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Christie is a leader in visual solutions for world-class organizations, offering diverse applications for business, entertainment, and industry. A leading innovator in film projection since 1929 and a pioneer in projection systems since 1979, Christie has established a global reputation as a total service provider and the world's single source manufacturer of a variety of display technologies and solutions. Christie offers comprehensive solutions for cinema, large audience venues, control rooms, business presentations, training facilities, 3D and Virtual Reality, simulation and education as well as industrial and government environments.

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Atlanta, GA—Apr 11, 2016

Studio Veteran Brett Resnick Joins Allure, a Christie Company, as Vice President of Studio Relations

Hiring Marks Launch of Studio Entertainment Programming for Allure’s Christie Experiential Network
Allure and its Christie Experiential Network (CEN), leaders in creating engaging experiential digital experiences that transform the way exhibitors, studios, brands and their agencies connect with moviegoers across the country, are pleased to announce the appointment of veteran theatrical distribution executive Brett Resnick as Vice President of Studio Relations.
 
In his new position, Resnick will guide CEN strategies and activities as a key part of its continuing national rollout. He comes to the company with 20 years of distribution experience, which began at MGM, and most recently with 20th Century Fox, guiding the release of over 300 titles including AvatarStar Wars: Episode I, II, and IIIX-Men: The Last Stand; X-Men: Days of Future PastIndependence Day, and most recently Deadpool. Resnick also spearheaded the partnership between Fox and Fathom Events, bringing classics such as The Sound of MusicPlanet of The Apes and The King and I, back to the big screen.
 
“We are excited to have Brett join our team as we launch our studio entertainment programing,” said Kevin Romano, executive vice president, Allure, a Christie Company. “He brings vast studio experience and leadership to our team. His distribution and exhibitor expertise will be instrumental to support the rapid expansion of the Christie Experiential Network in North America and abroad.”
 
Said Resnick, “I am eager to get started and play an integral role in the strategic growth of the Christie Experiential Network. Establishing a productive, mutually beneficial relationship with studios is critical in the marketing of motion pictures in-theater.”
 
CEN installations will feature interactive and 3D content delivered on brilliant, animated Digital Posters and Experiential Displays, ranging from stand-alone units to award-winning Hero Video Walls with digital panels arranged in an 8 foot high by 14 foot wide herringbone pattern. The displays will demonstrate Christie’s proven expertise in delivering sophisticated, highly effective advertising campaigns using the latest innovations in digital technology to engage with theatre audiences and enhance exhibitors’ competitive advantage.

Christie is a dominant brand and partner in the digital cinema projection market with more than 50,000 installations worldwide. The company also provides premium cinema sound solutions with Christie Vive Audio™, while its Network Operations Center monitors more than 32,000 devices, including nearly 4,000 digital cinema screens and 4,700 screens of on-screen advertising.
 



Christie Contacts:
Media Contacts:
George Yunis                                                              
Allure, a Christie Company                                                                                       
404.528.1905
George.Yunis@allure-christie.com                           
 

Logo: Christie
About Christie: Christie Digital Systems USA, Inc. is a global visual and audio technologies company and a wholly owned subsidiary of Ushio Inc., Japan (JP: 6925). Christie revolutionized the movie industry with the launch of digital cinema projection, and since 1929 has embraced innovation and broken many technology barriers. From the world’s largest mega-events to the smallest applications, our technology—from advanced RGB pure laser and SDVoE technology to image processing and LED display solutions—empowers people to create the world’s best shared experiences. Visit www.christiedigital.com. Christie Directory page Christie Web Site
Allure Web Site
About Allure: Allure, A Christie Company, provides innovative engagement and transaction technologies, including the dynamic Christie Experiential Network, a revolutionary Digital-Out-Of-Home media partner for brands and advertisers. Connecting brands and products with consumers at points of influence and purchase in a variety of retail environments, these intelligent and innovative solutions and networks integrate analytics, exceptional creative, software, and hardware through business applications that deliver engaging dynamic data-driven experiences and achieve desired outcomes. Allure Directory page

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