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Sony Digital Cinema 4K gives audiences an entertainment experience they’ll never forget in 2D or 3D. There’s a complete family of Sony 4K projection systems to suit every cinema operator, from small boutique screens to the largest multiplex. All our easy-to-use projectors deliver 4K resolution images that viewers love, bursting with rich colour and industry-leading 8000:1 average contrast ratio. Sony’s SRX-R500 series of projectors are also HDR-ready, meeting brightness and contrast requirements for screening the latest 4K movies mastered for High Dynamic Range presentation. Spectacular 4K images are matched by impressively low running costs. The long-lasting HPM multi-lamp array in all our SRX-R500 Series projectors is more energy efficient than traditional Xenon lamps, reducing routine maintenance and cutting the risk of revenue-threatening dark screens. A compelling choice for the big screens, our Premium Large Format (PLF) projection solution outshines costly first generation laser systems, with unrivalled 4K picture quality at light levels up to 60,000 lumens.

 



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Basingstoke, U.K.—Feb 16, 2016

Turkish Cinemagoers Enjoy the Best Pictures

Sony 4K Digital Cinema surveys Turkey’s vibrant movie exhibition industry, where new screens are opening at a spectacular rate
Turkey’s cinema exhibition business is in impressive health right now, with more than 2,000 screens generating over 40 million ticket sales in 2015.  It’s clearly a great time for Turkish cinemagoers. With consumer confidence riding high, new theatres are opening at an unprecedented rate. Hungry for better entertainment experiences, customers are packing auditoriums in big-screen multiplexes and smaller boutique cinemas. 
 
Reflecting a buoyant Turkish retail sector, over 100 new shopping malls are due to open in Istanbul and countrywide this year. Many of these sites will feature multi-screen cinemas, offering shoppers and families a welcoming environment to spend an afternoon or evening in air-conditioned comfort. 
 
One illustration of this optimistic economic mood is Mars Cinema Group. The forward-looking operator is currently fitting ten Cinemaximum theatres at sites from Ankara to Van, Mardin and Izmir with over 80 Sony 4K digital projection systems. 
 
“We’re offering the best cinema experience in all corners of Turkey” explains Mars Cinema CEO Kurt Rieder. “And as we grow, our need for new projectors has grown. Combined with low ownership costs, Sony 4K gives our guests the picture quality they deserve.” 
 
There’s a huge influx of enthusiastic patrons with money to spend. And theatre owners are responding enthusiastically with a premium, value-added product that there’s plenty of demand for. Super-sized screens and premium surround sound deliver a truly immersive entertainment experience that a night in front of the DVD player at home can’t begin to replicate. The tired cinema staples of popcorn and watery cola are being replaced by upscale food and drink options. With plush seating and attentive service, it all brings movie-going closer to the experience of flying business class or visiting a chic bar for cocktails with friends. 
 
So why is Turkey’s cinema market outstripping its European neighbours?, Virtually all screen openings are at brand new sites, typically in urban areas, which is in contrast to  the more mature Western European market where cinemas are now decades old. 
 
Many European screens went digital almost a decade ago, using early projectors based on more primitive DLP technology. These projectors are becoming increasingly unreliable, inefficient and expensive to run. They’re also power-hungry compared with today’s technology, while spare parts are getting harder to source. But the real problem is that Europe’s elderly first-generation DLP projectors are only 2K resolution – scarcely better than your High Definition TV at home. 
 
Every one of 18,000 Sony cinema projectors worldwide offers amazing 4K resolution. With four times the pixel count of 2K it’s a revelation for viewing audiences, much like the switch from Standard Definition to Hi-Def broadcasts over a decade ago. Just as importantly, our 4K projectors create richly coloured, high contrast images with bright, eye-popping highlights and deep, dark blacks. Compared with the flat, washed-out images from older 2K cinema projectors it’s a revelation. 
 
All this puts Turkey’s cinema operators at a big advantage. New screens don’t have to worry about the poorer picture quality and unreliability of older hardware. Theatres can future-proof right now, with 4K projection guaranteeing the best possible picture quality for years to come. 
 
And that’s exactly the strategy being adopted by leading Turkish operators like CINEMApink. The prestigious chain has steered away from inferior 2K systems, equipping all of its screens at fifteen sites with over 100 Sony projectors. “We’re very excited about installing Sony 4K” says CINEMApink CEO Selim Yavuzoglu. “Our customers can get the very best experience with crystal clear picture quality and immersive sound” – all part of the operator’s mission to make every seat a VIP seat. 
 
