Cinema Technology Jul. 02, 2025
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GDC Technology is a leading manufacturer and provider of cinema equipment and solutions including cinema automation systems, cinema servers, cinema enterprise software, cinema storage, cinema audio solutions, and cinema projectors.
 
GDC's products and solutions meet the highly demanding performance, security and reliability requirements established by motion picture studios.

Recent News:
Jun 25, 2025 GDC Technology Achieves Industry Milestone with CTP 1.4 HDR Certifications
GDC Technology Limited Logo
GDC Technology, a global leader in digital cinema solutions, is proud to announce that two of its cinema media servers have successfully achieved the CTP1.4 High Dynamic Range (HDR) certification from the Digital Cinema Initiatives (DCI) — the industry’s most trusted standard.

Jun 20, 2025 Nova Ciné Selects GDC Technology for Its New Premium Experience Cinema
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GDC Technology Limited (‘GDC’), a leading global provider of digital cinema solutions, announced today that the new cinema project, Nove Ciné, has selected the SR-1000 Standalone Integrated Media Block with a built-in cinema audio processor featuring CineCache 4TB, along with the company’s AIB-3000 16-channel cinema audio processor, to deliver the highest quality cinema audio experience possible.

Apr 2, 2025 Lotte and GDC Technology Strengthen Alliance with New Multi-Year Media Server Agreement
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GDC Technology Limited ('GDC'), a global leader in digital cinema solutions, today announced that Lotte Cinema has selected GDC's SR-1000 Standalone Integrated Media Block™ (IMB) for its comprehensive theatre upgrade program. The agreement covers the replacement of legacy systems and new installations across Lotte Cinema locations.

Apr 1, 2025 GDC AIB-3000 Transforms Cinema Audio
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GDC Technology Limited (‘GDC’), a leading global provider of digital cinema solutions, announced today that worldwide sales and commitments for its 16-channel cinema audio processor, AIB-3000, have shipped over 270 units since its introduction in 2024.

Featured Cinema Items:
Photo: Cinema Automation
Cinema Automation

Cinema Automation
Photo: Cinema Automation
GDC’s CA2.0 smart cinema solution not only automates your playback process from the SCL Mk2 live-streaming library server to one or each auditorium’s diskless SR-1000 media server but also allows exhibitors to fully automate the booth operations with a one-stop-shop solution by bundling with GDC’s four automation products designed for: 1. Power ...
More Information:
https://www.gdc-tech.com/cinema-solutions/cinema-automation/?u...
Photo: Cinema Media Servers
Cinema Media Servers

Cinema Media Servers
Photo: Cinema Media Servers
GDC manufactures and develops high-quality DCI-compliant digital cinema media servers fulfilling customers’ needs for the past 20 years. GDC partners with the most DCI-recognized cinema display technologies in the world including Barco, Cineappo, Christie, Sony, SHAPP/NEC cinema professional digital cinema projectors and Samsung Onyx Cinema LED ...
More Information:
https://www.gdc-tech.com/cinema-solutions/cinema-media-servers...
Photo: Cinema Enterprise Software
Cinema Enterprise Software

Cinema Enterprise Software
Photo: Cinema Enterprise Software
GDC leading digital cinema solutions provider develops different revolutionary enterprise solutions to streamline the cinema chain operations which include: TMS-2000 Theatre Management System is your comprehensive solution to manage content, digital cinema equipment, and more from a central location. TmsAware™ App allows you to monitor cinema o...
More Information:
https://www.gdc-tech.com/cinema-solutions/cinema-enterprise-so...
Photo: Cinema Storage
Cinema Storage

Cinema Storage
Photo: Cinema Storage
GDC cinema storage solutions offer scalable storage options with different features that fit exhibitors’ various needs. You may choose to upgrade your existing cinema media server SR-1000 IMB with built-in CineCache™ 2TB. You may consider choosing larger storage with an external hard drive for movie DCPs including Portable Storage features up to...
More Information:
https://www.gdc-tech.com/cinema-solutions/cinema-storage/?utm_...



Christie is a leader in visual solutions for world-class organizations, offering diverse applications for cinema exhibitors. 

Christie, a leading innovator since 1929 and a pioneer in projection systems since 1979has established a global reputation as a quality manufacturer of display technologies and solutions for the world's cinema exhibition industry.. 

Christie offers comprehensive solutions for cinema, large audience venues, control rooms, business presentations, training facilities, 3D and Virtual Reality, simulation and education as well as industrial and government environments.

