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ORLANDO, Fla.—Oct 24, 2006

Sony Teams with ACS in SXRD 4K Digital Cinema Systems Field Support and On-Site Service

Sony Electronics has signed a service-level agreement with ACS Enterprises to provide on-site maintenance and field support for Sony’s SXRD 4K digital cinema systems.

Sony will deploy ACS personnel as needed to further support the teams from its professional services group who are already working with exhibitors across the United States. As a result, customers in the commercial theater industry will have access to more resources, receive faster response to service calls and realize a reduction in the potential for equipment downtime.

“Sony’s SXRD systems are becoming more commonplace as exhibitors realize the potential benefits to their businesses and to their customers,” said Patrick Artiaga, vice president of sales and marketing for ACS Enterprises. “Working with Sony to support this new technology keeps us on the cutting edge of support for the commercial exhibition industry.”

ACS specializes in providing a range of services for the movie theater industry, including theater management, construction, engineering and facility maintenance.

“ACS has an incredible wealth of knowledge and experience when it comes to commercial exhibition,” said Erwin Ishmael, senior vice president of Sony Electronics’ professional services group. “Their capabilities add an extra layer to our field support resources and service expertise. We’re looking forward to working with them as we mutually grow our service businesses and strengthen relationships with exhibitors in the digital cinema marketplace.”

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Sony Digital Cinema combines a full range of Sony technologies, alternative content offerings, training and service to provide a broad range of solutions for exhibitors. The world’s leading manufacturer of commercially available 4K resolution digital cinema projection systems, the group also offers Sony’s TMS (theatre management system); digital signage hardware, software and content development; security systems and Network Operations Centre (NOC) services for the exhibition community.

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ACS Enterprises Inc. (Pomona)

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ShowEast 2006 (Orlando World Center Marriott )

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	Sony Digital Cinema 4K gives audiences an entertainment experience they’ll never forget in 2D or 3D. There’s a complete family of Sony 4K projection systems to suit every cinema operator, from small boutique screens to the largest multiplex. All our easy-to-use projectors deliver 4K resolution images that viewers love, bursting with rich colour and industry-leading 8000:1 average contrast ratio. Sony’s SRX-R500 series of projectors are also HDR-ready, meeting brightness and contrast requirements for screening the latest 4K movies mastered for High Dynamic Range presentation. Spectacular 4K images are matched by impressively low running costs. The long-lasting HPM multi-lamp array in all our SRX-R500 Series projectors is more energy efficient than traditional Xenon lamps, reducing routine maintenance and cutting the risk of revenue-threatening dark screens. A compelling choice for the big screens, our Premium Large Format (PLF) projection solution outshines costly first generation laser systems, with unrivalled 4K picture quality at light levels up to 60,000 lumens. Sony Digital Cinema Home Page Local Directory Page Recent News