Projection in 4K makes movies look better. More film-makers are recognising this by delivering their productions as a 4K DCP – the ‘digital print’ that’s sent to theatres on a hard drive or by satellite link. This replaces the bulky reels of 35mm celluloid film that are in decline. 4K is also an increasingly popular artistic choice for movie-makers: director Nuri Bilge Ceylan was winner of the Cannes Palme d'Or in 2014 for ‘Winter Sleep’, shot by Gökhan Tiryaki using Sony 4K cameras. 
 
All those extra pixels are great news for Turkey’s cinema owners and property developers. Our trail-blazing customers have recognised that 4K is a great way to keep audiences loyal, with pictures that other projection technologies just can’t match. What’s more, our projectors save operators money, cutting running costs with easy operation and maintenance. 
 
So if you’re opening a new cinema – or refitting an existing screen – the choice is refreshingly simple. Are your audiences satisfied with the same image quality they’ll get at home? Or are you going to make sure they’re treated to the best possible pictures… today and tomorrow?


Sony Digital Cinema Contacts:
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About Sony Digital Cinema:
Sony Digital Cinema combines a full range of Sony technologies, alternative content offerings, training and service to provide a broad range of solutions for exhibitors. The world’s leading manufacturer of commercially available 4K resolution digital cinema projection systems, the group also offers Sony’s TMS (theatre management system); digital signage hardware, software and content development; security systems and Network Operations Centre (NOC) services for the exhibition community. 
Sony Digital Cinema Directory page Sony Digital Cinema Web Site

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More Sony Digital Cinema News:
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Heralded for its approach to re-invigorating the cinema-going experience, Alamo Drafthouse’s newest location – its 39th – in Westminster, Colorado continues the cinema-eatery’s tradition of implementing Sony’s industry-leading 4K laser digital cinema projection technology. The nine-screen, all-laser complex features Sony’s SRX-R815P and SRX-R815DS 4K laser projectors in auditoriums ranging in size from 78 Seats to 245 Seats. The projectors deliver stunning picture quality with a high contrast ratio of 10,000:1 and are HDR (high dynamic range) and HFR (high frame rate) capable.

Sep 23, 2019 Sony Digital Cinema Expands Footprint with Galaxy Theatres
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Sony Electronics Inc. today announced the expansion of its Sony Digital Cinema™ premium large-format (PLF) movie theater auditorium to its first location in Texas, at Galaxy Theatres in The Colony. Sony Digital Cinema is a heightened experience for PLF theaters that features Sony’s industry-leading, dual-laser projection system, along with powerful sound and luxury reclining seats.

Aug 14, 2019 Star Cinema Grill Expands Adoption of Sony 4K Laser Projection to Outfit Two New Locations in Texas
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Apr 2, 2019 UA Galaxy Cinemas Redefines Movie Magic
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UA Galaxy Cinemas, Macau’s largest 3D film complex since its opening in 2011 strives to constantly redefine the cinematic experience. The 1,000-seat complex features 10 superbly-appointed theatres with four balcony boxes and five premium Director’s Clubs with comfortable reclining sofa seats, free-flow refreshments and a food delivery service to bring consumers’ movie-going experience to the next level!

Mar 27, 2019 Sony Launches the First Sony Digital Cinema, Demonstrating its Commitment to Enhancing Premium Theatrical Experiences
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During CinemaCon 2019, Sony will offer attendees the opportunity to see movies in a new light.  Joining forces with Galaxy Theatres, a state-of-the-art movie theater company, Sony is bringing the world’s first premium large-format (PLF) Sony Digital Cinema auditorium to their Las Vegas Boulevard Mall location.

Feb 13, 2019 Sony Announces the World Wide Launch of Sony Digital Cinema Premium Large-format Auditorium at Galaxy Theatres’ Las Vegas Location
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Sony Electronics Inc. is introducing Sony Digital Cinema™, the company’s experiential premium large-format (PLF) movie theater auditorium.  Working in conjunction with state-of-the-art movie theater company, Galaxy Theatres, the world’s first location will debut at their Las Vegas Boulevard Mall venue, which is planned to open in spring 2019.