Recent News:
Jun 26, 2025 Christie returns as sponsor of Toronto’s IncluCity Festival, presented by ICFF
Christie Logo
Christie® is pleased to share that its cinema projectors will illuminate screens at the Lavazza IncluCity Festival, presented by ICFF, from June 27 – July 20 in Toronto’s Distillery Historic District. The festival celebrates Canada’s multicultural identity with music, food, and a curated selection of films from around the world.

Jun 16, 2025 Omnex Launches Cinergy Remote Monitoring and Management Platform Across Nearly 1,000 UK Screens
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Christie is pleased to partner with the UK’s leading independent cinema provider, Omnex, as it launches the Christie Cinergy platform across its network, equipping nearly 1000 cinema screens with advanced, powerful remote monitoring and management capabilities throughout the UK and Ireland.

Jun 16, 2025 Christie RGB Pure Laser Projection Lights Up Shanghai International Film Festival
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Christie® is proud to continue its partnership with the Shanghai International Film Festival (SIFF), once again delivering state-of-the-art projection technology to enhance the cinematic experience. This year marks a milestone, with Christie’s RGB pure laser projection system selected for the first time to screen both the festival’s opening and closing films.

Jun 11, 2025 Christie Showcases Unrivalled Cinema Experiences with VDR at CineEurope 2025
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Christie® will showcase how its industry-leading cinema innovations elevate the moviegoing experience and enhance return on investment at CineEurope, June 16–19, CCIB Barcelona, #MR118 and #MR134. On display will be a demo of its patented VDR (Variable Dynamic Range), a software-based enabling technology for projectors, market-leading high-efficiency projectors, and advanced monitoring and management tools.

Featured Cinema Items:
Photo: Christie CineLife
Christie CineLife

Christie CineLife
Photo: Christie CineLife
Features
Graphic Missing
Graphic Missing Christie® RGB laser projection systems feature an innovative system architecture with a remote projection head connected to the laser light source (laser module) via a fiber optic link. Often referred to as "pure laser", RGB laser technology uses individual red, green and blue lasers to generate light.
Technology designed to bring your cinema to life.
We designed our CineLife Series to be both affordable and easy to install, to help bring RGB pure laser to the mainstream auditorium. With no need for external chillers or fiber-coupling, DCI-compliant CineLife projectors fit perfectly into limited spaces and produce premium-grade visuals.
More Information:
https://www.christiedigital.com/products/cinema/projection/cin...
Photo: Christie CineLife+
Christie CineLife+

Christie CineLife+
Photo: Christie CineLife+
Features
Graphic Missing
Graphic Missing Christie® RGB laser projection systems feature an innovative system architecture with a remote projection head connected to the laser light source (laser module) via a fiber optic link. Often referred to as "pure laser", RGB laser technology uses individual red, green and blue lasers to generate light.
Brilliant illumination, brilliant electronics. Unmatched cinematic performance.
CineLife+ projectors are DCI-compliant, offer a new world of color and contrast, provide high efficiency and a long operational life, and reproduce 2D and 3D content at 4K resolution and up to 120 frames per second. See the future with CineLife+ projectors!
More Information:
https://www.christiedigital.com/products/cinema/projection/cin...
Photo: Christie Duo
Christie Duo

Christie Duo
Photo: Christie Duo
Features
Dual Projector Integration Kit
Christie® Duo is a dual-projection integration kit. With it, you can generate twice the projected brightness for sharper, superior 2D and 3D images. But you get none of the high cost or hassle that comes with current industry ‘big screen’ premium solutions.
More Information:
https://www.christiedigital.com/products/cinema/projection/chr...



When you choose Barco, you're not just selecting a projector; you're investing in a world-class cinema experience backed by decades of projection heritage and cutting-edge technology.

Our award-winning laser portfolio isn't just extensive; it's a testament to our commitment to excellence. From the AIS Lumiere award for lightsteering to the prestigious AIS Wheatstone award and the consecutive BTOB awards in 2020 and 2021 – our trophy shelf is a reflection of our dedication to pushing the boundaries of innovation.


Recent News:
Jun 18, 2025 Avatar: Fire and Ash
Barco Logo
Today at CineEurope, the official convention of the International Union of Cinemas (UNIC), Disney announced that “Avatar: Fire and Ash” is set for release in the HDR by Barco premium format.

