Cinema Technology May. 25, 2022
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welcome to wow

These days, it’s no longer just about technology, it’s about experiences – WOW experiences. We are a team of cinema and technology experts from around the globe – Barco, ALPD, and CGS – who help you in creating surprising experiences.  We combine innovative cinema technologies with our unique and comprehensive service models to guarantee your peace of mind. So you can focus on new ways to surprise and delight your customers for years to come. Together, we engage to deliver a world-class cinema experience - the one you’ve been waiting for.


Strong Cinema, a segment of Ballantyne Strong, Inc., consists of:

Strong Technical Services (STS) that offers a comprehensive suite of cinema-focused services, including installation, maintenance, and technical support, to exhibitors throughout the United States.

Strong/MDI Screen Systems Inc. one of the world's leading cinema screen manufacturers that produces and sells specialty screens, screen support structures, and other film exhibition equipment for customers globally.  


SHARP NEC Display Solutions’ Digital Cinema Projector Series offers the most comprehensive digital cinema solution on the market today. These 3D-capable models enable theaters to deliver stunning digital images regardless of screen size, while simplifying theater management and reducing costs. All of SHARP NEC's digital cinema projectors meet DCI specifications for performance and reliability, meeting the requirements of today’s cinema industry. SHARP NEC also offers full digital signage solutions, highlighted by its award-winning 32”-98” LCD displays, multimedia projectors and desktop monitors for lobbies, concessions and concourses.


QSC is the global leader in cinema signal processing, power amplifiers, and loudspeakers for all applications within today's modern cinema entertainment center. Our “SystemSynergy” design approach ensures that the entire system, from source to sound, delivers an audio experience as intended by the filmmakers. Beyond cinema audio for the movies, QSC also provides complete audio systems with network control and monitoring for other areas in the cinema entertainment complex, such as lobbies, concession, food service, arcades, and bowling centers.


GDC Technology is a leading manufacturer and provider of cinema equipment and solutions including cinema automation systems, cinema servers, cinema enterprise software, cinema storage, cinema audio solutions, and cinema projectors that meet the highly demanding performance, security and reliability requirements established by motion picture studios.




USHIO manufactures the highest-quality digital cinema projection bulbs available. USHIO xenon short-arc lamps boast a spectrum that is closer to natural sunlight than that of any other artificial light source. In addition to commercializing products for search and spot lights, which demand precise, powerful white beam lamps, USHIO became the first in the world to develop a xenon short-arc lamp exclusively for large scale, theater-use movie projectors.


Christie is a leader in visual solutions for world-class organizations, offering diverse applications for business, entertainment, and industry. A leading innovator in film projection since 1929 and a pioneer in projection systems since 1979, Christie has established a global reputation as a total service provider and the world's single source manufacturer of a variety of display technologies and solutions. Christie offers comprehensive solutions for cinema, large audience venues, control rooms, business presentations, training facilities, 3D and Virtual Reality, simulation and education as well as industrial and government environments.
Industry Partners


The International Cinema Technology Association is a global network of professionals in the motion picture industry. Members of the ICTA are those companies that manufacture, service and create the equipment that goes into movie theatres. Our members are on the cutting edge of new technologies and have been the driving force in digital, 3D, immersive sound systems, high frame rates and lasers. The ICTA promotes technological advancements in the motion picture industry through educational seminars and programs. The ICTA logo stands for excellence and professionalism and when on a member’s letterhead signifies that the company is reliable, competent and committed.


The Inter-Society for the Enhancement of Cinema Presentation, Inc. promotes interactive dialogue and information exchange between cinema-related entities with the goal of resolving issues affecting the overall cinema presentation. Founded in 1978 by Eastman Kodak VP Ken Mason, membership is composed of its four charter trade organizations - International Cinema Technology Association (ICTA), the Motion Picture Association of America (MPAA), the National Association of Theatre Owners (NATO), and the Society of Motion Picture and Television Engineers (SMPTE) - along with over 40 member companies, made up of trade organizations, motion picture studios, exhibition companies, manufacturers, technical consultants, and other industry stakeholders.
 


For more than a century, the people of SMPTE (pronounced “simp-tee”) have sorted out the details of many significant advances in media and entertainment technology, from the introduction of “talkies” and color television to HD and UHD (4K, 8K) TV. Since its founding in 1916, SMPTE has received an Oscar® and multiple Emmy® Awards for its work in advancing moving-imagery engineering across the industry. 


