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Arts Alliance Media (AAM) is the global leader in digital cinema software and services, offering a wide range of solutions which help exhibitors to reduce costs, increase efficiency, and improve the cinematic experience for their customers.

AAM’s extensive portfolio, including Producer, Screenwriter, Lifeguard, MX4D, and HeyLED, touches over 42,000 screens worldwide, while their network operations centre (NOC) supports several thousand screens.
 
AAM is part of the Luxin-Rio Group, the world’s foremost cinema technologies provider.

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Apr 20, 2023 Arts Alliance Media Announce Screenwriter Agreement with National Amusements’ Showcase Cinemas
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PARIS, FRANCE—Nov 19, 2007

First European Exhibitor Goes Fully Digital: CGR Signs with Arts Alliance Media

Virtual Print Fee Agreement Signed for 400 Screens in France
Circuit George Raymond (“CGR Cinémas”), one of France’s largest cinema chains and Arts Alliance Media (“AAM”), Europe’s leading provider of digital distribution services, have reached an exclusive agreement for the deployment of digital cinema in 100% of the circuit’s 400 screens, throughout France. The rollout is scheduled to begin in the first quarter of 2008, with a target of 200 screens during the first year.

This agreement signifies the highly anticipated start of a widespread commercial rollout initiative across Europe which will enable exhibitors, distributors and the entertainment industry at large to reap the substantial benefits of digital cinema: consistently high quality non-degradable prints, new programming opportunities - alternative content and premium ticket shows, notably 3-D films and live satellite events (opera, concerts, sports, etc), as well as vastly reduced print production and logistics costs.

Under the conditions of the agreement, AAM will create a fully integrated DCI-compliant digital cinema network within the CGR Cinémas infrastructure. The agreement requires AAM to procure, service and maintain all digital cinema systems deployed, including projectors and servers, central storage servers and a Theatre Management System.

CGR Cinémas is a leading and expanding cinema chain in France. The company is well known for the success of its multiplexes in many mid-size cities across the country, for the efficiency of its cost management and for its profitability. By becoming the first European cinema chain to join the AAM initiative and go fully digital, CGR Cinémas is demonstrating that it is an innovative company, ready to embrace new technology to deliver the best possible quality cinema experience.

This agreement between CGR Cinémas and AAM shows that the VPF-based business model has now been fully adapted to meet the particular requirements of the European exhibition market. The VPF business model is a means of financing the conversion to digital cinema, where both distributor and exhibitor contribute over time towards the total cost of the digital projection and server equipment, funded up front by the rollout entity (AAM). The VPF model has been proven in North America, with over 3,700 digital screens installed to date.

AAM is the only studio-backed digital cinema rollout entity in Europe. In June 2007, AAM signed Europe’s first long term digital cinema deployment agreements with Twentieth Century Fox and Universal Pictures International for the conversion of close to 7000 screens, and in October, Paramount Pictures International also committed to supporting AAM’s digital cinema rollout in Europe. AAM is in active negotiations with European distributors and other Hollywood studios for further deals, and announcements are expected shortly

“We are delighted to be the first movers in the digital transition and to enter into a new era of French and European cinema,” said Jocelyn Bouyssy, Chief Executive Officer, CGR Cinémas. “CGR Cinémas is a forward thinking company and its ability to seize new opportunities makes it one of the most successful chains in the French exhibition market. I would like to thank Gwendal Auffret and AAM’s technical team, the staff at CGR Cinémas’, as well as the suppliers and installers for their innovation, creativity, skills and efficiency. This teamwork made such a historical agreement possible and now CGR Cinémas will embark on the great adventure of digital cinema in every screen in our circuit.”

Mr. Bouyssy continued, “Starting as soon as this Christmas, we will equip seven screens in different multiplexes across the chain, so our customers can immediately enjoy films in 3D, which I believe will play a major role in the future of cinema exhibition.” I

AAM’s Chief Executive Officer Howard Kiedaisch said, “This agreement is an epic milestone for the industry, for AAM and for audiences Europe-wide. CGR is clearly a visionary leader in the European exhibition community and they are seizing the enormous opportunities that digital cinema offers to strengthen and sustain their business, as well as to revolutionize the movie-going experience.”

