Cinema Technology Oct. 25, 2021
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These days, it’s no longer just about technology, it’s about experiences – WOW experiences. We are a team of cinema and technology experts from around the globe – Barco, ALPD, and CGS – who help you in creating surprising experiences.  We combine innovative cinema technologies with our unique and comprehensive service models to guarantee your peace of mind. So you can focus on new ways to surprise and delight your customers for years to come. Together, we engage to deliver a world-class cinema experience - the one you’ve been waiting for.





SHARP NEC Display Solutions’ Digital Cinema Projector Series offers the most comprehensive digital cinema solution on the market today. These 3D-capable models enable theaters to deliver stunning digital images regardless of screen size, while simplifying theater management and reducing costs. All of SHARP NEC's digital cinema projectors meet DCI specifications for performance and reliability, meeting the requirements of today’s cinema industry. SHARP NEC also offers full digital signage solutions, highlighted by its award-winning 32”-98” LCD displays, multimedia projectors and desktop monitors for lobbies, concessions and concourses.



USHIO manufactures the highest-quality digital cinema projection bulbs available. USHIO xenon short-arc lamps boast a spectrum that is closer to natural sunlight than that of any other artificial light source. In addition to commercializing products for search and spot lights, which demand precise, powerful white beam lamps, USHIO became the first in the world to develop a xenon short-arc lamp exclusively for large scale, theater-use movie projectors.



GDC Technology is a leading manufacturer and provider of cinema equipment and solutions including cinema automation systems, cinema servers, cinema enterprise software, cinema storage, cinema audio solutions, and cinema projectors that meet the highly demanding performance, security and reliability requirements established by motion picture studios.





Strong Cinema, a segment of Ballantyne Strong, Inc., consists of:

Strong Technical Services (STS) that offers a comprehensive suite of cinema-focused services, including installation, maintenance, and technical support, to exhibitors throughout the United States.

Strong/MDI Screen Systems Inc. one of the world's leading cinema screen manufacturers that produces and sells specialty screens, screen support structures, and other film exhibition equipment for customers globally.  





QSC is the global leader in cinema signal processing, power amplifiers, and loudspeakers for all applications within today's modern cinema entertainment center. Our “SystemSynergy” design approach ensures that the entire system, from source to sound, delivers an audio experience as intended by the filmmakers. Beyond cinema audio for the movies, QSC also provides complete audio systems with network control and monitoring for other areas in the cinema entertainment complex, such as lobbies, concession, food service, arcades, and bowling centers.



Christie is a leader in visual solutions for world-class organizations, offering diverse applications for business, entertainment, and industry. A leading innovator in film projection since 1929 and a pioneer in projection systems since 1979, Christie has established a global reputation as a total service provider and the world's single source manufacturer of a variety of display technologies and solutions. Christie offers comprehensive solutions for cinema, large audience venues, control rooms, business presentations, training facilities, 3D and Virtual Reality, simulation and education as well as industrial and government environments.



Dolby Laboratories has been a leader in developing many groundbreaking technologies and advancing the science of sight and sound for more than 50 years. Based in San Francisco with offices around the world, Dolby, through industry-leading research and engineering innovation, is expanding creative possibilities and enhancing collaborative relationships spanning musicians, filmmakers, and other artists as well as with businesses and consumers globally. Along with its partners, Dolby creates and delivers incredibly vivid experiences transforming entertainment and communications at the cinema, at home, on the go in mobile devices, and at work. Dolby Laboratories develops and delivers products and technologies that make entertainment experiences more realistic and immersive. By giving everyone the power to see, hear and feel the spectacular, Dolby is ideally positioned to transform the future of audio, voice, and imaging experiences worldwide.



DTS:X transports you into a new dimension of sound immersion by delivering truly captivating entertainment experiences. Be prepared -- this improved lifelike immersion and heightened realism makes horror movies scarier, comedies more laugh-out-loud, and car chase scenes even more intense. Movies are being shown with DTS:X sound at an ever-growing number of theaters in the U.S., China and Europe.



Industry Partners



The Union Internationale des Cinémas/International Union of Cinemas (UNIC) represents the interests of cinema trade associations and cinema operators covering 37 countries in Europe and neighboring regions.​ ​





The Inter-Society for the Enhancement of Cinema Presentation, Inc. promotes interactive dialogue and information exchange between cinema-related entities with the goal of resolving issues affecting the overall cinema presentation. Founded in 1978 by Eastman Kodak VP Ken Mason, membership is composed of its four charter trade organizations - International Cinema Technology Association (ICTA), the Motion Picture Association of America (MPAA), the National Association of Theatre Owners (NATO), and the Society of Motion Picture and Television Engineers (SMPTE) - along with over 40 member companies, made up of trade organizations, motion picture studios, exhibition companies, manufacturers, technical consultants, and other industry stakeholders.
 




