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Sony Digital Cinema 4K gives audiences an entertainment experience they’ll never forget in 2D or 3D. There’s a complete family of Sony 4K projection systems to suit every cinema operator, from small boutique screens to the largest multiplex. All our easy-to-use projectors deliver 4K resolution images that viewers love, bursting with rich colour and industry-leading 8000:1 average contrast ratio. Sony’s SRX-R500 series of projectors are also HDR-ready, meeting brightness and contrast requirements for screening the latest 4K movies mastered for High Dynamic Range presentation. Spectacular 4K images are matched by impressively low running costs. The long-lasting HPM multi-lamp array in all our SRX-R500 Series projectors is more energy efficient than traditional Xenon lamps, reducing routine maintenance and cutting the risk of revenue-threatening dark screens. A compelling choice for the big screens, our Premium Large Format (PLF) projection solution outshines costly first generation laser systems, with unrivalled 4K picture quality at light levels up to 60,000 lumens.

 



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Culver City, CA—Apr 11, 2016

The Picture’s Clear for Exhibitors with an Eye on Bigger Profits

Low operating costs, best 4K quality on any size of screen, Sony Digital Cinema 4K returns to CinemaCon
There’s a lot to excite movie theatre operators visiting this year’s biggest industry show. Sony Digital Cinema 4K is proud to be supporting CinemaCon once again, with a busy schedule of events, demonstrations and more from 11-14 April at Caesars Palace in Las Vegas.
 
Sony Digital Cinema 4K is also delighted to be sponsoring the Filmmakers Luncheon (13th April 1.00-2.45pm). As one of the great highlights of CinemaCon, this special session will be hotly attended.
 
“These are dynamic times for our industry, and it’s great to be back in Las Vegas. This year we’re expanding our support for both NATO and CinemaCon, involved right at the heart of the show activity” confirms David McIntosh, Vice President, Sony Digital Cinema 4K Solutions for Europe and the Americas. “As well as underlining the impressive global sales success of our current projector line-up and how our exhibitor customers are benefitting from huge cost savings, we’ll be talking to our key customer accounts about current technologies and how Sony sees the future, including for laser projection”.
 
Sales momentum continues
It’s been a strong growth year for Sony Digital Cinema 4K, now offering a complete range of DCI compliant 4K projection solutions for every size of cinema – including our SRX-R515DS dual 4K system for large format screens that’s enjoyed significant market success since its public announcement at CinemaCon last year.
 
Customers for this highly cost-effective high brightness solution include Alamo Drafthouse Cinema‘the world’s coolest movie theatre[1] – and Latin America operator Cine Center that’s recently installed four systems in Bolivia. They’re joined in Europe by Cinecitta Nuremberg  and Broadway Kino Ramstein in Germany, Showcase in the UK, plus Mars Cinema Group in Turkey that’s added the dual 4K system to eight of its premium large format screens.
 
The SRX-R515DS lets exhibitors and their patrons enjoy extra-bright high-contrast images on larger screens up to 19.5m/64 feet for 14ft-L on white screen with 1.8 gain for 2D presentation or 3D on screens as large as 23m/75 feet for 4.5ft-L on silver screen with 2.4 gain (installation conditions dependent), plus highly affordable running costs. Its efficient, low-maintenance HPM multi-lamp array can also yield annual savings of up to 13,000 Dollars[2] per large-format screen, compared with the higher running costs of Xenon-based projection lamps.
 
“With image quality that’s far superior to other new light source technologies – and at a very attractive price – this offers a compelling big-screen proposition to the market for years to come” says David McIntosh.
 
Next Generation laser
“Sony have always recognised from day one that the only way to go is 4K and our full line up currently offers suburb picture quality- “with the SRX-R515 offering a contrast ratio averaging 8,000:1 why would you upgrade that for a first generation laser product with less than 3,000:1?” comments McIntosh.
 
 “Let’s be clear – laser is going to be a game-changer, but right now it’s of questionable relevance when Sony 4K still outshines costly, unproven first-generation laser technology on factors like cost and contrast that really matter to exhibitors. And when you see what our engineers are fine-tuning in Japan, you’ll realise that the next chapter of laser is looking very bright indeed” says David McIntosh.

4K Event Cinema
Live concerts, drama, opera and sporting events are also good news for cinema operators in search of new customers and extra revenues. Working in partnership with leading exhibitors and content owners, Sony Digital Cinema 4K has played a key role in bringing more 4K event cinema exclusives to audiences. Increasingly more Hollywood blockbusters and prize winning art house hits- are being shot and distributed to cinemas in 4K so why should event cinema audiences receive anything less than the best pictures too?
 
