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Christie is a leader in visual solutions for world-class organizations, offering diverse applications for business, entertainment, and industry. A leading innovator in film projection since 1929 and a pioneer in projection systems since 1979, Christie has established a global reputation as a total service provider and the world's single source manufacturer of a variety of display technologies and solutions. Christie offers comprehensive solutions for cinema, large audience venues, control rooms, business presentations, training facilities, 3D and Virtual Reality, simulation and education as well as industrial and government environments.

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New York, NY—Sep 29, 2016

Christie Experiential Network Announces 38th Theatre Circuit Under Contract

Allure And Its Experiential Media Network Continuing Rapid Expansion Into Movie Theatre Circuits And Lobbies Across North America
Allure, a Christie Digital Systems USA, Inc. company, and its Christie Experiential Network (CEN), leaders in creating immersive and engaging experiential Digital Out-of-Home (DOOH) solutions, is proud to announce the recent signing of the 38th theatre circuit to join its revolutionary advertising network.

CEN, the world’s first experiential media network, is fueled by its game-changing and highly engaging mix of brand-interactive content, mobile-enabled interactions, and pure wow-factor – theatre owners, brand agencies and advertisers are experiencing digital in-venue environments that connect with consumers like never before. With installations continuing at an accelerating pace, the network currently reaches more than 40 million movie-goers annually and is on track to achieve 245 theatre lobby installations in North America over the next twelve months alone.

Operating in many of the most sought after theatre circuits, including Movie Tavern, National  Amusements Inc. (NAI), and Emagine Theatres; the network recently deployed its award- winning digital display solutions for Regency Theatres and Brendan Theatres. Commenting on the digital transformation CEN delivers, Kevin Romano, EVP Global Media at Allure stated, “Our top priority is to deliver the most compelling and differentiated movie-going experience for our customers. With our technology and viewer engagement strategies, we’re elevating the in-theatre experience through an amazing mix of large-format digital video presentations and interactive touch displays, all featuring content that literally stops guests in their tracks and engages them in-person and on their devices.”

Consumer engagement and differentiated experiences are themes echoed by Paul Glantz, CEO, Emagine Entertainment, “Our experience with CEN has been exceptional – the positive impact on guest experience and the additional revenue we receive has exceeded expectations.”

Glantz continued, “The deployment at our Palladium Theatre in Birmingham, MI, was honored as “Best Overall Retail or Mall Experience” at the Daily DOOH 2015 Gala Awards, which in addition to the business results made the decision to include CEN in our operational plan for our recent acquisition of Mueller Theatres a no-brainer.”

Craig Sholder, EVP of Business Development and Strategic Planning for Christie Digital Systems, commented, “With the array of exclusive game-changing technology solutions and services our teams at Allure, CEN and Christie provide, our common goal is to innovate, develop and deliver spectacular entertainment experiences and environments that keep our exhibition partners at the forefront of entertainment, not only today but for years to come.”

About Allure and the Christie Experiential Network (www.allure-christie.com)
Allure and CEN activate brands, environments and experiences digitally by connecting brands, advertisers and consumers at points of influence and purchase in a variety of retail environments. Their Experiential Media Network installations feature interactive and 3D content delivered on brilliant, animated Digital Posters and Experiential Displays, ranging from stand-alone units to award winning Hero Walls with digital panels arranged in an 8-foot high by 14-foot wide herringbone pattern. Incorporating NFC, Blue Tooth technology and more, content comes alive and immerses viewers with interaction opportunities, including gamification and more. Leveraging its intelligent, innovative and interactive data-driven solutions through analytics, exceptional creative, powerful software, and cutting-edge hardware, the organization offers business applications that deliver engaging consumer experiences and achieve desired business outcomes.




Logo: Christie
About Christie: Christie Digital Systems USA, Inc. is a global visual and audio technologies company and a wholly-owned subsidiary of Ushio Inc., Japan (JP:6925). Consistently setting the standards by being the first to market some of the world’s most advanced projectors, complete system displays, and cinema audio solutions; Christie is recognized as one of the most innovative visual technology companies in the world. From retail displays to Hollywood, mission critical command centers to classrooms and training simulators, Christie display solutions and projectors capture the attention of audiences around the world with dynamic and stunning images, accompanied by awe-inspiring sound. Visit www.christiedigital.com. Christie Directory page Christie Web Site
About Allure: Allure, A Christie Company, provides innovative engagement and transaction technologies, including the dynamic Christie Experiential Network, a revolutionary Digital-Out-Of-Home media partner for brands and advertisers. Connecting brands and products with consumers at points of influence and purchase in a variety of retail environments, these intelligent and innovative solutions and networks integrate analytics, exceptional creative, software, and hardware through business applications that deliver engaging dynamic data-driven experiences and achieve desired outcomes. Allure Directory page

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More Christie News:
Sep 9, 2019 Sree Kalidas M-Plex chooses Christie RealLaser RGB laser cinema projectors and Vive Audio for its new multiplex in Kerala
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Christie® is pleased to announce that Sree Kalidas M-Plex has become the first cinema complex in the southern Indian state of Kerala to deploy its next-generation cinema projectors featuring Christie RealLaser™ illumination and Vive Audio™.

