Sony Digital Cinema 4K confirms that National Amusements will be installing the brand-new SRX-R515DS 4K Projection Solution in the exhibitor’s new XPlus premium screens.
The SRX-R515DS delivers the industry’s best 4K
image quality and lowest total ownership costs for premium large format (PLF) screens.
The first of two systems is being installed in the
newly-refurbished premium XPlus auditorium at National Amusements’ Showcase
Cinema de Lux Reading multiplex in the south of England. Big, bright 4K
pictures on the 18m screen are complemented by a Dolby Atmos system to create an
immersive, three-dimensional soundspace.
Provision of the SRX-R515DS to National
Amusements also marks Sony’s first Managed Services contract with the US-based
operator. Over a 5-year financing period, National Amusements is offered the
projection system itself plus installation, technical support, system updates, spare
parts and Sony’s energy-efficient HPM lamps
that provide easier handling, longer life and significantly lower total
cost of ownership than conventional xenon sources.
A long-term Sony customer, National Amusements
has already standardised on Sony Digital Cinema 4K projection systems that are
installed in 252 Showcase and Showcase Cinema de Lux theatres in the UK.
range of entertainment options available to our customers is expanding all the
time”, notes Duncan Short, Vice President, USA and International Operations at
National Amusements. “In a world where more consumers are enjoying 4K picture
quality on TVs and tablets, it’s vital that we offer truly spectacular
entertainment that’s bigger, better and brighter. Powered by Sony’s 4K PLF
projector, our XPlus screen in Reading will deliver
an incomparable immersive movie-going experience.”
“More forward-looking operators are turning to Sony’s Managed Services
Agreement as the perfect way to access the latest projection technology on an
operating costs basis” comments David McIntosh, Vice President, Sony Digital
Cinema 4K Solutions for Europe and the Americas. “Our new SRX-R515DS 4K system
brings the best-possible picture quality to the biggest screens. As industry
VPF agreements come to an end, Sony’s Managed Services Plan ensures that every
cinema’s bright future can be less capital intensive.”
About the SRX-R515DS 4K Dual Projection System
combines two Sony SRX-R515
delivering reference light levels for 2D presentation on screens up to 19.5m for 14ft-L on white screen with 1.8 gain,
or 3D on screens as large as 23m for 4.5ft-L on
silver screen with 2.4 gain (installation dependent).
The SRX-R515DS pulls audiences right into the
action with immersive 4K detail and rich, lifelike colour. Utilising the
industry-leading 8,000:1 contrast ratio performance of the SRX-R515 projector
head, the SRX-R515DS assures best-possible image quality with deep blacks and
Configuration for 2D or 3D presentation between
screenings requires only the addition of static 3D polarisation filters to each
projector. Unlike other ‘triple flash’ solutions, Left and Right eye images are
projected continuously for smooth, natural 3D that's easy on the eye.
The SRX-R515DS projector pair can be operated
either side-by-side or stacked vertically to suit any projection booth. Set-up
is quick and easy, using the included auto alignment system that optimises
convergence of the two projectors for accurately-calibrated images across the
whole cinema screen delivering a true 4K image pixel by pixel.