Recently captured in Sony 4K in London’s West End, Hangmen is the fourth collaboration in the year-long partnership between National Theatre Live, Vue Entertainment and Sony Digital Cinema that brings world-class theatrical experiences to the big screen in unsurpassed 4K clarity. 
 
Sony Digital Cinema 4K is firmly set on giving exhibitors higher image quality at a lower total cost of ownership. Find us in Pompeian 1 throughout CinemaCon

[1] Named "Coolest Movie Theatre in the World" by Wired.com

[2] Important Information: The Total Cost of Ownership (TCO) analysis above is a theoretical calculation of what savings could be achieved using HPM lamps (usable hours) versus xenon equivalent. Calculations are based on provided screen and lamp cost details being accurate. Sony brightness calculations are based on the lamp luminance and geometry of the screen. Device and environmental tolerances are not accounted for in the calculation. A full site survey with port glass and screen gain measurements is recommended for accurate results. Useable Hours - Expected hours beyond warranty that lamps can be used without failing or risk to the projector function.
 


Sony Digital Cinema Contacts:
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Logo: Sony Digital Cinema
About Sony Digital Cinema:
Sony Digital Cinema combines a full range of Sony technologies, alternative content offerings, training and service to provide a broad range of solutions for exhibitors. The world’s leading manufacturer of commercially available 4K resolution digital cinema projection systems, the group also offers Sony’s TMS (theatre management system); digital signage hardware, software and content development; security systems and Network Operations Centre (NOC) services for the exhibition community. 
Sony Digital Cinema Directory page Sony Digital Cinema Web Site

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More Sony Digital Cinema News:
Aug 14, 2019 Star Cinema Grill Expands Adoption of Sony 4K Laser Projection to Outfit Two New Locations in Texas
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Star Cinema Grill, a Houston based dine-in-theater concept, is continuing to elevate the cinema-going experience through the implementation of Sony’s industry-leading 4K laser digital cinema projection technology.

Apr 2, 2019 UA Galaxy Cinemas Redefines Movie Magic
Sony Digital Cinema Logo
UA Galaxy Cinemas, Macau’s largest 3D film complex since its opening in 2011 strives to constantly redefine the cinematic experience. The 1,000-seat complex features 10 superbly-appointed theatres with four balcony boxes and five premium Director’s Clubs with comfortable reclining sofa seats, free-flow refreshments and a food delivery service to bring consumers’ movie-going experience to the next level!

Mar 27, 2019 Sony Launches the First Sony Digital Cinema, Demonstrating its Commitment to Enhancing Premium Theatrical Experiences
Sony Digital Cinema Logo
During CinemaCon 2019, Sony will offer attendees the opportunity to see movies in a new light.  Joining forces with Galaxy Theatres, a state-of-the-art movie theater company, Sony is bringing the world’s first premium large-format (PLF) Sony Digital Cinema auditorium to their Las Vegas Boulevard Mall location.

Feb 13, 2019 Sony Announces the World Wide Launch of Sony Digital Cinema Premium Large-format Auditorium at Galaxy Theatres’ Las Vegas Location
Sony Digital Cinema Logo
Sony Electronics Inc. is introducing Sony Digital Cinema™, the company’s experiential premium large-format (PLF) movie theater auditorium.  Working in conjunction with state-of-the-art movie theater company, Galaxy Theatres, the world’s first location will debut at their Las Vegas Boulevard Mall venue, which is planned to open in spring 2019.

Feb 12, 2019 Sony VENICE used to capture latest Keira Knightley feature, ‘Official Secrets’
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Sony’s next-generation motion picture camera system, VENICE ,has been used for principal photography on a new political thriller ‘Official Secrets’, directed by Gavin Hood, and produced by Ged Doherty, Elizabeth Fowler, and Melissa Zuo.

Jan 29, 2019 Partnership between Sony and GDC Raises Bar with 4K HDR Laser Projector
GDC Technology Limited Logo
Sony Digital Cinema Logo
Professional Solutions China of Sony (China) Ltd.(“Sony”) and GDC Technology Limited (“GDC”) today announced Sony’s SRX-R608-DS dual 4K laser projection system integrated with GDC’s next-generation SR-1100 integrated media block (IMB) completed the full range of tests necessary to receive compliance from Digital Cinema Initiative (DCI).

Jun 11, 2018 Sony Defines Next Generation of Cinema at CineEurope 2018
Sony Digital Cinema Logo
At CineEurope 2018, Sony Digital Cinema 4K returns to dazzle audiences with cinematic demonstrations of its 4K laser solutions that represent the next-generation in movie presentation.

Jun 1, 2018 James Cameron’s Lightstorm Entertainment to Shoot Avatar Sequels on Sony’s Venice Camera
Sony Digital Cinema Logo
James Cameron’s Lightstorm Entertainment will use Sony’s new VENICE motion picture camera system for principal photography on the upcoming “Avatar” SEQUELS.

