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# 1937 Scophony

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Wokingham, UK—Jun 15, 2017

Allure, a Christie Company, Debuts in Europe with Automated Digital Signage Content Platform for the Cinema Industry

Allure, A Christie Company (Allure), the market leader in activating brands, environments, and experiences digitally, will unveil its data-driven, advanced content automation platform for Digital Signage (DS) to exhibitors June 19th-22nd at CineEurope 2017 in Barcelona, Spain. 
 
Initially introduced in the US at CinemaCon in February 2017, this exclusive software platform from Allure enables exhibitors, retailers and other foodservice operations of any form to drive consumer behavior and revenue by automatically adapting and changing digital content and messages in real-time in response to any number of business-related factors or conditions such as; point-of-sale data, inventory levels, ticket sales, guest demographics, weather feeds, and more. Added to turnkey end-to-end hardware, software and service availability, Allure digital signage solutions and integrations enable cinema operators world-wide to identify revenue opportunities, drive consumer behavior in those directions and improve guest experience simultaneously. 
 
“Our deployments in the US have been thoroughly tested and proven to bring an increase in ROI, so we’re excited to unveil this revolutionary technology to Europe, Middle East, and Africa,” said Craig Chapin, president of Allure. He continued, “This automated, data-driven Digital Signage solution leverages multiple data sources and applies pre-established rules customized to the individual circuit to output digital content that drives revenue for exhibitors.” 
 
The 26th edition of CineEurope is expected to bring more than 3000 cinema exhibition and distribution professionals from Europe, Middle East and Africa (EMEA) and the rest of the world to Barcelona to view exclusive content from upcoming theatrical releases, get exposure to the latest cinematic technologies, products, and services, and network with industry professionals. 
 
For more information, demonstrations, or to express interest in Digital Signage pilot testing opportunities, please contact Allure at info@allure-christie.com. Or visit the Christie Booth at CineEurope 2017 in Barcelona, Spain (June 19-22, Barcelona International Convention Center, Main Exhibition Hall – Suite D).



 


Christie Contacts:
George Yunis 
(404) 528-1905 
george.yunis@allure-christie.com

John Houston 
Account Director 
Wildwood PR 
+44 (0)1293 851115 
John.houston@wildwoodpr.com

Cindy Symons 
Media Relations & PR Manager EMEA 
Christie 
+44 (0)118 977 8000 
cindy.symons@christiedigital.com

Logo: Christie About Christie: Christie Digital Systems USA, Inc. is a global visual and audio technologies company and a wholly-owned subsidiary of Ushio Inc., Japan (JP:6925). Consistently setting the standards by being the first to market some of the world’s most advanced projectors, complete system displays, and cinema audio solutions; Christie is recognized as one of the most innovative visual technology companies in the world. From retail displays to Hollywood, mission critical command centers to classrooms and training simulators, Christie display solutions and projectors capture the attention of audiences around the world with dynamic and stunning images, accompanied by awe-inspiring sound. Visit www.christiedigital.com. Christie Directory page Christie Web Site About Allure: Allure, A Christie Company, provides innovative engagement and transaction technologies, including the dynamic Christie Experiential Network, a revolutionary Digital-Out-Of-Home media partner for brands and advertisers. Connecting brands and products with consumers at points of influence and purchase in a variety of retail environments, these intelligent and innovative solutions and networks integrate analytics, exceptional creative, software, and hardware through business applications that deliver engaging dynamic data-driven experiences and achieve desired outcomes. Allure Directory page

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