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Christie is a leader in visual solutions for world-class organizations, offering diverse applications for business, entertainment, and industry. A leading innovator in film projection since 1929 and a pioneer in projection systems since 1979, Christie has established a global reputation as a total service provider and the world's single source manufacturer of a variety of display technologies and solutions. Christie offers comprehensive solutions for cinema, large audience venues, control rooms, business presentations, training facilities, 3D and Virtual Reality, simulation and education as well as industrial and government environments.

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Wokingham, UK—Jun 15, 2017

Allure, a Christie Company, Debuts in Europe with Automated Digital Signage Content Platform for the Cinema Industry

Allure, A Christie Company (Allure), the market leader in activating brands, environments, and experiences digitally, will unveil its data-driven, advanced content automation platform for Digital Signage (DS) to exhibitors June 19th-22nd at CineEurope 2017 in Barcelona, Spain. 
 
Initially introduced in the US at CinemaCon in February 2017, this exclusive software platform from Allure enables exhibitors, retailers and other foodservice operations of any form to drive consumer behavior and revenue by automatically adapting and changing digital content and messages in real-time in response to any number of business-related factors or conditions such as; point-of-sale data, inventory levels, ticket sales, guest demographics, weather feeds, and more. Added to turnkey end-to-end hardware, software and service availability, Allure digital signage solutions and integrations enable cinema operators world-wide to identify revenue opportunities, drive consumer behavior in those directions and improve guest experience simultaneously. 
 
“Our deployments in the US have been thoroughly tested and proven to bring an increase in ROI, so we’re excited to unveil this revolutionary technology to Europe, Middle East, and Africa,” said Craig Chapin, president of Allure. He continued, “This automated, data-driven Digital Signage solution leverages multiple data sources and applies pre-established rules customized to the individual circuit to output digital content that drives revenue for exhibitors.” 
 
The 26th edition of CineEurope is expected to bring more than 3000 cinema exhibition and distribution professionals from Europe, Middle East and Africa (EMEA) and the rest of the world to Barcelona to view exclusive content from upcoming theatrical releases, get exposure to the latest cinematic technologies, products, and services, and network with industry professionals. 
 
For more information, demonstrations, or to express interest in Digital Signage pilot testing opportunities, please contact Allure at info@allure-christie.com. Or visit the Christie Booth at CineEurope 2017 in Barcelona, Spain (June 19-22, Barcelona International Convention Center, Main Exhibition Hall – Suite D).



 



Christie Contacts:
George Yunis 
(404) 528-1905 
george.yunis@allure-christie.com

John Houston 
Account Director 
Wildwood PR 
+44 (0)1293 851115 
John.houston@wildwoodpr.com

Cindy Symons 
Media Relations & PR Manager EMEA 
Christie 
+44 (0)118 977 8000 
cindy.symons@christiedigital.com

Logo: Christie
About Christie: Christie Digital Systems USA, Inc. is a global visual and audio technologies company and a wholly owned subsidiary of Ushio Inc., Japan (JP: 6925). Christie revolutionized the movie industry with the launch of digital cinema projection, and since 1929 has embraced innovation and broken many technology barriers. From the world’s largest mega-events to the smallest applications, our technology—from advanced RGB pure laser and SDVoE technology to image processing and LED display solutions—empowers people to create the world’s best shared experiences. Visit www.christiedigital.com. Christie Directory page Christie Web Site
About Allure: Allure, A Christie Company, provides innovative engagement and transaction technologies, including the dynamic Christie Experiential Network, a revolutionary Digital-Out-Of-Home media partner for brands and advertisers. Connecting brands and products with consumers at points of influence and purchase in a variety of retail environments, these intelligent and innovative solutions and networks integrate analytics, exceptional creative, software, and hardware through business applications that deliver engaging dynamic data-driven experiences and achieve desired outcomes. Allure Directory page

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More Christie News:
Jul 24, 2020 Christie’s Strong Partnership with Shanghai International Film Festival Enters the 12th Year
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Christie®, a leader in creating and delivering the world’s best visual and audio experiences, is delighted to continue its longstanding partnership with the Shanghai International Film Festival (SIFF) for the 12th consecutive year.

Jul 16, 2020 Christie lights up Lavazza Drive-In Film Festival
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Christie® is pleased to sponsor the Lavazza Drive-In Film Festival co-hosted by the ICFF, presented by IC Savings and CHIN Radio/TV, taking place July 20-31 at Toronto’s Ontario Place. Movie-goers can enjoy a curated selection of films from countries hardest hit by COVID-19, in a safe, socially distanced environment.

Jun 15, 2020 Christie Stands with Industry Partners at CineEurope
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Christie®, a leader in creating and delivering the world’s best visual and audio experiences, joins CineEurope 2020 online conference and tradeshow, June 17-18, 2020, where it will reaffirm support for its partners and introduce new RGB laser technology designed to further improve cost of operation as theater doors start to open.

