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Christie is a leader in visual solutions for world-class organizations, offering diverse applications for business, entertainment, and industry. A leading innovator in film projection since 1929 and a pioneer in projection systems since 1979, Christie has established a global reputation as a total service provider and the world's single source manufacturer of a variety of display technologies and solutions. Christie offers comprehensive solutions for cinema, large audience venues, control rooms, business presentations, training facilities, 3D and Virtual Reality, simulation and education as well as industrial and government environments.

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Wokingham, UK—Jun 15, 2017

Allure, a Christie Company, Debuts in Europe with Automated Digital Signage Content Platform for the Cinema Industry

Allure, A Christie Company (Allure), the market leader in activating brands, environments, and experiences digitally, will unveil its data-driven, advanced content automation platform for Digital Signage (DS) to exhibitors June 19th-22nd at CineEurope 2017 in Barcelona, Spain. 
 
Initially introduced in the US at CinemaCon in February 2017, this exclusive software platform from Allure enables exhibitors, retailers and other foodservice operations of any form to drive consumer behavior and revenue by automatically adapting and changing digital content and messages in real-time in response to any number of business-related factors or conditions such as; point-of-sale data, inventory levels, ticket sales, guest demographics, weather feeds, and more. Added to turnkey end-to-end hardware, software and service availability, Allure digital signage solutions and integrations enable cinema operators world-wide to identify revenue opportunities, drive consumer behavior in those directions and improve guest experience simultaneously. 
 
“Our deployments in the US have been thoroughly tested and proven to bring an increase in ROI, so we’re excited to unveil this revolutionary technology to Europe, Middle East, and Africa,” said Craig Chapin, president of Allure. He continued, “This automated, data-driven Digital Signage solution leverages multiple data sources and applies pre-established rules customized to the individual circuit to output digital content that drives revenue for exhibitors.” 
 
The 26th edition of CineEurope is expected to bring more than 3000 cinema exhibition and distribution professionals from Europe, Middle East and Africa (EMEA) and the rest of the world to Barcelona to view exclusive content from upcoming theatrical releases, get exposure to the latest cinematic technologies, products, and services, and network with industry professionals. 
 
For more information, demonstrations, or to express interest in Digital Signage pilot testing opportunities, please contact Allure at info@allure-christie.com. Or visit the Christie Booth at CineEurope 2017 in Barcelona, Spain (June 19-22, Barcelona International Convention Center, Main Exhibition Hall – Suite D).



 



Christie Contacts:
George Yunis 
(404) 528-1905 
george.yunis@allure-christie.com

John Houston 
Account Director 
Wildwood PR 
+44 (0)1293 851115 
John.houston@wildwoodpr.com

Cindy Symons 
Media Relations & PR Manager EMEA 
Christie 
+44 (0)118 977 8000 
cindy.symons@christiedigital.com

Logo: Christie
About Christie: Christie Digital Systems USA, Inc. is a global visual and audio technologies company and a wholly owned subsidiary of Ushio Inc., Japan (JP: 6925). Christie revolutionized the movie industry with the launch of digital cinema projection, and since 1929 has embraced innovation and broken many technology barriers. From the world’s largest mega-events to the smallest applications, our technology—from advanced RGB pure laser and SDVoE technology to image processing and LED display solutions—empowers people to create the world’s best shared experiences. Visit www.christiedigital.com. Christie Directory page Christie Web Site
About Allure: Allure, A Christie Company, provides innovative engagement and transaction technologies, including the dynamic Christie Experiential Network, a revolutionary Digital-Out-Of-Home media partner for brands and advertisers. Connecting brands and products with consumers at points of influence and purchase in a variety of retail environments, these intelligent and innovative solutions and networks integrate analytics, exceptional creative, software, and hardware through business applications that deliver engaging dynamic data-driven experiences and achieve desired outcomes. Allure Directory page

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More Christie News:
Nov 2, 2020 Christie Stands Together with Industry Partners at CineAsia 2020 Online Tradeshow
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Christie®, a leader in creating and delivering the world’s best visual and audio experiences, will stand united with cinema industry partners by joining the CineAsia 2020 online tradeshow, taking place November 4-5.

Oct 28, 2020 Christie Introduces Groundbreaking Far-UVC Light Fixture with Patented Care222 Technology for UV Disinfection That May Be Used Around People
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Christie® is pleased to announce the launch of the Christie® CounterAct™ line of commercial UV disinfection products with patented Care222® far-UVC light technology for cinemas, theme parks, museums, sports complexes and other indoor spaces.

Oct 26, 2020 Norway Cinema Screens Get the Christie RGB Pure Laser Projector Treatment
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Christie, a leader in creating and delivering the world’s best visual experiences, has announced that 51 cinema screens across Norway are set to reap the benefits of its RGB laser illumination technology as part of an extensive refit.