Jun 17, 2025 Barco Unveils HDR by Barco Slate through 2025 and U.S. Expansion Plans
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Barco, the global leader in laser cinema, announced today the HDR by Barco slate through the end of 2025 alongside U.S. rollout plans that will rapidly increase the domestic footprint of the groundbreaking technology. Regal Cinemas, one of the initial exhibition circuits for Barco’s HDR format, is driving the expansion with a commitment for 20 domestic RPX screens by the end of 2025. Moviegoers can also expect additional HDR locations from Texas-based Alamo Drafthouse, which will bring the total number of HDR by Barco enabled theaters to over 30 by the end of 2025.

Jun 12, 2025 Angel Studios Presents SKETCH Feature Film and 2025 Slate in HDR By Barco at CineEurope 2025
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Angel Studios, in partnership with Barco, the global leader in laser cinema, will present an exclusive screening of the upcoming feature film SKETCH in HDR by Barco at this year’s edition of CineEurope.

May 29, 2025 HDR by Barco Sets Expansion Plans for Southern Asia
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Barco, the leader in laser-powered cinema solutions, and Qube Cinema, a global provider of end-to-end digital cinema technology, today announced a multi-year agreement for the deployment of HDR by Barco in premium auditoriums across India, Sri Lanka, and Bangladesh. 

Featured Cinema Items:
Photo: HDR by Barco
HDR by Barco

HDR by Barco
Photo: HDR by Barco
HDR by Barco
Elevate your cinema with unprecedented brightness, profound blacks, and captivating contrast. Harnessing the power of laser projection and a patented approach, HDR by Barco redefines the very essence of cinematic excellence.
More Information:
https://www.barco.com/en/solutions/cinema/hdr-by-barco
Photo: Barco Series 4
Barco Series 4

Barco Series 4
Photo: Barco Series 4
Barco Series 4
We designed Barco Series 4 in collaboration with cinemas for their exact needs. A unified family of next-generation laser projectors. Powering your cinema with a performance and a simplicity you’ve never seen before.
More Information:
https://www.barco.com/en/products/cinema-systems/cinema-projec...
Photo: Laser Light Upgrade
Laser Light Upgrade

Laser Light Upgrade
Photo: Laser Light Upgrade
Laser Light Upgrade
Prepare your projector for tomorrow. Our fully-integrated Laser Light Upgrade can replace and improve the light source in Series 2 models. A sustainable way to bring incredible image quality and crystal-clear cinema to your audience.
More Information:
https://www.barco.com/en/products/cinema-systems/cinema-projec...



Arts Alliance Media (AAM) is the global leader in digital cinema software and services, offering a wide range of solutions which help exhibitors to reduce costs, increase efficiency, and improve the cinematic experience for their customers.

AAM’s extensive portfolio, including Producer, Screenwriter, Lifeguard, MX4D, and HeyLED, touches over 42,000 screens worldwide, while their network operations centre (NOC) supports several thousand screens.
 
AAM is part of the Luxin-Rio Group, the world’s foremost cinema technologies provider.

Recent News:
Jun 3, 2025 San Sebastián International Film Festival Underscores Arts Alliance Media's Ability to Safeguard Quality and Performance in New Case Study
Arts Alliance Media Logo
Arts Alliance Media (AAM), the global leader in digital cinema software and support services, has been praised for facilitating time-saving content management while safeguarding quality and performance in a newly released case study featuring Lucas Iaccarino of San Sebastián International Film Festival (SSIFF), one of the most prestigious and longest-running film festivals in the world.

May 27, 2025 Arts Alliance Media’s Screenwriter Theatre Management System Selected to Support CineEurope 2025
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Arts Alliance Media (AAM), the global leader in digital cinema software and support services, and Motion Picture MovieWorks (MPM), a leading UK-based cinema technology integrator and official technical coordinator of CineEurope, has announced that AAM’s Screenwriter Theatre Management System (TMS) will manage content and scheduling at CineEurope for an eighth consecutive year.

May 7, 2025 Arts Alliance Media Unveils a Bold New Look to Producer with Dark Mode and Tablet-Ready Interface
Arts Alliance Media Logo
Arts Alliance Media (AAM), global leader in digital cinema software and support services, has officially launched Producer’s most progressive visual update since deployment to reinforce its position as the world's leading Enterprise Theatre Management System (TMS).

Apr 2, 2025 Arts Alliance Media Announces Inaugural Partner Awards, Honouring Cinema West Theatres and Sound Vision Technical
Arts Alliance Media Logo
Arts Alliance Media (AAM), global leader in digital cinema software and support services, is proud to announce the winners of its inaugural client awards. These awards celebrate partners who have not only demonstrated outstanding use of AAM’s technology but who also embody the company’s mission: to empower global cinema exhibition in delivering exceptional moviegoing experiences.