The EDCF is a not-for-profit voluntary organisation that aims to act as a "Forum" to discuss key issues surrounding Digital Cinema in Europe. The purpose of EDCF is to provide a basis of common understanding across all European territories of the business and technical matters of digital cinema. 


The Union Internationale des Cinémas/International Union of Cinemas (UNIC) represents the interests of cinema trade associations and cinema operators covering 37 countries in Europe and neighboring regions.​ ​
Shows & Events


CinemaCon 2022 has been scheduled for April 25 - 28, 2022 at Caesars Palace in Las Vegas.  Check the links below for the latest information. 


CineAsia 2022 has been scheduled for Dec 5-8, 2022 in Bangkok.  Check links for more information.  The CineAsia trade show is where cinema exhibition and distribution professional come to do business and network. The convention will also feature product presentations and screenings of major upcoming films, exclusive sponsored events, and seminars relating to current and future trends happening across the industry.  Additional information on CineAsia can be found at www.cineasia.com.


CineEurope 2022, has been scheduled for June 20-23, 2022 in Barcelona.  CineEurope promises to bring you another year with the very best in exclusive studio screenings and product presentations, cinematic technologies and innovations and educational seminars to keep your business on top of industry trends.


ShowEast 2022 scheduled to be held in Miami from Oct 17-20, 2022 at Fontainebleau Miami Beach, features a range of exclusive product presentations and screenings from both Independent and Major Hollywood studios to help you make important programming decisions for the 4th quarter box office.  Powerhouse seminars offer valuable insight from top executives on the latest industry trends and concerns; while our EXPO experience offers delegates a glance at the latest and best technologies, entertainment, services, comforts, and conveniences to make their theatres must-attend destinations.  ShowEast’s International program draws a large contingency of Latin and South American delegates – more than any other convention of its kind. A one and a half day program dedicated to the latest content and concerns and within this rising region.
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Calabasas, Calif.—Apr 9, 2015

Welcome to DTS:X Open, Immersive and Flexible Object-Based Audio Coming to Cinema and Home

Next-Generation Technology Gives Content Creators, Cinema and Home Theater Owners More Control than Ever; Audiences Will Experience the Richest, Most Realistic Soundscape Possible
DTS, Inc. (Nasdaq: DTSI), a global leader in audio technology solutions, has unveiled further details about DTS:X, its open, next-generation, object-based, multi-dimensional audio technology. DTS:X replicates a real-world sound environment that transports the audience into a new dimension of sound immersion by delivering truly captivating entertainment experiences in the cinema and at home. The technology also provides numerous customization options for cinema and home theater owners.
 
Unlike existing surround sound systems, DTS:X is not tied to prescribed speaker configurations or a specific number of audio channels. DTS:X adapts to the viewing environment, allowing for a flexible speaker configuration that best fits the viewing space. DTS:X more accurately conveys the fluid movement of sound to create a richer entertainment soundscape than has previously been possible by moving sound objects to and through specific locations within – in front of, behind, above and beside the audience, precisely where the mixer placed them.
 
“DTS:X is built on the foundation of providing an open, adaptable solution for content creators, cinemas and homes to fulfill our goal of bringing immersive audio to as many people around the world as possible,” said Jon Kirchner, chairman and CEO of DTS, Inc. “Until recently, sound in movie theaters and in our homes has been dictated by a standardized speaker layout. Through the use of object-based audio, DTS:X is able to scale immersive soundtrack presentations across a wide range of playback systems, from efficient to extravagant, while staying true to the content creator’s vision. This approach delivers the most authentic three-dimensional audio experience ever, making the audience feel as if they are in the center of the action.”
 
DTS:X + CINEMA
In 1993, DTS revolutionized cinema sound, delivering “Jurassic Park’s” award-winning 5.1-channel soundtrack on CD-ROM, which was synchronized to the picture using a time code printed on the film. Twenty-two years later, DTS:X, the industry’s newest audio solution, is no longer limited to channels or tied to a speaker layout and is now delivered as part of the Digital Cinema Package.
 
The foundation of DTS:X is MDA, DTS’ license fee-free, open platform for creation of object-based immersive audio. MDA gives movie studios unprecedented control over the specific placement, movement and volume of sound objects. The platform also enables sound engineers to “mix once” for both immersive and conventional cinemas in a combined object- and channel-based audio format, allowing content to be easily distributed beyond the theater for streaming, broadcast, optical media and more.
 
“MDA is DTS' license fee-free contribution to the professional audio community for mixing and storage of immersive audio content,” said Kirchner. “MDA fits perfectly within today’s production workflow, and a combination of MDA and DTS:X provides a complete end-to-end workflow, from creation to exhibition.”
 
