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Agoura Hills, CA —Mar 14, 2006

DTS LAUNCHES CINEMA MEDIA NETWORK™

High Quality Pre-Show Network System Offers New Opportunities for Exhibitors
DTS, Inc. (NASDAQ: DTSI), the leading digital entertainment company, expanding its Cinema Division portfolio of products and services, announces the DTS Cinema Media Network™, a high-quality automated E-cinema network system for the delivery of high-definition video content with DTS digital surround sound.

Providing major cost savings and increased revenue opportunities to theaters, the Cinema Media Network enables the automated scheduling, delivery and screening of pre-show, advertising and alternative content for digital presentation.

At the heart of the Cinema Media Network is the DTS XD10 Cinema Media Player, a single platform solution that provides high definition video and DTS digital surround sound presentation of E-Cinema content, DTS digital soundtracks for feature programs, as well as DTS-CSS subtitles, captions and audio description services. The Cinema Media Player is easy to install, and integrates readily within the existing operations. Each theater site requires a single DTS Cinema Server, and each screen a XD10 Cinema Media Player. Exhibitors already operating the XD10 for feature soundtrack presentations require only a low cost upgrade to enable its operation within the Cinema Media Network.

The DTS Cinema Media Network offers significant savings in the costs of pre-show and cinema advertising, without the need to print and distribute 35 mm film, and with the flexibility and workflow efficiencies associated with its high degree of automation. It also enables a degree of flexibility in advertising sales comparable with television, with far shorter turnaround times from client to screen, and the ability to offer all forms of short-term scheduling, based, for example, on audience demographics or feature genre. The system also offers cinema owners new revenue opportunities, with the ability to create and exhibit advertising for local businesses alongside regional and national campaigns. Another new potential revenue stream is the ability to screen alternative content including art house, special interest and foreign cinema, as well as major sports and entertainment events in high definition video with DTS digital surround sound.
“The theatre experience is changing and evolving,” said Don Bird, Senior Vice President, Cinema Division at DTS. “New digital technologies will better enable exhibitors to thrive in an increasingly competitive entertainment marketplace. The Cinema Media Network is an outgrowth of our continued commitment to delivering the highest quality products and technologies to exhibitors. At a time when exhibitors are faced with significant financial and technological challenges, we’re excited about the ability to deliver such a cost-effective advanced solution.”

About DTS Cinema Division
DTS, the leading digital sound company, is now a leading digital entertainment company, with emergent capabilities and resources to integrate and support a fully digital experience for high-quality cinema presentation.

DTS’ expanded range of products and services are founded upon our proven expertise in the creation and delivery of digital media for cinema, and have been developed to meet the opportunities and challenges of the industry transition to a digital entertainment platform. Our content creation and delivery tools for D-cinema and E-cinema, and media network systems offer new standards of quality and ease of operation. These tools and systems are designed to define and support new opportunities for increased revenues and efficiencies for content providers and exhibitors.

Alongside the existing advantages of DTS’ single print solution for cinema sound, we provide an extended portfolio of products and services that allow flexibility and easy implementation of the latest delivery, scheduling and presentation solutions for pre-show, advertising and alternative content.

DTS continues its relentless commitment to partnering with exhibitors in providing value-added products and support in the transition from film to a fully digital entertainment experience.


About DTS, Inc.: Since 1993, DTS, a wholly owned subsidiary of Xperi Corporation, has been dedicated to making the world sound better. Through its pioneering audio solutions for mobile devices, home theater systems, cinema, automotive and beyond, DTS provides incredibly high-quality, immersive and engaging audio experiences to listeners everywhere. DTS technology is integrated in more than two billion devices globally, and the world's leading video and music streaming services are increasingly choosing DTS to deliver premium sound to their listeners’ network-connected devices. For more information, please visit www.dts.com. DTS, Inc. Directory page

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More DTS News:
Apr 4, 2018 Abbey Road Studios Installs DTS:X Mixing Tools
Jan 23, 2018 H. Loren Nielsen Joins Xperi as Vice President, Content Relations and Strategy
Dec 13, 2017 GDC Technology Raises Immersive Sound to the Next Level
Nov 22, 2017 Classic Cinemas Strengthens Strategy Partnership with GDC
Nov 14, 2017 DTS to Deliver Next-Generation DTS:X Audio to Classic Cinemas
Nov 5, 2017 GDC Technology and DTS Named Presenting Sponsor of CineAsia
Sep 13, 2017 Century Club: 100 Films Exhibited in DTS:X Immersive Audio
Sep 12, 2017 B&B Theatres Partner with GDC Technology to Make Sound Investment in Future
Jul 19, 2016 DTS and Paramount Enter Agreement to Include DTS:X Audio in Select Home Entertainment Releases
Apr 11, 2016 Major Achievement Recognized in Pursuit of GDC Technology and DTS Mission to Bring Realistic, Rich Immersive Sound Experience to Broader Cinema Audience
Apr 9, 2015 Welcome to DTS:X Open, Immersive and Flexible Object-Based Audio Coming to Cinema and Home
Apr 17, 2013 Barco, Auro Technologies and DTS Collaborate in Support of Proposed New Open Format for Immersive Object-Based Cinema Sound
Mar 31, 2009 DTS Digital Cinema and Masterimage Announce Partnership for 3D Deployments
Mar 30, 2009 DTS Digital Cinema and Qube Cinema Form Sales and Marketing Alliance
Jun 30, 2008 DTS Digital Cinema Introduces New Suite of Products at Cinema Expo International 2008
Mar 11, 2008 DTS Digital Cinema Installs FilmStore® Digital Cinema Players At Harrisburg Mall’s Redeveloped Great Escape Theatres Complex
Mar 10, 2008 Classic Cinemas Adopts DTS Digital Booking System™
Oct 26, 2007 DTS Digital Cinema Supports Release of First Mexican Production in Digital Cinema Quality
Oct 10, 2007 DTS Digital Cinema Launches KeyPort™ D-Cinema Security Key Management System
Oct 3, 2007 DTS Digital Cinema Announces Implementation of Philips CineFence Forensic Watermarking on FilmStore® Digital Cinema Player
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