Featured Cinema Items:
Photo: AAM Producer
AAM Producer

AAM Producer
Photo: AAM Producer
Enterprise Theatre Management System
With more control and enhanced visibility, Producer lets you manage content across an entire cinema circuit from anywhere, at any time; all from a single dashboard. From automated playlist creation to real-time content and site monitoring, gain a bird’s-eye view of your cinemas’ operations.
More Information:
http://www.artsalliancemedia.com/product?id=1
Photo: AAM Screenwriter
AAM Screenwriter

AAM Screenwriter
Photo: AAM Screenwriter
Theatre Management System
As the most powerful, widely deployed Theatre Management System (TMS) in the world, Screenwriter offers comprehensive control over your content and screens from one central location in your cinema. Prepare to join a global network of centralised cinemas.
More Information:
http://www.artsalliancemedia.com/product?id=2
Photo: AAM Lifeguard
AAM Lifeguard

AAM Lifeguard
Photo: AAM Lifeguard
Hardware Management System
In a post Virtual Print Fee (VPF) world, Lifeguard gives you the tools to build your own NOC solution, helping to optimise hardware and reduce lost revenue. Now, you can stay on top of your assets with one central application
More Information:
http://www.artsalliancemedia.com/product?id=3
Photo: AAM HeyLED
AAM HeyLED

AAM HeyLED
Photo: AAM HeyLED
Digital LED Cinema Screen Technology
Revealing pure colour, true black, and higher contrast and brightness, the HeyLED Digital LED Cinema Screen presents colour as you’ve never seen it before. Prepare your audiences for the next generation cinema screen.
More Information:
http://www.artsalliancemedia.com/product?id=6



USHIO manufactures the highest-quality digital cinema projection bulbs available.

USHIO xenon short-arc lamps boast a spectrum that is closer to natural sunlight than that of any other artificial light source. In addition to commercializing products for search and spot lights, which demand precise, powerful white beam lamps.

USHIO became the first in the world to develop a xenon short-arc lamp exclusively for large scale, theater-use movie projectors.

Recent News:
Nov 12, 2024 Ushio Announces Appointment of Michael Phipps as New President and Chief Operating Officer at Christie
Christie Logo
Ushio America Logo
Ushio Inc., a trusted leader in light sources and optical equipment for industrial processing, visual imaging, and life sciences, and parent company to Christie®, announced today the appointment of Michael Phipps as president and chief operating officer of Christie Digital Systems, Inc. and its subsidiaries.


Apr 4, 2023 Ushio Appoints Koji Naito as New Chairman and Chief Executive Officer of Christie
Christie Logo
Ushio America Logo
Ushio Inc., a trusted leader in light sources and optical equipment for industrial processing, visual imaging and life sciences, and parent company to Christie®, the leader in audio and visual technologies, today jointly announce the appointment of Koji Naito as the new chairman and CEO of Christie Digital Systems, globally.

Dec 9, 2018 New LUMINITY Series by USHIO Saves the Xenon Heyday Worldwide
Ushio America Logo
USHIO, one of the largest and most trusted names in the manufacturing of high-pressure xenon lamps today, proudly introduces the LUMINITY series.  LUMINITY is the result of a substantial R&D effort that extends the lifespan of numerous xenon lamps with additional working hours between 100-500 hours.

Aug 11, 2016 Ushio America Announces Partnership with Matex Controls
Ushio America Logo
Ushio America, Inc. is pleased to announce partnership with Matex Controls, leader in software development for Building Management System. Their unique Virtual Energy Management System (VEMS®) platform, designed specifically for cinema buildings in mind, offers energy savings of more than 25% over time. VEMS presents the new possibilities of their innovative method of saving energy in buildings, especially cinemas.

Featured Cinema Items:
Photo: USHIO Cinema Lamps
USHIO Cinema Lamps

USHIO Cinema Lamps
Photo: USHIO Cinema Lamps
Impress your audience
USHIO lamps offer great performance with an extremely long lifetime. The superior quality in brightness, contrast, color and sharpness on your cinema screen will constantly impress your audience. Our consistent performance and reliability are unmatched. That’s why huge majority of movie theaters around the globe already trust the USHIO products.
More Information:
https://www.ushio.com/products/cinema/

