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Twyford, Berkshire, Uk—Sep 13, 2007

DTS Europe Ltd. Announces Involvement with 2020 3D Media Consortium

DTS Digital Cinema today announced its participation in the 2020 3D Media Consortium awarded as an EU project under Framework 7. This project has been formed to address the development of 3D media production, management and distribution. The project will draw on existing work completed by other media projects (e.g. IP-RACINE) as well as developing further know-how and understanding across a spectrum of activities and has Digital Cinema as a primary market application. The project will use semantic web technologies and will run for four years.

As one of fourteen consortium partners, DTS will contribute to the development of workflow and distribution tools to the project and will use its extensive hardware and software experience to explore real-time audio and rendering solutions.

Operating as an integrated project under the Seventh Framework Programme of the EU, the consortium is playing a crucial role in reaching goals of intellectual property development, economic growth, industrial competitiveness and regional employment. There are five scientific and technical objectives which have the overall aim of advancing media consumption patterns by developing new media production techniques, contribution/distribution networks and display technologies. New and sustainable market opportunities will be provided by the roll-out of novel entertainment material in cinemas, public spaces and the home.

As Europe develops its position in this marketplace, new standards will emerge to assist with the exploitation of new opportunities, and the development of these standards is also a priority objective of the 2020 3D Media programme.

By 2020, the media experience is expected to be much richer and more varied than today. 2020 3D Media proposes to research, develop and demonstrate the production and networked distribution of novel forms of compelling entertainment experience based on technologies for the capture, production, networked distribution and display of sounds and images in 3D. DTS will play an important role in WP3 – “Metadata, semantics, and workflows for spatial media.” DTS’ expertise combined with the wealth of experience in its thirteen consortium partners means that the team is able to cover the whole value chain from research through product innovation to market exploitation.

Tony Nowak, Managing Director of DTS Europe Ltd. stated: “Our extensive experience with content providers and cinema exhibitors puts us in an ideal position to develop tools to handle this extended media requirement. The project should deliver benefits for Europe through the empowerment of content creators and exhibitors and in the provision of choice from a broader range of compelling content.”

About DTS, Inc.: Since 1993, DTS, a wholly owned subsidiary of Xperi Corporation, has been dedicated to making the world sound better. Through its pioneering audio solutions for mobile devices, home theater systems, cinema, automotive and beyond, DTS provides incredibly high-quality, immersive and engaging audio experiences to listeners everywhere. DTS technology is integrated in more than two billion devices globally, and the world's leading video and music streaming services are increasingly choosing DTS to deliver premium sound to their listeners’ network-connected devices. For more information, please visit www.dts.com. DTS, Inc. Directory page

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More DTS News:
Apr 4, 2018 Abbey Road Studios Installs DTS:X Mixing Tools
Jan 23, 2018 H. Loren Nielsen Joins Xperi as Vice President, Content Relations and Strategy
Dec 13, 2017 GDC Technology Raises Immersive Sound to the Next Level
Nov 22, 2017 Classic Cinemas Strengthens Strategy Partnership with GDC
Nov 14, 2017 DTS to Deliver Next-Generation DTS:X Audio to Classic Cinemas
Nov 5, 2017 GDC Technology and DTS Named Presenting Sponsor of CineAsia
Sep 13, 2017 Century Club: 100 Films Exhibited in DTS:X Immersive Audio
Sep 12, 2017 B&B Theatres Partner with GDC Technology to Make Sound Investment in Future
Jul 19, 2016 DTS and Paramount Enter Agreement to Include DTS:X Audio in Select Home Entertainment Releases
Apr 11, 2016 Major Achievement Recognized in Pursuit of GDC Technology and DTS Mission to Bring Realistic, Rich Immersive Sound Experience to Broader Cinema Audience
Apr 9, 2015 Welcome to DTS:X Open, Immersive and Flexible Object-Based Audio Coming to Cinema and Home
Apr 17, 2013 Barco, Auro Technologies and DTS Collaborate in Support of Proposed New Open Format for Immersive Object-Based Cinema Sound
Mar 31, 2009 DTS Digital Cinema and Masterimage Announce Partnership for 3D Deployments
Mar 30, 2009 DTS Digital Cinema and Qube Cinema Form Sales and Marketing Alliance
Jun 30, 2008 DTS Digital Cinema Introduces New Suite of Products at Cinema Expo International 2008
Mar 11, 2008 DTS Digital Cinema Installs FilmStore® Digital Cinema Players At Harrisburg Mall’s Redeveloped Great Escape Theatres Complex
Mar 10, 2008 Classic Cinemas Adopts DTS Digital Booking System™
Oct 26, 2007 DTS Digital Cinema Supports Release of First Mexican Production in Digital Cinema Quality
Oct 10, 2007 DTS Digital Cinema Launches KeyPort™ D-Cinema Security Key Management System
Oct 3, 2007 DTS Digital Cinema Announces Implementation of Philips CineFence Forensic Watermarking on FilmStore® Digital Cinema Player
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