The EDCF is a not-for-profit voluntary organisation that aims to act as a "Forum" to discuss key issues surrounding Digital Cinema in Europe. The purpose of EDCF is to provide a basis of common understanding across all European territories of the business and technical matters of digital cinema. 



The International Cinema Technology Association is a global network of professionals in the motion picture industry. Members of the ICTA are those companies that manufacture, service and create the equipment that goes into movie theatres. Our members are on the cutting edge of new technologies and have been the driving force in digital, 3D, immersive sound systems, high frame rates and lasers. The ICTA promotes technological advancements in the motion picture industry through educational seminars and programs. The ICTA logo stands for excellence and professionalism and when on a member’s letterhead signifies that the company is reliable, competent and committed.



For more than a century, the people of SMPTE (pronounced “simp-tee”) have sorted out the details of many significant advances in media and entertainment technology, from the introduction of “talkies” and color television to HD and UHD (4K, 8K) TV. Since its founding in 1916, SMPTE has received an Oscar® and multiple Emmy® Awards for its work in advancing moving-imagery engineering across the industry. 

Shows & Events



CinemaCon 2022 has been scheduled for April 25 - 28, 2022 at Caesars Palace in Las Vegas.  Check the links below for the latest information. 




CineEurope 2021, has been re-scheduled for October 4-7 in Barcelona.  CineEurope promises to bring you another year with the very best in exclusive studio screenings and product presentations, cinematic technologies and innovations and educational seminars to keep your business on top of industry trends.



-- cancelled --  CineAsia 2021 has been scheduled for Dec 6-9th 2021 in Bangkok.  Check links for the latest  information. 



ShowEast 2021 -- cancelled --,  scheduled to be held in Miami from Nov 8-11, 2021 at Loews Miami Beach, features a range of exclusive product presentations and screenings from both Independent and Major Hollywood studios to help you make important programming decisions for the 4th quarter box office.  Powerhouse seminars offer valuable insight from top executives on the latest industry trends and concerns; while our EXPO experience offers delegates a glance at the latest and best technologies, entertainment, services, comforts, and conveniences to make their theatres must-attend destinations.  ShowEast’s International program draws a large contingency of Latin and South American delegates – more than any other convention of its kind. A one and a half day program dedicated to the latest content and concerns and within this rising region.


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Basingstoke—Jan 23, 2017

Mars Cinema opt Again for Sony 4K Digital Cinema

Mars Cinema Group install Sony 4K Digital Cinema technology in 69 screens of its 8 new cinemas in Turkey, once again offering superior image quality, outstanding contrast ratio, combined with reliability, ease of use and favorable ownership costs.

Mars Cinema Group, one of the most prestigious cinema chains in Turkey, has signed a new partnership with Sony 4K Digital Cinema. Under this new partnership, 69 screens in 8 new cinemas across Turkey will be equipped with Sony's most advanced 4K Digital Cinema technology. The project will be completed within a 12 month period, beginning first with Çorum AHL Park in January, followed by Vadi Istanbul and Emaar Square to be opened in March 2017. Only last year, South Korea’s largest operator of multi-screen theatres, CJ-CGV, acquired Mars Cinema, adding Turkey’s biggest cinema chain to its global network.

The Solution from Sony
The solutions offered from Sony 4K Digital Cinema under the partnership differ from competitors. Sony's exclusive SXRD™ screen panel technology only delivers impressive and realistic Ultra HD 4K images with vivid colors and excellent contrast. Sony Digital Cinema 4K projection delivers superior images with an industry leading contract ratio of 8000:1. As more and more content is shot in 4K, the quality presented on screen is that expected of movie director and consumers alike.
 
The SRX-R510DS and SRX-R515DS dual projection solutions both offer highly favorable ownership costs compared with conventional Xenon-based projectors. Instead of the usual Xenon light source, Sony projectors use a series of six High Pressure Mercury (HPM) lamps. Thus, in the case of any lamp crash, the images stay unaffected on screen. Lamps are easy to change and cost effective making Sony 4K a highly reliable solution. In addition, unlike other offerings, Sony's 3D technology uses a method that does not distract, offering uniquely smooth, easy-on-the eye images, with continuous projection of separate left/right eye images.
 
