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Sony Digital Cinema 4K gives audiences an entertainment experience they’ll never forget in 2D or 3D. There’s a complete family of Sony 4K projection systems to suit every cinema operator, from small boutique screens to the largest multiplex. All our easy-to-use projectors deliver 4K resolution images that viewers love, bursting with rich colour and industry-leading 8000:1 average contrast ratio. Sony’s SRX-R500 series of projectors are also HDR-ready, meeting brightness and contrast requirements for screening the latest 4K movies mastered for High Dynamic Range presentation. Spectacular 4K images are matched by impressively low running costs. The long-lasting HPM multi-lamp array in all our SRX-R500 Series projectors is more energy efficient than traditional Xenon lamps, reducing routine maintenance and cutting the risk of revenue-threatening dark screens. A compelling choice for the big screens, our Premium Large Format (PLF) projection solution outshines costly first generation laser systems, with unrivalled 4K picture quality at light levels up to 60,000 lumens.

 



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PARK RIDGE, N.J.—Nov 16, 2005

Technicolor to Include Sony 4K SXRD Projection System in Its Upcoming Digital Cinema Beta Test

Furthering the industry appreciation of 4K resolution as the ultimate in digital projection technology, Technicolor, part of the Services division of Thomson, SA, is including Sony's SXRD™ (Silicon X-tal Reflective Display) 4K digital projection system in its digital cinema beta test in early 2006.

The Sony projectors (models SRX-R110 and SRX-R105), which began shipping last month, are the first commercially available devices utilizing 4K technology. The Sony digital cinema projection system is DCI-compliant, and delivers a 4096 x 2160 pixel resolution to produce four times the pixel count of current high-definition televisions.

Technicolor's inclusion of the Sony 4K digital cinema projection system as part of its digital cinema deployment underscores the importance of offering theater owners and patrons a range of high-quality digital entertainment options.

"The goal of digital cinema is to offer an entertainment experience that can't be had at home, even with the best of home theater systems," said Joe Berchtold, president of Technicolor Electronic Distribution Services. "Sony's 4K SXRD projector is a device that can deliver on this promise, and will provide theatergoers a more satisfying and dynamic cinema experience. That's why we're including the Sony projector in our beta test next year and eventually expect to deploy a meaningful number of them in the marketplace."

Sony plans to begin producing 100 SXRD projectors per month by January. In addition to theater operators, customers include post production facilities, movie studios and rental houses. Non-cinema applications are likely to be in lecture halls and auditoriums, as well as in simulation and command-and- control situations where multiple, simultaneous views may be required for monitoring and surveillance.

"Delivering a more satisfying theater experience for patrons requires the active participation of manufacturers, studios, exhibitors and solutions providers like Technicolor," said John Scarcella, president of Sony Electronics' Broadcast and Business Solutions Company. "Only by working together can we provide a form of entertainment that consumers can't get at home, and this support from Technicolor is the perfect example of the industry cooperation necessary for digital cinema to succeed."


Logo: Sony Digital Cinema
About Sony Digital Cinema:
Sony Digital Cinema combines a full range of Sony technologies, alternative content offerings, training and service to provide a broad range of solutions for exhibitors. The world’s leading manufacturer of commercially available 4K resolution digital cinema projection systems, the group also offers Sony’s TMS (theatre management system); digital signage hardware, software and content development; security systems and Network Operations Centre (NOC) services for the exhibition community. 
Sony Digital Cinema Directory page Sony Digital Cinema Web Site

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