Feb 27, 2020 Carnival Cinemas to Go 100% Laser
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One of the leading and fastest growing national multiplex chain Carnival Cinemas, led by Dr. Shrikant Bhasi, has chosen Christie’s RGB pure laser cinema projectors featuring RealLaser™ illumination technology as its next-generation projection systems to power theater screens across the country. The projectors will be installed and maintained by TSR Films Private Limited (TSR Films), Christie’s pre-eminent integration partner of its family of RGB pure laser cinema projectors in India.

Jan 23, 2020 Multicines Opens the First 4K RGB Pure Laser Cinema in Ecuador with Christie
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Ecuador’s first cinema equipped with 4K RGB laser projection has just opened in the Condado de Quito shopping mall. The integrator CES+ (Cinema Equipment & Supplies) recently installed a Christie® CP4330-RGB projector with RealLaser™ illumination in the MCX Multicines Xtreme theater.

Jan 10, 2020 Wanda Cinema’s 600th multiplex in China chooses Christie
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Christie® is pleased to announce that Wanda Cinema, China’s largest film distributor and cinema operator, has chosen Christie’s compact all-in-one, DCI-compliant RGB pure laser cinema projector, featuring RealLaser™ illumination technology, for its 600th multiplex in the country.

Dec 11, 2019 Christie RGB RealLaser technology and Vive Audio complete Southern Theatres’ GPX luxury renovation
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VSS-Southern Theatres, LLC has undertaken a complete renovation of the former Grand Theatre with the recently opened Amstar Cinemas 18 Four Seasons Station in Greensboro, NC.  With 18 screens, 12 of which were newly renovated, the complex features a state-of-the-art Grand Premium Experience (GPX®) Auditorium offering the ultimate movie-watching experience, using a Christie® CP4330- RGB cinema projector, with RealLaser™ RGB pure laser illumination technology and Christie Vive Audio™ delivering powerful Dolby Atmos® sound.

Dec 10, 2019 Cinépolis Chooses Christie RGB Pure Laser Projectors for New Pejaten Village Multiplex in Indonesia
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Christie® is pleased to announce that Cinépolis, the world’s second largest cinema chain based on admissions, has chosen Christie’s next-generation laser cinema projectors, featuring RealLaser™ illumination technology, to power its theater screens at Pejaten Village.

Dec 3, 2019 The World’s Biggest Pop Culture Event CCXP Chooses Christie RealLaser
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A Christie® CP4330-RGB pure laser cinema projector will light up the main auditorium screen at CCXP19, the world’s biggest pop culture event, from the  5th through 8th of December in São Paulo, Brazil.

Nov 7, 2019 Supercines Boasts Ecuador’s First RealLaser Cinema Projectors
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Supercines, Ecuador’s leading cinema chain, has opened a new eight-screen multiplex in the Ambato shopping mall equipped with Christie® Vive Audio™ and Christie RGB pure laser cinema projectors, the first of their kind in Ecuador. The multiplex lobby also uses 60 Christie Access LCD panels to advertise upcoming movies and promotions.
More Allure News:

Dec 6, 2016 Rodrick Glass, EVP Business Development & Brian Whitney, SVP Global Sales, at Allure, A Christie Company To Speak at CineAsia
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Rodrick Glass and Brian Whitney from Allure, A Christie Company (Allure) will join industry leaders across the Asian cinema exhibition and distribution community at CineAsia University, presented by Golden Link on December 6th 2016 at 2 PM at the Hong Kong Convention and Exhibition Centre.

Sep 29, 2016 Christie Experiential Network Announces 38th Theatre Circuit Under Contract
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Allure, a Christie Digital Systems USA, Inc. company, and its Christie Experiential Network (CEN), leaders in creating immersive and engaging experiential Digital Out-of-Home (DOOH) solutions, is proud to announce the recent signing of the 38th theatre circuit to join its revolutionary advertising network.

Jun 24, 2016 Allure and its Christie Experiential Network Continue Expansion as Company Inks Deal with Southern Theatres in U.S.
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Allure and its Christie Experiential Network (CEN), leaders in creating engaging experiential Digital Out-of-Home (DOOH) solutions, has signed a deal with Southern Theatres to deliver digital in-theatre advertising and promotional content through its interactive and experiential digital displays in theatre lobbies. The deal further expands Southern Theatres’ multiyear partnership with Allure and CEN for digital signage services.

Apr 12, 2016 Allure, A Christie Company, Announces New ‘Out of the Box’ Video Wall Packages for Cinema, Retail and Other Venues
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Allure, a Christie Company and a leader in providing engagement and transaction technology solutions, has launched a new set of custom, “out of the box” Video Wall packages designed to make implementation easier, quicker and more cost effective, all while offering a choice of top quality displays, warranties and installation services.

Apr 11, 2016 Studio Veteran Brett Resnick Joins Allure, a Christie Company, as Vice President of Studio Relations
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Allure and its Christie Experiential Network (CEN), leaders in creating engaging experiential digital experiences that transform the way exhibitors, studios, brands and their agencies connect with moviegoers across the country, are pleased to announce the appointment of veteran theatrical distribution executive Brett Resnick as Vice President of Studio Relations.
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