Opting for Sony 4K again
The new partnership follows a successful first purchase from Mars Cinema Group announced back in November 2015, which included a total of 82 Sony Digital Cinema 4K projectors and 3D systems by the cinema chain. From Ankara to Van Mardin to Izmir, Modern East in Istanbul was the first of a total of 10 new cinemas belonging to Mars Cinema Group which successfully installed Sony Digital Cinema 4K to provide state of the art digital 4K projection to its customers under this first agreement.
 
Now, under this new partnership, from March 2017, Sony 4K Digital Cinema technology will be available in the mega cinema complex in Emaar Square, in 15 screens with 2,400 capacity, it will serve as the biggest shopping and living Centre in Turkey, on the Asian side of Istanbul offering an unparalleled entertainment experience.
 
In these screens, a SRX-R515DS, dual projection system will be installed that delivers 30,000 lumen brightness levels – ideal for presentation in 3D or 2D on Premium Large Format (PLF) screens. Its efficient, low-maintenance High Pressure Mercury (HPM) multi-lamp array gives highly affordable running costs, compared with Xenon-based projection lamps, making this a highly attractive choice. In addition, two SRX-R510DS projectors will be equipped in the multiplex also offering peerless 4K picture quality and industry-leading 8000:1 contrast ratio. The SRX-R515DS, SRX-R510DS, SRX-R510PSRX-R515P and 3D projector systemswill all be used within the project, which will include the Mars Cinema Group’s 8 new cinema sites across Turkey.
 
The project management, supply, installation and all ongoing procedures are maintained by CinemaNext TR.CinemaNextTR is an official dealer of Sony Digital Cinema 4K Projection Systems in Turkey. CinemaNextTR will be providing maintenance and technical support to Mars Cinema Group under terms of the agreement.
Referring to the new partnership between Mars Cinema Group and Sony, Hakan Askar, Digital Systems Manager of Mars Cinema Group, stated, “Mars Cinema group is dedicated to providing the best cinema experience to movie goers in Turkey…we’re delighted following a successful first partnership with Sony 4K Digital Cinema that we’ll now be able to offer to more of our customers incredible life-like detail, rich vivid colours as well as crystal clear 3D picture quality- we look forward to the next 12 months as the installations get underway”.
 
Sony Digital Cinema 4K Regional Sales Manager Tim Potter ended, “We’re so pleased that Mars Cinema Group have yet again chosen Sony as a trusted business partner. We know Mars customers will continue to be ‘wowed’ as they experience the very best in picture quality”.
 


About Sony Digital Cinema:
Sony Digital Cinema combines a full range of Sony technologies, alternative content offerings, training and service to provide a broad range of solutions for exhibitors. The world’s leading manufacturer of commercially available 4K resolution digital cinema projection systems, the group also offers Sony’s TMS (theatre management system); digital signage hardware, software and content development; security systems and Network Operations Centre (NOC) services for the exhibition community. 
Sony Digital Cinema Directory page
About Mars Entertainment Group: Headquartered in Istanbul, Mars Cinema Group is the leading cinema circuit in Turkey with 85 locations, and 751 screens operating under the Cinemaximum brand in 32 cities.  The cinemas are well known for their state-of-the-art technology and have adopted a large number of leading-edge solutions for immersive cinema entertainment including the powerful sound technologies of Dolby Atmos. The company also owns the cinema advertising company Mars Media and the film distribution company Mars Dağıtım. Mars Entertainment Group Directory page

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More Mars Entertainment Group News:

Jun 29, 2016 D-Box and ECCO Cine Supply and Service Gmbh Move Turkey as Mars Cinema Group Integrates the Innovative High-Fidelity Motion System
Nov 16, 2015 Mars Cinema Group Chooses Sony 4K Digital Cinema Providing Unmatched Image Quality to A Greater Number of Movie Goers
Jun 23, 2015 4DX Expanding into Turkey Upon Signing New Agreement with Mars Cinema Group
Jun 24, 2013 Mars Entertainment Group Selects Christie for Cinemaximum
Christie Logo
Christie®, a global leader in cinema projection, has today announced a deal with Mars Entertainment Group (MARS®) that will see Christie’s digital cinema projection systems being deployed in MARS’ “Cinemaximum” cinemas across Turkey. 
  

Mar 18, 2013 IMAX® and Mars Entertainment Group Sign Agreement to Open Three Theatres In Turkey
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