Oct 15, 2020 Christie Granted U.S Patent for In-Home Streaming Technology for Cinema Exhibitors
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Christie®, a world leading visual technologies company, announced that, pursuant to a filing in 2018, the U.S Patent and Trademark Office (USPTO), has issued Christie a U.S. patent under US10783282B2 on September 22, 2020, which enables exhibitors to stream movies directly to the home using their current technologies in a way that supplements their existing business model.

Oct 13, 2020 Suning Cinema opens “all Christie” RGB laser multiplex in Xi’an
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Christie®, a global leader in digital cinema projection technologies, is pleased to announce that Suning Cinema has deployed its leading-edge RGB laser cinema projectors for all auditoriums in its new multiplex in Xi’an, Shaanxi province.

Sep 21, 2020 Christie Redefines PLF Cinema Experience with CP4450-RGB – the Brightest Direct-Coupled RGB Pure Laser Projector on the Market
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Christie®, a global leader in digital cinema projection and audio technologies, is redefining the movie-going experience for Premium Large Format (PLF) theatres with its state-of-the-art RGB pure laser cinema projector that delivers incredibly colorful and detailed visuals.

Sep 10, 2020 Christie Celebrates 20th Year as Official Digital Projection Partner of the Toronto International Film Festival
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Christie® is proud to celebrate its 20th year as the Official Digital Projection Partner of the Toronto International Film Festival (TIFF). Kicking off its 45th year today, and running until September 19, the Festival will screen 50 new films across venues adapted to the global pandemic, including a drive-in theatre, an open-air cinema, and indoor venues tailored for public safety.

Aug 17, 2020 Christie Reaffirms Support for Cinema Industry, Showcases New Technology and Services at BIRTV 2020 Online Trade Show
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Christie, a leader in creating and delivering the world’s best visual and audio experiences, will be participating in the Beijing International Radio, TV & Film Exhibition (BIRTV) 2020 online trade show, taking place on August 19-21.

Jul 24, 2020 Christie’s Strong Partnership with Shanghai International Film Festival Enters the 12th Year
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Christie®, a leader in creating and delivering the world’s best visual and audio experiences, is delighted to continue its longstanding partnership with the Shanghai International Film Festival (SIFF) for the 12th consecutive year.

Jul 16, 2020 Christie lights up Lavazza Drive-In Film Festival
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Christie® is pleased to sponsor the Lavazza Drive-In Film Festival co-hosted by the ICFF, presented by IC Savings and CHIN Radio/TV, taking place July 20-31 at Toronto’s Ontario Place. Movie-goers can enjoy a curated selection of films from countries hardest hit by COVID-19, in a safe, socially distanced environment.
More Allure News:

Dec 6, 2016 Rodrick Glass, EVP Business Development & Brian Whitney, SVP Global Sales, at Allure, A Christie Company To Speak at CineAsia
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Rodrick Glass and Brian Whitney from Allure, A Christie Company (Allure) will join industry leaders across the Asian cinema exhibition and distribution community at CineAsia University, presented by Golden Link on December 6th 2016 at 2 PM at the Hong Kong Convention and Exhibition Centre.

Sep 29, 2016 Christie Experiential Network Announces 38th Theatre Circuit Under Contract
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Allure, a Christie Digital Systems USA, Inc. company, and its Christie Experiential Network (CEN), leaders in creating immersive and engaging experiential Digital Out-of-Home (DOOH) solutions, is proud to announce the recent signing of the 38th theatre circuit to join its revolutionary advertising network.

Jun 24, 2016 Allure and its Christie Experiential Network Continue Expansion as Company Inks Deal with Southern Theatres in U.S.
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Allure and its Christie Experiential Network (CEN), leaders in creating engaging experiential Digital Out-of-Home (DOOH) solutions, has signed a deal with Southern Theatres to deliver digital in-theatre advertising and promotional content through its interactive and experiential digital displays in theatre lobbies. The deal further expands Southern Theatres’ multiyear partnership with Allure and CEN for digital signage services.

Apr 12, 2016 Allure, A Christie Company, Announces New ‘Out of the Box’ Video Wall Packages for Cinema, Retail and Other Venues
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Allure, a Christie Company and a leader in providing engagement and transaction technology solutions, has launched a new set of custom, “out of the box” Video Wall packages designed to make implementation easier, quicker and more cost effective, all while offering a choice of top quality displays, warranties and installation services.

Apr 11, 2016 Studio Veteran Brett Resnick Joins Allure, a Christie Company, as Vice President of Studio Relations
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Allure and its Christie Experiential Network (CEN), leaders in creating engaging experiential digital experiences that transform the way exhibitors, studios, brands and their agencies connect with moviegoers across the country, are pleased to announce the appointment of veteran theatrical distribution executive Brett Resnick as Vice President of Studio Relations.
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