The DTS:X licensing program in cinema will offer theater owners the opportunity to provide their audience the most compelling, immersive sound experience possible. This can be achieved for almost any room configuration by installing DTS:X-approved equipment and working with the recommended speaker installation guidelines.
 
To ensure quality and provide flexibility within the DTS:X program, DTS has partnered with industry-leading server, sound rendering and processing companies. GDC Technology, QSC and USL, have developed and made available DTS:X-ready components that process and render MDA files.
  • GDC Technology – develops, manufactures and sells digital cinema servers and provides a comprehensive suite of digital cinema products, services and solutions for exhibitors and distributors 
  • QSC – designs and manufactures professional audio systems and solutions for professional installed, portable, production and cinema sound customers worldwide 
  • USL – is engaged in the design, manufacture, and sale of motion picture audio equipment and sound psrocessor  
GDC Technology and Carmike Cinemas are initial partners integrating DTS:X into theaters in the US and abroad.
 
GDC Technology boasts the largest installed base of digital cinema servers in the Asia-Pacific region, and the second largest, globally.
  • GDC is the worldwide DTS:X certification agent with an exclusive in Asia 
  • GDC will make MDA firmware updates available to theater owners over to its existing installed server base of more than 40,000 servers starting in May 2015 
  • GDC will provide DTS:X installation and certification for approximately 350 screens throughout Asia beginning in May 2015 
 “GDC is committed to offering state-of-the-art technology to its customers. We chose DTS:X because we believe it will transform the movie theater experience for audiences around the world,” said Dr. Man-Nang Chong, founder and CEO of GDC Technology. “Theater owners will appreciate the easy integration and flexible solutions that DTS:X offers as they upgrade their screens to this superior sound experience. Audiences win too. Because of the flexibility in speaker layout that DTS:X offers, immersive audio is now available to a larger number of theaters of all sizes than ever before.”
 
Carmike Cinemas, a leader in digital cinema and 3D cinema deployments and one of the largest motion picture exhibitors in the US, will upgrade selected theaters to DTS:X beginning in Spring 2015.
  • Carmike 15 (Columbus, Ga.) 
  • Carmike Movies ATL 278 (Atlanta, Ga.) 
  • Chapel Hills 13 (Colorado Springs, Colo.) 
  • Rosemont 18 (Rosemont, Ill.) 
  • Thoroughbred 20 (Franklin, Tenn.) 
  • Thousand Oaks 14 (Thousand Oaks, Calif.) 
  • Valley Bend 18 (Huntsville, Ala.) 
“We believe in the open platform philosophy of DTS:X and are excited to be among the first theater partners to be onboard,” said Fred Van Noy, senior vice president and chief operating officer, Carmike Cinemas. “The flexibility of DTS:X allows us to deliver an immersive experience to a broader audience. We love the fact that DTS:X adapts not only to numerous room designs; it also enables us to continue working with our existing equipment provider, QSC.”
 
DTS is presently working with several major studios and mixing stages in Los Angeles, Northern California and Canada that are evaluating DTS:X. DTS:X content announcements will be made by the studios when ready, in alignment with DTS.
 
DTS:X + AVRs
Manufacturers representing nearly 90 percent of the home AVR and surround processor market will launch DTS:X-enabled products beginning in early Summer 2015, with additional manufacturer and model announcements to follow in the coming months. Confirmed AVR partners include:
  • Denon – AVR-X7200W available now / DTS:X firmware upgrade later in 2015 
  • Integra – launching several models by Fall 2015 
  • Marantz – AV8802 available now / DTS:X firmware upgrade later in 2015 
  • Onkyo – launching several models by Fall 2015 
  • Outlaw Audio – details to follow 
  • Pioneer – details to follow 
  • Steinway Lyngdorf – P200 Surround Sound Processor available Summer 2015 / DTS:X firmware upgrade in Fall 2015 
  • Theta Digital – Casablanca IVa available Summer 2015 
  • Trinnov Audio – Altitude32 available now / DTS:X firmware upgrade Summer 2015 
  • Yamaha – launching DTS:X ready models in Fall 2015 
DTS:X solutions are also available for 2015 AV receiver silicon platforms representing the majority of the DSP platform market share, including Cirrus Logic, Analog Devices and Texas Instruments.
 
