DTS, Inc. (NASDAQ: DTSI), the leading
digital entertainment company, expanding its Cinema Division portfolio of
products and services, announces the DTS Cinema Media Network™, a high-quality
automated E-cinema network system for the delivery of high-definition video
content with DTS digital surround sound.
Providing major cost savings and increased revenue opportunities to theaters,
the Cinema Media Network enables the automated scheduling, delivery and
screening of pre-show, advertising and alternative content for digital
At the heart of the Cinema Media Network is the DTS XD10 Cinema Media Player,
a single platform solution that provides high definition video and DTS digital
surround sound presentation of E-Cinema content, DTS digital soundtracks for
feature programs, as well as DTS-CSS subtitles, captions and audio description
services. The Cinema Media Player is easy to install, and integrates readily
within the existing operations. Each theater site requires a single DTS Cinema
Server, and each screen a XD10 Cinema Media Player. Exhibitors already operating
the XD10 for feature soundtrack presentations require only a low cost upgrade to
enable its operation within the Cinema Media Network.
The DTS Cinema Media Network offers significant savings in the costs of
pre-show and cinema advertising, without the need to print and distribute 35 mm
film, and with the flexibility and workflow efficiencies associated with its
high degree of automation. It also enables a degree of flexibility in
advertising sales comparable with television, with far shorter turnaround times
from client to screen, and the ability to offer all forms of short-term
scheduling, based, for example, on audience demographics or feature genre. The
system also offers cinema owners new revenue opportunities, with the ability to
create and exhibit advertising for local businesses alongside regional and
national campaigns. Another new potential revenue stream is the ability to
screen alternative content including art house, special interest and foreign
cinema, as well as major sports and entertainment events in high definition
video with DTS digital surround sound.
“The theatre experience is changing and evolving,” said Don Bird, Senior Vice
President, Cinema Division at DTS. “New digital technologies will better enable
exhibitors to thrive in an increasingly competitive entertainment marketplace.
The Cinema Media Network is an outgrowth of our continued commitment to
delivering the highest quality products and technologies to exhibitors. At a
time when exhibitors are faced with significant financial and technological
challenges, we’re excited about the ability to deliver such a cost-effective
About DTS Cinema Division
DTS, the leading digital sound company, is now a leading digital entertainment
company, with emergent capabilities and resources to integrate and support a
fully digital experience for high-quality cinema presentation.
DTS’ expanded range of products and services are founded upon our proven
expertise in the creation and delivery of digital media for cinema, and have
been developed to meet the opportunities and challenges of the industry
transition to a digital entertainment platform. Our content creation and
delivery tools for D-cinema and E-cinema, and media network systems offer new
standards of quality and ease of operation. These tools and systems are designed
to define and support new opportunities for increased revenues and efficiencies
for content providers and exhibitors.
Alongside the existing advantages of DTS’ single print solution for cinema
sound, we provide an extended portfolio of products and services that allow
flexibility and easy implementation of the latest delivery, scheduling and
presentation solutions for pre-show, advertising and alternative content.
DTS continues its relentless commitment to partnering with exhibitors in
providing value-added products and support in the transition from film to a
fully digital entertainment experience.