Industry Partners



The International Cinema Technology Association is a global network of professionals in the motion picture industry. Members of the ICTA are those companies that manufacture, service and create the equipment that goes into movie theatres. Our members are on the cutting edge of new technologies and have been the driving force in digital, 3D, immersive sound systems, high frame rates and lasers. The ICTA promotes technological advancements in the motion picture industry through educational seminars and programs. The ICTA logo stands for excellence and professionalism and when on a member’s letterhead signifies that the company is reliable, competent and committed.
Recent News:
Apr 23, 2025 ICTA Announces 2025 EMEA Award Winner for Best New Build Cinema of the Year: EMOTION Kino Monheim am Rhein (Germany)
ICTA Logo
The International Cinema Technology Association (ICTA) is proud to announce the first winner of its 2025 ICTA EMEA Awards: EMOTION Kino Monheim am Rhein, Germany, has been named Best New Build Cinema of the Year.

Mar 31, 2025 ICTA, Inter-Society, and The Cinema Foundation Celebrate the Inaugural Cinema Systems Summit
ICTA Logo
The Inter-Society, the International Cinema Technology Association (ICTA), and The Cinema Foundation proudly welcome a capacity crowd to the fully booked inaugural Cinema Systems Summit, a groundbreaking event dedicated to the interconnected technologies that drive the modern moviegoing experience.

Jan 7, 2025 ICTA Unveils Winners of the Fourth Annual North America Cinema Awards
ICTA Logo
The International Cinema Technology Association (ICTA), the leading global network of motion picture professionals, is thrilled to announce the winners of the Fourth Annual North America Cinema Awards (NACA), presented in partnership with Celluloid Junkie.

Dec 2, 2024 ICTA and CineAsia Announce Cinema XXI as the First-Ever Recipient of their APAC Achievement Award
ICTA Logo
CineAsia 2025 Logo
The International Cinema Technology Association (ICTA) and CineAsia are proud to announce that Cinema XXI, Indonesia’s leading cinema operator, has been selected as the inaugural recipient of the ICTA CineAsia APAC Achievement Award. This prestigious award celebrates outstanding showmanship and excellence in presentation technology within the APAC region.

Shows & Events



CineAsia 2025 has been scheduled for Dec 8-11, 2025 in Bangkok.  

The CineAsia trade show is where cinema exhibition and distribution professional come to do business and network. The convention will also feature product presentations and screenings of major upcoming films, exclusive sponsored events, and seminars relating to current and future trends happening across the industry.  

Recent News:
Dec 2, 2024 ICTA and CineAsia Announce Cinema XXI as the First-Ever Recipient of their APAC Achievement Award
ICTA Logo
CineAsia 2025 Logo
The International Cinema Technology Association (ICTA) and CineAsia are proud to announce that Cinema XXI, Indonesia’s leading cinema operator, has been selected as the inaugural recipient of the ICTA CineAsia APAC Achievement Award. This prestigious award celebrates outstanding showmanship and excellence in presentation technology within the APAC region.

Nov 2, 2020 Film Expo Group and Presenting Sponsor, Cinionic, Announce the 2020 CineAsia On-Line Schedule of Events
Barco Logo
CineAsia 2025 Logo
The Film Expo Group and presenting sponsor Cinionic, the Barco, CGS, and ALPD cinema joint venture, are pleased to announce the 2020 CineAsia Conference & Trade Show Schedule of Events. In consideration of COVID-19, this year’s convention is entirely online, running November 4 & 5, 2020.

Feb 6, 2020 Cineasia Reclaims Bangkok as Site for Cineasia 2020
CineAsia 2025 Logo
The Film Expo Group is pleased to officially announce that CineAsia is relocating to Bangkok, Thailand from 7-10, December, 2020. The venue will be the Royal Paragon Halls at the Siam Paragon Mall with screenings and presentations at the Paragon Cinema.

Jul 24, 2019 Dinh Thi Thanh Huong to Receive Distributor of the Year at CineAsia 2019
CineAsia 2025 Logo
Dinh Thi Thanh Huong, Vice Chairwoman of Galaxy Media and Entertainment JSC will receive the “Distributor of the Year” Award at the CineAsia Awards Ceremony on Thursday, 12 December 2019 at the Grand Hyatt in Hong Kong.



ShowEast 2025 is scheduled to be held in Miami from September 15-18th at Loews Miami Beach, features a range of exclusive product presentations and screenings from both Independent and Major Hollywood studios to help you make important programming decisions for the 4th quarter box office.

ShowEast’s International program draws a large contingency of Latin and South American delegates – more than any other convention of its kind.

