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transports you into a new dimension of sound immersion by delivering truly captivating entertainment experiences. Be prepared -- this improved lifelike immersion and heightened realism makes horror movies scarier, comedies more laugh-out-loud, and car chase scenes even more intense. Movies are being shown with
sound at an ever-growing number of theaters in the U.S., China and Europe.
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Twyford, Berkshire, Uk—Sep 13, 2007
DTS Europe Ltd. Announces Involvement with 2020 3D Media Consortium
TS Digital Cinema today announced its participation in the 2020 3D Media Consortium awarded as an EU project under Framework 7. This project has been formed to address the development of 3D media production, management and distribution. The project will draw on existing work completed by other media projects (e.g. IP-RACINE) as well as developing further know-how and understanding across a spectrum of activities and has Digital Cinema as a primary market application. The project will use semantic web technologies and will run for four years.
As one of fourteen consortium partners, DTS will contribute to the development of workflow and distribution tools to the project and will use its extensive hardware and software experience to explore real-time audio and rendering solutions.
Operating as an integrated project under the Seventh Framework Programme of the EU, the consortium is playing a crucial role in reaching goals of intellectual property development, economic growth, industrial competitiveness and regional employment. There are five scientific and technical objectives which have the overall aim of advancing media consumption patterns by developing new media production techniques, contribution/distribution networks and display technologies. New and sustainable market opportunities will be provided by the roll-out of novel entertainment material in cinemas, public spaces and the home.
As Europe develops its position in this marketplace, new standards will emerge to assist with the exploitation of new opportunities, and the development of these standards is also a priority objective of the 2020 3D Media programme.
By 2020, the media experience is expected to be much richer and more varied than today. 2020 3D Media proposes to research, develop and demonstrate the production and networked distribution of novel forms of compelling entertainment experience based on technologies for the capture, production, networked distribution and display of sounds and images in 3D. DTS will play an important role in WP3 – “Metadata, semantics, and workflows for spatial media.” DTS’ expertise combined with the wealth of experience in its thirteen consortium partners means that the team is able to cover the whole value chain from research through product innovation to market exploitation.
Tony Nowak, Managing Director of DTS Europe Ltd. stated: “Our extensive experience with content providers and cinema exhibitors puts us in an ideal position to develop tools to handle this extended media requirement. The project should deliver benefits for Europe through the empowerment of content creators and exhibitors and in the provision of choice from a broader range of compelling content.”
Jordan Miller, DTS, Inc.
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About DTS, Inc.:
Since 1993, DTS, a wholly owned subsidiary of Xperi Corporation, has been dedicated to making the world sound better. Through its pioneering audio solutions for mobile devices, home theater systems, cinema, automotive and beyond, DTS provides incredibly high-quality, immersive and engaging audio experiences to listeners everywhere. DTS technology is integrated in more than two billion devices globally, and the world's leading video and music streaming services are increasingly choosing DTS to deliver premium sound to their listeners’ network-connected devices. For more information, please visit
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IBC Digital Cinema Day 2007 (RAI, Amsterdam)
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More DTS News:
Dec 11, 2018
GDC Immersive Sound Solution Featuring DTS:X Breaks the 1,000 Mark
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B&B Theatres Partner with GDC Technology to Make Sound Investment in Future
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DTS and Paramount Enter Agreement to Include DTS:X Audio in Select Home Entertainment Releases
Apr 11, 2016
Major Achievement Recognized in Pursuit of GDC Technology and DTS Mission to Bring Realistic, Rich Immersive Sound Experience to Broader Cinema Audience
Apr 9, 2015
Welcome to DTS:X Open, Immersive and Flexible Object-Based Audio Coming to Cinema and Home
Apr 17, 2013
Barco, Auro Technologies and DTS Collaborate in Support of Proposed New Open Format for Immersive Object-Based Cinema Sound
Mar 31, 2009
DTS Digital Cinema and Masterimage Announce Partnership for 3D Deployments
Mar 30, 2009
DTS Digital Cinema and Qube Cinema Form Sales and Marketing Alliance
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DTS Digital Cinema Introduces New Suite of Products at Cinema Expo International 2008
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Mar 10, 2008
Classic Cinemas Adopts DTS Digital Booking System™
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