Feb 12, 2019 Sony VENICE used to capture latest Keira Knightley feature, ‘Official Secrets’
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Sony’s next-generation motion picture camera system, VENICE ,has been used for principal photography on a new political thriller ‘Official Secrets’, directed by Gavin Hood, and produced by Ged Doherty, Elizabeth Fowler, and Melissa Zuo.

Jan 29, 2019 Partnership between Sony and GDC Raises Bar with 4K HDR Laser Projector
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Professional Solutions China of Sony (China) Ltd.(“Sony”) and GDC Technology Limited (“GDC”) today announced Sony’s SRX-R608-DS dual 4K laser projection system integrated with GDC’s next-generation SR-1100 integrated media block (IMB) completed the full range of tests necessary to receive compliance from Digital Cinema Initiative (DCI).

Jun 11, 2018 Sony Defines Next Generation of Cinema at CineEurope 2018
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At CineEurope 2018, Sony Digital Cinema 4K returns to dazzle audiences with cinematic demonstrations of its 4K laser solutions that represent the next-generation in movie presentation.

Jun 1, 2018 James Cameron’s Lightstorm Entertainment to Shoot Avatar Sequels on Sony’s Venice Camera
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Jun 1, 2018 Sony Adding Powerful New Features and Capabilities to the VENICE Full-Frame Motion Picture Camera System
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Sony is announcing new updates and developments for its VENICE CineAlta motion picture camera system including version 2 firmware, which has been advanced and will now be available in the beginning of July 2018.

Apr 25, 2018 Star Cinema Grill Finds a True Difference-maker in Sony 4K Laser Projectors
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“We wanted to be first to market in Houston with laser projectors,” said Jason Ostrow, Vice President of Star Cinema Grill.  With the installation of 30 Sony 4K laser digital cinema projectors over three locations, starting with College Station, Texas, Star Cinema Grill is accomplishing their goal.

Mar 27, 2018 Bob Raposo Joins Sony Electronics as Head of Theater Business
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Bob Raposo has joined Sony Electronics’ Professional Solutions Americas group as head of its Theater business. The exhibition industry veteran will focus on expanding Sony’s relationships with exhibitors and delivering a new experience for movie-goers through Crystal LED direct view technology as well as its HDR Ready 4K laser projector.

Dec 22, 2017 Double Debut: German Screens Install Europe’s First Sony 4K Laser Projector
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Sony Digital Cinema 4K has confirmed the sale of Europe’s first SRX-R815DS 4K laser dual projection system to German cinema operators.

Sep 18, 2017 Seeing the future: Sony Digital Cinema shows 4K Crystal LED display at Deauville
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Sep 6, 2017 Sony Unveils VENICE, Its First 36x24mm Full-Frame Digital Motion Picture Camera System
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Sony Electronics is unveiling VENICE – its first Full-Frame digital motion picture camera system. VENICE is the next generation of Sony’s CineAlta camera systems, designed to expand the filmmaker’s creative freedom through immersive, large-format, Full Frame capture of filmic imagery producing natural skin tones, elegant highlight handling and wide dynamic range. VENICE was designed through close collaboration with the creative community, fulfilling the requirements from filmmakers and production professionals.

Aug 14, 2017 Sony Launches First HDR-Ready 4K Laser Digital Cinema Projectors with High Contrast Ratio of 10,000:1
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Sony Digital Cinema 4K confirms the launch of a brand-new family of 4K laser digital cinema projectors.  The SRX-R800 Series is the first digital cinema projection system combining Sony’s latest-generation native 4K SXRD with a long-lasting laser light source.

Jul 18, 2017 Bigger bombshell: Atomic Blonde Premieres Projected in Sony 4K
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The hotly awaited Universal Pictures International release Atomic Blonde receives its world premiere on 17th July at Theater am Potsdamer Platz projected in Sony Digital Cinema 4K for big-screen thrills bursting with detail, colour and jaw-dropping contrast.

Jun 21, 2017 Hawk-Eye Takes Flight into Arts Production, with Charlie Parker’s Yardbird at Hackney Empire
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Sony Digital Cinema 4K and Hawk-Eye Innovations today announce the first full proof of concept of Hawk-Eye’s globally-renowned technology outside the world of sports broadcasting.

Jun 19, 2017 Damien Weissenburger projects Sony Digital Cinema 4K into the future
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Sony Professional Solutions Europe (PSE) confirms the appointment of Damien Weissenburger to spearhead the company’s expanding Theatre Solutions business that serves cinema chains and independent screen owners.
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