For home theater system owners, DTS:X provides personalization, flexibility and control for the most optimized listening experience possible. Key features include:
Backward Compatibility – DTS:X builds upon existing DTS-HD Master Audio to provide backward compatibility with existing DTS bitstreams and speaker layouts. In short, all features of DTS-HD Master Audio are supported and enable an immersive audio experience for older content.
  • The DTS:X content is backward compatible with the DTS-HD decoder 
  • The DTS:X decoder supports DVD, Blu-ray Disc (BD) and streaming media file formats 
  • DTS:X can spatially reformat stereo, 5.1 or 7.1 content to take full advantage of all speakers in a surround system 
  • Objects are never lost; if the object is embedded, it can be extracted and used in the rendered experience 
Dialog Control – AVR owners will be able to control the volume of specific audio elements at home, such as increasing dialog volume to match their listening preferences.
  • Dialog, as an object, can be lifted out from the background sounds when clarity and intelligibility are desired 
  • Content creators have the choice to implement this feature in their content mix 
Flexible Speaker Layout – With flexible speaker layouts and remapping technology, DTS:X allows the placement of home theater speakers virtually anywhere. The freedom of object-based audio enables optimized playback on a multitude of speaker layouts, with any number of speakers. The DTS speaker remapping engine supports any speaker configuration within a hemispherical layout based around the listening position in the room.
  • 2015 DTS:X AVRs can support up to 11.2 speaker output channels 
  • Content created for a specific speaker layout can be remapped for playout through a different layout 
  • Enables remapping of outputs to custom or OEM-defined speaker layouts, and remapping legacy content to new output configurations 
  • Support for 32 speaker locations (subject to each manufacturer’s product capabilities) 
  • Metadata-based spatial mapping renders the ideal 3D sound image to actual speaker layouts 
Lossless – DTS is known for lossless, master audio quality with no compromise, delivering dynamic bit allocation. DTS:X supports lossless encoding for the highest audio quality possible. In situations where bitrate is of high concern, DTS:X can also operate in a high-quality lossy mode. 
  • Supports up to 96k for object mixes 
  • Still supports up to 192k for stereo and multi-channel mixes 
  • DTS:X is true to the audio master, delivers in the highest quality and preserves its fidelity 
DTS Headphone:X
As part of DTS’ strategy to support the entire ecosystem of sound, from cinema to home to mobile, consumers can also access an engaging audio experience over their mobile devices with DTS Headphone:X, which enhances any ordinary pair of headphones with fully immersive surround sound. With DTS technology, even the smallest screens will sound huge. Immerse yourself at www.dts.com/dtsx and www.dts.com/headphonex. 
 