Gwendal Auffret, Managing Director, AAM Southern Europe added, “We are very honoured and extremely happy to have CGR as our first exhibitor partner. This should drastically accelerate the digitalisation of the European distribution and exhibition industry. Leveraging all our experience and expertise in rolling out digital cinema, coupled with our major studio agreements, we are ready to start the transformation immediately.”

AAM completed the UK Film Council digital cinema rollout of 240 screens, known as the Digital Screen Network, on April 30th, 2007. The company is also participating in two digital cinema trials, one in the UK at the Odeon Surrey Quays multiplex, since February 2007, and the other in Norway, in various cinemas across the country, since April 2006. To date, AAM’s in-house digital lab has encoded over 200 digital cinema titles and shipped over 3600 digital prints.


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About Arts Alliance Media:
Arts Alliance Media (AAM) is the global leader in digital cinema software and services, offering a wide range of solutions which help exhibitors to reduce costs, increase efficiency, and improve the cinematic experience for their customers. AAM’s extensive portfolio, including Producer, Screenwriter, Lifeguard, MX4D, and HeyLED, touches over 42,000 screens worldwide, while their network operations centre (NOC) supports several thousand screens. AAM is part of the Luxin-Rio Group, the world’s foremost cinema technologies provider.
Arts Alliance Media Directory page Arts Alliance Media Web Site
CGR Cinémas Web Site
About CGR Cinémas: CGR Cinemas Group is the leading cinema circuit in France by the number of sites, with 73 operative theatres. 1st cinema circuit in Europe to become 100 per cent digitally-equipped, CGR Cinemas Group welcomes over 27 million moviegoers a year. CGR is the leading cinema circuit in Europe for immersive theaters with 32 operative ICE premium screens.  For more information, visit cgrcinemas.fricebycgr.com, CGR Cinémas Directory page

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More Arts Alliance Media News:
Apr 26, 2023 Arts Alliance Media Reveal the Potential of HeyLED and MX4D in First LA Tech Tour
Arts Alliance Media Logo
Arts Alliance Media (AAM), the global leader in digital cinema software and services, have revealed the full potential of their portfolio’s immersive PLF solutions after influencers, exhibitors and integrators embarked on the inaugural AAM Tech Tour in Los Angeles.

Apr 25, 2023 Arts Alliance Media Announce Screenlighter Launch and Confirm Successful Deployments Across the United States
Arts Alliance Media Logo
Arts Alliance Media (AAM), the global leader in digital cinema software and services, have confirmed that Screenlighter, the new Theatre Management System (TMS) designed exclusively for small and independent cinemas, is now available for deployment after a multitude of installations across the United States.

Apr 20, 2023 Arts Alliance Media Announce Screenwriter Agreement with National Amusements’ Showcase Cinemas
Arts Alliance Media Logo
Arts Alliance Media (AAM), the global leader in digital cinema software and support, has announced a new Screenwriter agreement with National Amusements’ Showcase Cinemas, a world leader in the motion picture exhibition industry with screens across the Americas and the UK.

Apr 18, 2023 Arts Alliance Media and Sound Vision Technical Announce Screenwriter Partnership with Alamo Drafthouse Cinema
Arts Alliance Media Logo
Arts Alliance Media (AAM), the global leader in digital cinema software and support, and Sound Vision Technical (SVT), a technology services provider offering digital cinema conversions and installations worldwide, has announced a new Screenwriter partnership with Alamo Drafthouse Cinema, a leading cinema chain in the United States.

Mar 27, 2023 Arts Alliance Media and HOYTS Cinema Technology Group Announce Screenwriter Partnership with Palace Cinemas
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Arts Alliance Media (AAM), the global leader in digital cinema software and support, and HOYTS Cinema Technology Group (HOYTS CTG), Australia & New Zealand’s leading cinema technology services company, has announced a new Screenwriter partnership with Palace Cinemas, the fifth largest major cinema chain in Australia.

Dec 8, 2022 Arts Alliance Media Guarantees 24/7 Support for Customers Worldwide
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Arts Alliance Media (AAM), the global leader in digital cinema software and services, has confirmed their international customer base will now receive 24/7 technical support to maintain effective, fault-free operations and complete peace of mind.