Recent News:
Oct 17, 2019 Christie’s Jack Kline inducted into the ShowEast Hall of Fame
Christie Logo
ShowEast Logo
Jack Kline, current advisor and former Chairman, President and CEO of Christie, today, was inducted into the annual ShowEast Hall of Fame. An honor which pays tribute to a select band of film industry veterans, the inductees are hand-picked by an all-industry executive committee. Kline’s induction ceremony took place at a special gala luncheon held on October 17, the final day of ShowEast 2019.


Oct 10, 2019 Women in Exhibition (WIE) Builds Momentum at ShowEast 2019
ShowEast Logo
Women in Exhibition (WIE) that launched during last month’s mid-western Geneva Convention, where founding members led a panel on women’s leadership, are excited to expand their industry outreach heading into this year’s ShowEast, October 14-17, 2019.    

Oct 26, 2018 CJ 4DPLEX Wins 2018 ShowEast “Innovator of the Year” for ScreenX
ShowEast Logo
CJ 4DPLEX (www.cj4dx.com), the world's leading cinema technology company, announced today that the Film Expo Group has selected the company for the ShowEast “Innovator of the Year.” The organization will present the award and honor Brandon Choi, CEO of CJ 4DPLEX America, as a part of the ShowEast Awards Ceremony on Thursday, October 25 at the Loews Miami Beach Hotel.



CineEurope 2025, has been scheduled for June 16-19, 2025 in Barcelona. 

CineEurope promises to bring you another year with the very best in exclusive studio screenings and product presentations, cinematic technologies and innovations and educational seminars to keep your business on top of industry trends.

Recent News:
Jun 16, 2025 Celebrating European Cinema at CineEurope 2025
CineEurope 2025 Logo
Phil Clapp and Laura Houlgatte, President and CEO respectively of UNIC – the International Union of Cinemas – have welcomed delegates at the opening ceremony of this year’s CineEurope.

May 28, 2025 Leonine Studios to Receive European Distributor of the Year Award at CineEurope 2025
CineEurope 2025 Logo
LEONINE Studios have been named as the recipient of the CineEurope 2025 “European Distributor of the Year Award”, to be presented during the CineEurope Awards Ceremony on Thursday 19 June at the Centre Convencions Internacional Barcelona (CCIB) in Barcelona, Spain.

Apr 17, 2025 Kinopolis to Receive Milestone Award at CineEurope 2025
CineEurope 2025 Logo
KINOPOLIS Management Multiplex GmbH has been named as the recipient of the CineEurope 2025 “Milestone Award”, recognising its enduring legacy and transformative impact on German and European cinema exhibition. The award will be presented to Dr. Gregory Theile, Managing Partner of Kinopolis, during the CineEurope Awards Ceremony on Thursday 19 June at the Centre Convencions Internacional Barcelona (CCIB) in Barcelona, Spain.

May 6, 2024 Kinepolis to Receive 2024 Milestone Award
CineEurope 2025 Logo
KINEPOLIS Group NV, the Belgian company operating 109 cinemas and 1,131 screens worldwide, has been named as the 2024 recipient of the CineEurope Milestone Award, given in recognition of its outstanding accomplishments within European cinema exhibition. The Award will be presented as part of the CineEurope Awards Ceremony on Thursday 20 June at the Centre Convencions Internacional Barcelona (CCIB) in Barcelona, Spain.


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Calabasas, Calif.—Apr 9, 2015

Welcome to DTS:X Open, Immersive and Flexible Object-Based Audio Coming to Cinema and Home

Next-Generation Technology Gives Content Creators, Cinema and Home Theater Owners More Control than Ever; Audiences Will Experience the Richest, Most Realistic Soundscape Possible
DTS, Inc. (Nasdaq: DTSI), a global leader in audio technology solutions, has unveiled further details about DTS:X, its open, next-generation, object-based, multi-dimensional audio technology. DTS:X replicates a real-world sound environment that transports the audience into a new dimension of sound immersion by delivering truly captivating entertainment experiences in the cinema and at home. The technology also provides numerous customization options for cinema and home theater owners.
 
Unlike existing surround sound systems, DTS:X is not tied to prescribed speaker configurations or a specific number of audio channels. DTS:X adapts to the viewing environment, allowing for a flexible speaker configuration that best fits the viewing space. DTS:X more accurately conveys the fluid movement of sound to create a richer entertainment soundscape than has previously been possible by moving sound objects to and through specific locations within – in front of, behind, above and beside the audience, precisely where the mixer placed them.
 