DTS, Inc. Web Site
About DTS, Inc.:
Since 1993, DTS, a wholly-owned subsidiary of Xperi Holding Corporation (NASDAQ: XPER), has been dedicated to making the world sound better. In early 2015, DTS unveiled DTS:X, its open, next-generation, immersive, multi-dimensional audio technology. DTS:X replicates a real-world sound environment that transports the audience into a new level of sound immersion by delivering truly captivating entertainment experiences in the cinema. It provides numerous customization options for cinema theater owners and allows for a flexible speaker configuration that best fits the viewing space to more accurately convey the fluid movement of sound to create a richer entertainment soundscape. For more information about DTS, please visit www.dts.com or connect with DTS on Facebook, Twitter (@DTS) and Instagram (@DTS)
 DTS, Inc. Directory page
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More DTS News:
Oct 12, 2021 GDC Technology Unveils IAB Upgrade Option for DTS:XTM enabled SX-4000 Standalone Integrated Media BlockTM
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GDC Technology Limited (‘GDC’), a leading global provider of digital cinema solutions, announced today its award-winning GDC SX-4000 Standalone Integrated Media Block™ (IMB) featuring DTS:X immersive audio solution is provided with an upgrade option to enable IAB support.
Aug 31, 2021 GDC Technology and DTS Sign Landmark Agreement to Deliver DTS:X™ IAB Solutions
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GDC Technology Limited (‘GDC’), a leading global provider of digital cinema solutions, and DTS®, a global leader in next-generation audio, imaging and sensing technology and a wholly-owned subsidiary of Xperi Holding Corporation (Nasdaq: XPER) (“Xperi”), announced today that they signed a landmark agreement to deliver DTS:X IAB solutions. The IAB solution is designed to fully support SMPTE’s immersive audio bitstream (IAB) standard ST 2098-2.
May 22, 2019 DTS, GDC, and B&B Theatres Extend Partnership to Deliver Additional DTS:X Enabled Theaters
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DTS, a global leader in high-definition audio solutions and a wholly owned subsidiary of Xperi Corporation (Nasdaq: XPER) (“Xperi”), is proud to announce the addition of 14 new DTS:X enabled cinema screens as an extension of its long-standing partnership with GDC Technology (USA) LLC (“GDC”) and B&B Theatres (“B&B”).
Apr 2, 2019 GDC Technology and DTS Take Major Strides to Bring Immersive Cinema Sound Experience to Broader Audience
GDC Technology Limited Logo
GDC Technology Limited, (“GDC”) a leading global provider of digital cinema solutions, announced today at CinemaCon 2019 over 1,000 global movie theatre screens are installed or committed with its award-winning immersive sound media server with a built-in DTS:X™ decoder and cinema processor (GDC Immersive Sound Solution) to exhibit motion pictures released with a DTS:X soundtrack.
Apr 1, 2019 DTS Certifies DTS:X® Immersive Audio System for Direct View Display in Cinema
Feb 20, 2019 DTS and CJ 4DPLEX Join Forces to Raise ScreenX Theatres’ Immersive Experience to a New Level
Dec 11, 2018 GDC Immersive Sound Solution Featuring DTS:X Breaks the 1,000 Mark
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GDC Technology Limited, a leading global provider of digital cinema solutions, announced today at CineAsia 2018 that its innovative SX-4000 immersive sound media server with a built-in DTS:Xä decoder, and the XSP-1000 cinema processor (GDC Immersive Sound Solution) reached a milestone of 1,000 screens worldwide.
Apr 4, 2018 Abbey Road Studios Installs DTS:X Mixing Tools
Jan 23, 2018 H. Loren Nielsen Joins Xperi as Vice President, Content Relations and Strategy
Dec 13, 2017 GDC Technology Raises Immersive Sound to the Next Level
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GDC Technology Limited, a leading global provider of digital cinema solutions, announced today that cinema owners’ adoption of its innovative SX-4000 immersive sound media server with a built-in DTS:X® decoder, and the XSP-1000 cinema processor (GDC Immersive Sound Solution), continues to expand in theatres around the world. The GDC Immersive Sound Solution has been installed, or committed to installing, in more than 750 screens, operated by a host of theatre companies around the globe. This allows a new generation of audiences to experience rich, immersive sound.
Nov 22, 2017 Classic Cinemas Strengthens Strategy Partnership with GDC
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GDC Technology Limited, a leading global provider of digital cinema solutions, announced today that Classic Cinemas, one of the most innovative theatre circuits in the nation has agreed to expand its immersive audio technology strategy with the GDC Immersive Sound Solution featuring DTS:X® technology as part of an overall renovation to include luxury recliners and other VIP amenities.
Nov 14, 2017 DTS to Deliver Next-Generation DTS:X Audio to Classic Cinemas
Nov 5, 2017 GDC Technology and DTS Named Presenting Sponsor of CineAsia
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CineAsia 2022 Logo
GDC Technology Limited along with their partner DTS, a subsidiary of Xperi Corporation, have partnered with the Film Expo Group to become the Presenting Sponsor of CineAsia 2017.
Sep 13, 2017 Century Club: 100 Films Exhibited in DTS:X Immersive Audio
Sep 12, 2017 B&B Theatres Partner with GDC Technology to Make Sound Investment in Future
GDC Technology Limited Logo
GDC Technology Limited, a world-leading digital cinema solutions provider, announced today at the 2017 Geneva Convention that B&B Theatres, one of the most innovative theatre circuits in the nation, has signed an agreement to install DTS:X® immersive audio technology, powered by the GDC Immersive Sound Solution at six locations this year and six in 2018, with the remaining locations to be rolled out in late 2018/early 2019.
Jul 19, 2016 DTS and Paramount Enter Agreement to Include DTS:X Audio in Select Home Entertainment Releases
Apr 11, 2016 Major Achievement Recognized in Pursuit of GDC Technology and DTS Mission to Bring Realistic, Rich Immersive Sound Experience to Broader Cinema Audience
GDC Technology Limited Logo
GDC Technology Limited, a leading global provider of digital cinema solutions, announced today at CinemaCon 2016 that since the launch of its innovative immersive sound media server with a built-in DTS:X™ decoder and cinema processor (GDC Immersive Sound Solution) in July 2015, 100 global movie theatre screens are now equipped to exhibit motion pictures released with a DTS:X soundtrack.
Apr 17, 2013 Barco, Auro Technologies and DTS Collaborate in Support of Proposed New Open Format for Immersive Object-Based Cinema Sound
Mar 31, 2009 DTS Digital Cinema and Masterimage Announce Partnership for 3D Deployments
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