Dec 7, 2022 Arts Alliance Media Renew Screenwriter Reseller Partnership with Japan’s Broadmedia
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Arts Alliance Media (AAM), the global leader in digital cinema software and services, has announced the continuation of a long-standing partnership with Broadmedia, a cinema technology integrator offering comprehensive support, DCP delivery, equipment and software to exhibitors in Japan.

Oct 25, 2022 Shenzhen Timewaying Co. Ltd and Arts Alliance Media Introduce World’s Largest DCI-Certified 4K Digital LED Cinema Screen to Market
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Shenzhen Timewaying Co. Ltd (Timewaying), a leading technology manufacturer specialising in LED and 3D solutions, and Arts Alliance Media (AAM), the global leader in digital cinema software and services, have launched the new DCI-certified 20-metre 4K HeyLED cinema screen, becoming the world’s largest digital LED cinema screen on the market.

Oct 18, 2022 Arts Alliance Media Launch New Screenlighter Theatre Management System to Support Small and Independent Cinemas
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Arts Alliance Media (AAM), the global leader in digital cinema software and services, have announced the launch of Screenlighter, a brand-new Theatre Management System (TMS) designed exclusively for small and independent cinemas.

Oct 17, 2022 Arts Alliance Media Announce Commitment to the American Market with Opening of AAM US Incorporated
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Arts Alliance Media (AAM), the global leader in digital cinema software and services, today announced the official opening of its United States based subsidiary company, AAM US Incorporated (AAM Inc.), to support their ever-growing network of exhibitors and cinema integrators across the Americas.
More CGR Cinémas News:
Feb 27, 2020 Leading Immersive Cinema Experience - Ice Theaters® - Appoints Guillaume Thomine Desmazures To Senior Vice President of Sales and Strategy
Jul 17, 2019 First ICE Theater Coming to the U.S. Through New Partnership Between AEG and CGR Cinemas
Feb 14, 2019 CGR Cinemas and VOX Cinemas Forge Strategic Partnership to Bring Immersive Cinema Experiences to the Middle East and North Africa
Oct 5, 2018 CGR Cinemas Declares Future of Cinema is RGB Laser and the Future Is Now
Christie Logo
CGR Cinemas has chosen Christie®, a leading cinema technology manufacturer, as its exclusive laser projection partner, as it moves to convert all 700 of its theatres to RGB pure laser technology. In a landmark agreement that sees CGR becoming the largest investor in Christie RealLaser™ systems in the world today, 200 CGR Classic auditoriums will be redeveloped for Christie RealLaser over the next two years.

Oct 3, 2016 CGR France’s New Premium Concept Cinema to Be Lit By Christie Ultra Bright, High Contrast Laser
Christie Logo
Cinemagoers in France will soon be able to enjoy movies in the best colours and highest brightness and contrast, thanks to CGR Cinemas, a nationwide chain which is upgrading projection in selected outlets with the Solaria CP42LH  RGB laser projector from Christie®.

Jun 24, 2013 HTS Announces A Partnership with French Cinema Network CGR on Their Interactivity Solution YouActive®
Sep 11, 2009 Arts Alliance Media Announces the First Satellite Delivery of A Feature Film for Commercial Release in Europe
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Arts Alliance Media (AAM), Europe’s leading provider of digital cinema technology, content and deployment,  together with Arqiva Satellite & Media, the leading satellite and terrestrial communications provider,  have successfully delivered La Vida Loca directly via satellite to 19 sites widespread across the Circuit George Raymond (CGR) Cinémas’ megaplex circuit, all of which use the AAM electronic delivery platform operating across Arqiva’s cinema satellite network.

Apr 21, 2009 CGR Cinemas and RealD Announce Exclusive Partnership to Build Out France’s Largest 3D Circuit
Apr 24, 2008 CGR Cinemas and Arts Alliance Media Install the First All-Digital Multiplex in France at La Rochelle
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Circuit George Raymond (CGR Cinémas), one of France’s largest cinema chains and Arts Alliance Media (AAM), Europe’s leading specialist in digital cinema technology, content and deployment have announced the installation of France’s first fully digital 12-plex cinema at La Rochelle.  This is a significant milestone for the French motion picture industry and further proves the viability of the Virtual Print Fee (VPF) business model for Europe’s widespread transition to digital cinema.

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