Jun 1, 2018 Sony Adding Powerful New Features and Capabilities to the VENICE Full-Frame Motion Picture Camera System
Sony Digital Cinema Logo
Sony is announcing new updates and developments for its VENICE CineAlta motion picture camera system including version 2 firmware, which has been advanced and will now be available in the beginning of July 2018.

Apr 25, 2018 Star Cinema Grill Finds a True Difference-maker in Sony 4K Laser Projectors
Sony Digital Cinema Logo
“We wanted to be first to market in Houston with laser projectors,” said Jason Ostrow, Vice President of Star Cinema Grill.  With the installation of 30 Sony 4K laser digital cinema projectors over three locations, starting with College Station, Texas, Star Cinema Grill is accomplishing their goal.

Mar 27, 2018 Bob Raposo Joins Sony Electronics as Head of Theater Business
Sony Digital Cinema Logo
Bob Raposo has joined Sony Electronics’ Professional Solutions Americas group as head of its Theater business. The exhibition industry veteran will focus on expanding Sony’s relationships with exhibitors and delivering a new experience for movie-goers through Crystal LED direct view technology as well as its HDR Ready 4K laser projector.

Dec 22, 2017 Double Debut: German Screens Install Europe’s First Sony 4K Laser Projector
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Sony Digital Cinema 4K has confirmed the sale of Europe’s first SRX-R815DS 4K laser dual projection system to German cinema operators.

Sep 18, 2017 Seeing the future: Sony Digital Cinema shows 4K Crystal LED display at Deauville
Sony Digital Cinema Logo
Sony Digital Cinema 4K offers delegates a glimpse of the future at the 72ème Congrès de la Fédération Nationale des Cinémas Français in Deauville from 25-28 September.

Sep 6, 2017 Sony Unveils VENICE, Its First 36x24mm Full-Frame Digital Motion Picture Camera System
Sony Digital Cinema Logo
Sony Electronics is unveiling VENICE – its first Full-Frame digital motion picture camera system. VENICE is the next generation of Sony’s CineAlta camera systems, designed to expand the filmmaker’s creative freedom through immersive, large-format, Full Frame capture of filmic imagery producing natural skin tones, elegant highlight handling and wide dynamic range. VENICE was designed through close collaboration with the creative community, fulfilling the requirements from filmmakers and production professionals.

Aug 14, 2017 Sony Launches First HDR-Ready 4K Laser Digital Cinema Projectors with High Contrast Ratio of 10,000:1
Sony Digital Cinema Logo
Sony Digital Cinema 4K confirms the launch of a brand-new family of 4K laser digital cinema projectors.  The SRX-R800 Series is the first digital cinema projection system combining Sony’s latest-generation native 4K SXRD with a long-lasting laser light source.

Jul 18, 2017 Bigger bombshell: Atomic Blonde Premieres Projected in Sony 4K
Sony Digital Cinema Logo
The hotly awaited Universal Pictures International release Atomic Blonde receives its world premiere on 17th July at Theater am Potsdamer Platz projected in Sony Digital Cinema 4K for big-screen thrills bursting with detail, colour and jaw-dropping contrast.

Jun 21, 2017 Hawk-Eye Takes Flight into Arts Production, with Charlie Parker’s Yardbird at Hackney Empire
Sony Digital Cinema Logo
Sony Digital Cinema 4K and Hawk-Eye Innovations today announce the first full proof of concept of Hawk-Eye’s globally-renowned technology outside the world of sports broadcasting.

Jun 19, 2017 Damien Weissenburger projects Sony Digital Cinema 4K into the future
Sony Digital Cinema Logo
Sony Professional Solutions Europe (PSE) confirms the appointment of Damien Weissenburger to spearhead the company’s expanding Theatre Solutions business that serves cinema chains and independent screen owners.

Jun 19, 2017 Sony Brings the Best 4K Images to the Biggest Screens with the Launch of FINITY
Sony Digital Cinema Logo
At CineEurope this year, Sony Digital Cinema 4K confirms the launch of FINITY - the compelling new campaign to promote the company’s Premium Large Format (PLF) projection solutions. FINITY tells audiences they’re in for a truly spectacular big-screen experience, with jaw-dropping images presented in Sony Digital Cinema 4K for unparalleled clarity, colour and contrast.

Jun 14, 2017 For Future Presentation: Experience Next-Generation Technology with Sony at CineEurope
Sony Digital Cinema Logo
Sony Digital Cinema 4K returns to CineEurope with an exciting display of how next-generation movie presentation could look. Join us from 20-22 June at the CCIB in Barcelona, where we’re previewing a brand new HDR-ready projector using a long-lasting phosphor laser light source to present spectacular 4K images.
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