Sony technologies, alternative content offerings, training and service to provide a broad range of solutions for exhibitors. The world’s leading manufacturer of commercially available 4K resolution digital cinema projection systems, the group also offers Sony’s TMS (theatre management system); digital signage hardware, software and content development; security systems and Network Operations Centre (NOC) services for the exhibition community. 
Sony Digital Cinema Directory page Sony Digital Cinema Web Site
About Mars Entertainment Group: Headquartered in Istanbul, Mars Cinema Group is the leading cinema circuit in Turkey with 85 locations, and 751 screens operating under the Cinemaximum brand in 32 cities.  The cinemas are well known for their state-of-the-art technology and have adopted a large number of leading-edge solutions for immersive cinema entertainment including the powerful sound technologies of Dolby Atmos. The company also owns the cinema advertising company Mars Media and the film distribution company Mars Dağıtım. Mars Entertainment Group Directory page

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More Sony Digital Cinema News:
Apr 2, 2019 UA Galaxy Cinemas Redefines Movie Magic
Sony Digital Cinema Logo
UA Galaxy Cinemas, Macau’s largest 3D film complex since its opening in 2011 strives to constantly redefine the cinematic experience. The 1,000-seat complex features 10 superbly-appointed theatres with four balcony boxes and five premium Director’s Clubs with comfortable reclining sofa seats, free-flow refreshments and a food delivery service to bring consumers’ movie-going experience to the next level!

Mar 27, 2019 Sony Launches the First Sony Digital Cinema, Demonstrating its Commitment to Enhancing Premium Theatrical Experiences
Sony Digital Cinema Logo
During CinemaCon 2019, Sony will offer attendees the opportunity to see movies in a new light.  Joining forces with Galaxy Theatres, a state-of-the-art movie theater company, Sony is bringing the world’s first premium large-format (PLF) Sony Digital Cinema auditorium to their Las Vegas Boulevard Mall location.

Feb 13, 2019 Sony Announces the World Wide Launch of Sony Digital Cinema Premium Large-format Auditorium at Galaxy Theatres’ Las Vegas Location
Sony Digital Cinema Logo
Sony Electronics Inc. is introducing Sony Digital Cinema™, the company’s experiential premium large-format (PLF) movie theater auditorium.  Working in conjunction with state-of-the-art movie theater company, Galaxy Theatres, the world’s first location will debut at their Las Vegas Boulevard Mall venue, which is planned to open in spring 2019.

Feb 12, 2019 Sony VENICE used to capture latest Keira Knightley feature, ‘Official Secrets’
Sony Digital Cinema Logo
Sony’s next-generation motion picture camera system, VENICE ,has been used for principal photography on a new political thriller ‘Official Secrets’, directed by Gavin Hood, and produced by Ged Doherty, Elizabeth Fowler, and Melissa Zuo.

Jan 29, 2019 Partnership between Sony and GDC Raises Bar with 4K HDR Laser Projector
GDC Technology Limited Logo
Sony Digital Cinema Logo
Professional Solutions China of Sony (China) Ltd.(“Sony”) and GDC Technology Limited (“GDC”) today announced Sony’s SRX-R608-DS dual 4K laser projection system integrated with GDC’s next-generation SR-1100 integrated media block (IMB) completed the full range of tests necessary to receive compliance from Digital Cinema Initiative (DCI).

Jun 11, 2018 Sony Defines Next Generation of Cinema at CineEurope 2018
Sony Digital Cinema Logo
At CineEurope 2018, Sony Digital Cinema 4K returns to dazzle audiences with cinematic demonstrations of its 4K laser solutions that represent the next-generation in movie presentation.

Jun 1, 2018 James Cameron’s Lightstorm Entertainment to Shoot Avatar Sequels on Sony’s Venice Camera
Sony Digital Cinema Logo
James Cameron’s Lightstorm Entertainment will use Sony’s new VENICE motion picture camera system for principal photography on the upcoming “Avatar” SEQUELS.

Jun 1, 2018 Sony Adding Powerful New Features and Capabilities to the VENICE Full-Frame Motion Picture Camera System
Sony Digital Cinema Logo
Sony is announcing new updates and developments for its VENICE CineAlta motion picture camera system including version 2 firmware, which has been advanced and will now be available in the beginning of July 2018.

Apr 25, 2018 Star Cinema Grill Finds a True Difference-maker in Sony 4K Laser Projectors
Sony Digital Cinema Logo
“We wanted to be first to market in Houston with laser projectors,” said Jason Ostrow, Vice President of Star Cinema Grill.  With the installation of 30 Sony 4K laser digital cinema projectors over three locations, starting with College Station, Texas, Star Cinema Grill is accomplishing their goal.

Mar 27, 2018 Bob Raposo Joins Sony Electronics as Head of Theater Business
Sony Digital Cinema Logo
Bob Raposo has joined Sony Electronics’ Professional Solutions Americas group as head of its Theater business. The exhibition industry veteran will focus on expanding Sony’s relationships with exhibitors and delivering a new experience for movie-goers through Crystal LED direct view technology as well as its HDR Ready 4K laser projector.
More Mars Entertainment Group News:

Jun 29, 2016 D-Box and ECCO Cine Supply and Service Gmbh Move Turkey as Mars Cinema Group Integrates the Innovative High-Fidelity Motion System
Nov 16, 2015 Mars Cinema Group Chooses Sony 4K Digital Cinema Providing Unmatched Image Quality to A Greater Number of Movie Goers
Sony Digital Cinema Logo
One of Turkey’s most prestigious cinema chains, Mars Cinema Group, has chosen to purchase a total of 82 Sony Digital Cinema 4K projectors to provide state of the art digital 4K to its customers in their upcoming new cinema builds over the next year. Mars Cinema Group will be equipped with an array of Sony’s 4K digital projector and 3D systems in the coming months.

Jun 23, 2015 4DX Expanding into Turkey Upon Signing New Agreement with Mars Cinema Group
Jun 24, 2013 Mars Entertainment Group Selects Christie for Cinemaximum
Christie Logo
Christie®, a global leader in cinema projection, has today announced a deal with Mars Entertainment Group (MARS®) that will see Christie’s digital cinema projection systems being deployed in MARS’ “Cinemaximum” cinemas across Turkey. 
  

Mar 18, 2013 IMAX® and Mars Entertainment Group Sign Agreement to Open Three Theatres In Turkey
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