“DTS:X is built on the foundation of providing an open, adaptable solution for content creators, cinemas and homes to fulfill our goal of bringing immersive audio to as many people around the world as possible,” said Jon Kirchner, chairman and CEO of DTS, Inc. “Until recently, sound in movie theaters and in our homes has been dictated by a standardized speaker layout. Through the use of object-based audio, DTS:X is able to scale immersive soundtrack presentations across a wide range of playback systems, from efficient to extravagant, while staying true to the content creator’s vision. This approach delivers the most authentic three-dimensional audio experience ever, making the audience feel as if they are in the center of the action.”
 
DTS:X + CINEMA
In 1993, DTS revolutionized cinema sound, delivering “Jurassic Park’s” award-winning 5.1-channel soundtrack on CD-ROM, which was synchronized to the picture using a time code printed on the film. Twenty-two years later, DTS:X, the industry’s newest audio solution, is no longer limited to channels or tied to a speaker layout and is now delivered as part of the Digital Cinema Package.
 
The foundation of DTS:X is MDA, DTS’ license fee-free, open platform for creation of object-based immersive audio. MDA gives movie studios unprecedented control over the specific placement, movement and volume of sound objects. The platform also enables sound engineers to “mix once” for both immersive and conventional cinemas in a combined object- and channel-based audio format, allowing content to be easily distributed beyond the theater for streaming, broadcast, optical media and more.
 
“MDA is DTS' license fee-free contribution to the professional audio community for mixing and storage of immersive audio content,” said Kirchner. “MDA fits perfectly within today’s production workflow, and a combination of MDA and DTS:X provides a complete end-to-end workflow, from creation to exhibition.”
 
The DTS:X licensing program in cinema will offer theater owners the opportunity to provide their audience the most compelling, immersive sound experience possible. This can be achieved for almost any room configuration by installing DTS:X-approved equipment and working with the recommended speaker installation guidelines.
 
To ensure quality and provide flexibility within the DTS:X program, DTS has partnered with industry-leading server, sound rendering and processing companies. GDC Technology, QSC and USL, have developed and made available DTS:X-ready components that process and render MDA files.
  • GDC Technology – develops, manufactures and sells digital cinema servers and provides a comprehensive suite of digital cinema products, services and solutions for exhibitors and distributors 
  • QSC – designs and manufactures professional audio systems and solutions for professional installed, portable, production and cinema sound customers worldwide 
  • USL – is engaged in the design, manufacture, and sale of motion picture audio equipment and sound psrocessor  
GDC Technology and Carmike Cinemas are initial partners integrating DTS:X into theaters in the US and abroad.
 
GDC Technology boasts the largest installed base of digital cinema servers in the Asia-Pacific region, and the second largest, globally.
  • GDC is the worldwide DTS:X certification agent with an exclusive in Asia 
  • GDC will make MDA firmware updates available to theater owners over to its existing installed server base of more than 40,000 servers starting in May 2015 
  • GDC will provide DTS:X installation and certification for approximately 350 screens throughout Asia beginning in May 2015 
 “GDC is committed to offering state-of-the-art technology to its customers. We chose DTS:X because we believe it will transform the movie theater experience for audiences around the world,” said Dr. Man-Nang Chong, founder and CEO of GDC Technology. “Theater owners will appreciate the easy integration and flexible solutions that DTS:X offers as they upgrade their screens to this superior sound experience. Audiences win too. Because of the flexibility in speaker layout that DTS:X offers, immersive audio is now available to a larger number of theaters of all sizes than ever before.”
 
Carmike Cinemas, a leader in digital cinema and 3D cinema deployments and one of the largest motion picture exhibitors in the US, will upgrade selected theaters to DTS:X beginning in Spring 2015.
  • Carmike 15 (Columbus, Ga.) 
  • Carmike Movies ATL 278 (Atlanta, Ga.) 
  • Chapel Hills 13 (Colorado Springs, Colo.) 
  • Rosemont 18 (Rosemont, Ill.) 
  • Thoroughbred 20 (Franklin, Tenn.) 
  • Thousand Oaks 14 (Thousand Oaks, Calif.) 
  • Valley Bend 18 (Huntsville, Ala.) 
“We believe in the open platform philosophy of DTS:X and are excited to be among the first theater partners to be onboard,” said Fred Van Noy, senior vice president and chief operating officer, Carmike Cinemas. “The flexibility of DTS:X allows us to deliver an immersive experience to a broader audience. We love the fact that DTS:X adapts not only to numerous room designs; it also enables us to continue working with our existing equipment provider, QSC.”
 