Aug 21, 2019 CGV Invests in 94 Christie RealLaser RGB Pure Laser Cinema Projectors for Multiplexes in South Korea
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Christie® is pleased to announce that CGV, the largest multiplex cinema chain in South Korea, has acquired 94 units of Christie’s next-generation, RGB pure laser cinema projectors featuring Christie RealLaser™ illumination technology.

Aug 15, 2019 Christie Demonstrates Capabilities of RealLaser RGB Pure Laser Cinema Projectors at BIRTV
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Christie’s RealLaser™ RGB pure laser cinema projectors, chosen by cinema leaders and filmmakers globally, will be shown at the Beijing International Radio, TV & Film Exhibition (BIRTV), taking place at the China International Exhibition Center, August 21-24.

Aug 8, 2019 Christie honored with ICTA’s Teddy Award for Manufacturer of the Year
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ICTA Logo
Christie® is pleased to announce it has earned the International Cinema Technology Association (ICTA) Teddy Award as Manufacturer of the Year.

Aug 7, 2019 Cinema Sunshine chooses Christie’s RealLaser family of RGB laser cinema projectors and Vive Audio for its new flagship multiplex in Tokyo
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Christie® is pleased to announce that Cinema Sunshine has deployed Christie’s next-generation cinema projectors featuring Christie RealLaser™ illumination and Vive Audio™ in its new flagship cinema complex in Tokyo.

Aug 1, 2019 Christie Continues Strong Partnership as Big Cine Expo 2019’s Official Technology Partner for Fourth Consecutive Year
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Christie®, a leader in creating and delivering the world’s best visual and audio experiences, is pleased to continue its association with Big Cine Expo 2019 by serving as the event’s official technology partner for the fourth consecutive year.

Jul 17, 2019 Moscow’s Most Cutting-Edge Summer Cinema Opens its New Season with Equipment from Christie
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Every year, the onset of summer brings swarms of Muscovites into the city’s parks. Aside from nature, festivals, and ice cream, this summer one of Moscow’s central green zones, Gorky Park, will be offering visitors the chance to partake in the most important of the arts at the Garage Museum of Modern Art’s refurbished Garage Screen summer cinema.

Jul 15, 2019 Christie Cinema Asia Appoints New Executive Director for Greater China
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Christie®, a leader in creating and sharing the world’s best visual and audio experiences, is pleased to announce the appointment of Peter Chen as Executive Director of Sales, Cinema, Greater China, at Christie Digital Systems (China) with effect from today.

Jul 11, 2019 Christie Cinema Asia Appoints New Senior Sales Manager for Korea
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Christie®, a leader in creating and sharing the world’s best visual and audio experiences, is pleased to announce the appointment of Eric Shim as Senior Sales Manager – Cinema (Korea), reporting to Han Kim, Senior Cinema Sales Director, Asia Pacific.

Jul 10, 2019 CJ 4DPLEX and Christie Partnering to Expand 4DX and ScreenX Across the U.S.
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CJ 4DPLEX (www.cj4dx.com), the world’s leading cinema technology company, announced today a new partnership with Christie, where the two companies work to identify new opportunities for ScreenX and 4DX solutions expanding the network across the exhibition landscape in the U.S.
More Allure News:
Jun 15, 2017 Allure, a Christie Company, Debuts in Europe with Automated Digital Signage Content Platform for the Cinema Industry
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Allure, A Christie Company (Allure), the market leader in activating brands, environments, and experiences digitally, will unveil its data-driven, advanced content automation platform for Digital Signage (DS) to exhibitors June 19th-22nd at CineEurope 2017 in Barcelona, Spain.

Dec 6, 2016 Rodrick Glass, EVP Business Development & Brian Whitney, SVP Global Sales, at Allure, A Christie Company To Speak at CineAsia
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Rodrick Glass and Brian Whitney from Allure, A Christie Company (Allure) will join industry leaders across the Asian cinema exhibition and distribution community at CineAsia University, presented by Golden Link on December 6th 2016 at 2 PM at the Hong Kong Convention and Exhibition Centre.


Jun 24, 2016 Allure and its Christie Experiential Network Continue Expansion as Company Inks Deal with Southern Theatres in U.S.
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Allure and its Christie Experiential Network (CEN), leaders in creating engaging experiential Digital Out-of-Home (DOOH) solutions, has signed a deal with Southern Theatres to deliver digital in-theatre advertising and promotional content through its interactive and experiential digital displays in theatre lobbies. The deal further expands Southern Theatres’ multiyear partnership with Allure and CEN for digital signage services.

Apr 12, 2016 Allure, A Christie Company, Announces New ‘Out of the Box’ Video Wall Packages for Cinema, Retail and Other Venues
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Allure, a Christie Company and a leader in providing engagement and transaction technology solutions, has launched a new set of custom, “out of the box” Video Wall packages designed to make implementation easier, quicker and more cost effective, all while offering a choice of top quality displays, warranties and installation services.

Apr 11, 2016 Studio Veteran Brett Resnick Joins Allure, a Christie Company, as Vice President of Studio Relations
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Allure and its Christie Experiential Network (CEN), leaders in creating engaging experiential digital experiences that transform the way exhibitors, studios, brands and their agencies connect with moviegoers across the country, are pleased to announce the appointment of veteran theatrical distribution executive Brett Resnick as Vice President of Studio Relations.
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