DTS is presently working with several major studios and mixing stages in Los Angeles, Northern California and Canada that are evaluating DTS:X. DTS:X content announcements will be made by the studios when ready, in alignment with DTS.
 
DTS:X + AVRs
Manufacturers representing nearly 90 percent of the home AVR and surround processor market will launch DTS:X-enabled products beginning in early Summer 2015, with additional manufacturer and model announcements to follow in the coming months. Confirmed AVR partners include:
  • Denon – AVR-X7200W available now / DTS:X firmware upgrade later in 2015 
  • Integra – launching several models by Fall 2015 
  • Marantz – AV8802 available now / DTS:X firmware upgrade later in 2015 
  • Onkyo – launching several models by Fall 2015 
  • Outlaw Audio – details to follow 
  • Pioneer – details to follow 
  • Steinway Lyngdorf – P200 Surround Sound Processor available Summer 2015 / DTS:X firmware upgrade in Fall 2015 
  • Theta Digital – Casablanca IVa available Summer 2015 
  • Trinnov Audio – Altitude32 available now / DTS:X firmware upgrade Summer 2015 
  • Yamaha – launching DTS:X ready models in Fall 2015 
DTS:X solutions are also available for 2015 AV receiver silicon platforms representing the majority of the DSP platform market share, including Cirrus Logic, Analog Devices and Texas Instruments.
 
For home theater system owners, DTS:X provides personalization, flexibility and control for the most optimized listening experience possible. Key features include:
Backward Compatibility – DTS:X builds upon existing DTS-HD Master Audio to provide backward compatibility with existing DTS bitstreams and speaker layouts. In short, all features of DTS-HD Master Audio are supported and enable an immersive audio experience for older content.
  • The DTS:X content is backward compatible with the DTS-HD decoder 
  • The DTS:X decoder supports DVD, Blu-ray Disc (BD) and streaming media file formats 
  • DTS:X can spatially reformat stereo, 5.1 or 7.1 content to take full advantage of all speakers in a surround system 
  • Objects are never lost; if the object is embedded, it can be extracted and used in the rendered experience 
Dialog Control – AVR owners will be able to control the volume of specific audio elements at home, such as increasing dialog volume to match their listening preferences.
  • Dialog, as an object, can be lifted out from the background sounds when clarity and intelligibility are desired 
  • Content creators have the choice to implement this feature in their content mix 
Flexible Speaker Layout – With flexible speaker layouts and remapping technology, DTS:X allows the placement of home theater speakers virtually anywhere. The freedom of object-based audio enables optimized playback on a multitude of speaker layouts, with any number of speakers. The DTS speaker remapping engine supports any speaker configuration within a hemispherical layout based around the listening position in the room.
  • 2015 DTS:X AVRs can support up to 11.2 speaker output channels 
  • Content created for a specific speaker layout can be remapped for playout through a different layout 
  • Enables remapping of outputs to custom or OEM-defined speaker layouts, and remapping legacy content to new output configurations 
  • Support for 32 speaker locations (subject to each manufacturer’s product capabilities) 
  • Metadata-based spatial mapping renders the ideal 3D sound image to actual speaker layouts 
Lossless – DTS is known for lossless, master audio quality with no compromise, delivering dynamic bit allocation. DTS:X supports lossless encoding for the highest audio quality possible. In situations where bitrate is of high concern, DTS:X can also operate in a high-quality lossy mode. 
  • Supports up to 96k for object mixes 
  • Still supports up to 192k for stereo and multi-channel mixes 
  • DTS:X is true to the audio master, delivers in the highest quality and preserves its fidelity 
DTS Headphone:X
As part of DTS’ strategy to support the entire ecosystem of sound, from cinema to home to mobile, consumers can also access an engaging audio experience over their mobile devices with DTS Headphone:X, which enhances any ordinary pair of headphones with fully immersive surround sound. With DTS technology, even the smallest screens will sound huge. Immerse yourself at www.dts.com/dtsx and www.dts.com/headphonex
 


DTS, Inc. Web Site
About DTS, Inc.:
Since 1993, DTS has been dedicated to making the world sound better. Through its pioneering audio solutions for mobile devices, home theater systems, cinema and beyond, DTS provides incredibly high-quality, immersive and engaging audio experiences to listeners everywhere. Now, DTS is also powering imaging and sensing technologies as well. DTS is a subsidiary of, Xperi, Inc. DTS® and DTS:X® and their respective logos are trademark(s) or registered trademark(s) of Xperi Inc. or its subsidiaries in the United States and other countries.
DTS, Inc. Directory page

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