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Christie is a leader in visual solutions for world-class organizations, offering diverse applications for business, entertainment, and industry. A leading innovator in film projection since 1929 and a pioneer in projection systems since 1979, Christie has established a global reputation as a total service provider and the world's single source manufacturer of a variety of display technologies and solutions. Christie offers comprehensive solutions for cinema, large audience venues, control rooms, business presentations, training facilities, 3D and Virtual Reality, simulation and education as well as industrial and government environments.

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Wokingham, UK—Oct 3, 2016

CGR France’s New Premium Concept Cinema to Be Lit By Christie Ultra Bright, High Contrast Laser

Cinemagoers in France will soon be able to enjoy movies in the best colours and highest brightness and contrast, thanks to CGR Cinemas, a nationwide chain which is upgrading projection in selected outlets with the Solaria CP42LH  RGB laser projector from Christie®. 

Installed and supported by Cine Digital Service, the projectors will be part of CGR’s new Premium Room concept, which is to be unveiled at selected cinemas across France. Openings begin in December and this latest initiative further cements the close working relationship that Christiehas enjoyed with CGR since a huge digital cinema roll out began in 2007. 
 
The movie experience itself is the main attraction,” says Jocelyn Bouyssy, the group’s CEO who has championed Premium Concept. The audience-friendly experience starts from easy booking, no queues, and welcoming refreshments to a walk down subtly-lit corridors taking the customer to an architect-designed auditorium where special lighting behind fabric walls will start to create an atmosphere as the audience sits to see the film.  “The lighting will be tailored to get people in the mood for each specific film,” explains Bouyssy. “It could be bright lights for a rock concert or blue for a film themed around a story on the open sea.”
 
What is perhaps most impressive about CGR’s initiative is their intention to bring the best cinema experiences to everyone. “Our Premium Concept will not be in our larger screens but auditoria of about 200, so people can really relax in spacious seating with a good view. I don’t want people to be excluded from the best cinema experiences, which can be the case; anyone should also be able to afford to see and hear cinema at its best so we intend to charge no more than €3 extra even on discounted tickets such as student rates. Christie was the natural choice for CGR to support us in our new deployment, as the company’s projection technology has been at the heart of the digital cinema revolution for the last decade,” confirms Bouyssy.

Christie has continued to spearhead technical advancements globally, and in the process clocked up fifteen laser cinema firsts. Pascal Gervais, Regional Sales Director, Christie Benelux, comments: “It’s gratifying that CGR has once again shown how important Christie projection is to their offering. We’ve worked together for many years to deliver the best Cinema experience possible and this latest development, which sees the deployment of our latest RGB laser projection, raises the bar significantly in terms of viewing experience and sets a new blueprint for the sector.”       

CGR is the first cinema chain in EMEA to deploy Christie CP42LH and laser modules that generate white light from multiple combinations of RGB primary colour wavelengths to counteract speckle and offer a spectacular viewing experience on silver screens. “We were impressed by the stunning clarity of images and amazing brightness of the Christie system. It’s a 57,200-lumen laser projector which gives incredible brightness and the technology using 9 primary colours gives beautiful image quality. We will be using a new format, which manages and increases both light and contrast and we knew this projector head was perfect to give our Premium Concept the difference we were looking for in order to bring the best in 2D or in 3D, without compromise”, said Sébastien Bruel, Technical Director CGR Cinema. 
 
CGR Cinema will source the CP42LH RGB laser projectors from Christie France, and the units will be installed and supported by Cine Digital Service’s nationwide network of specialist installers. The Christie CP42LH delivers higher brightness, a wider colour gamut, higher contrast, improved dynamic range and longer operational life, compared to the existing lamp-based systems. Christie CP42LH benefits from Enhanced Wavelength Diversification (EWD), which, by using Christie’s diverse combination of modular laser systems, significantly reduces the impact of speckle on silver screens. In this way, EWD ensures exhibitors can continue to use their existing silver screens and passive 3D systems. This reduces the time and cost associated with a projection system retrofit and allows operators to use low-cost 3D polarization glasses, which translates into further cost savings. 
 
During the relationship with CGR, Christie has led the digital cinema revolution and spearheaded technical advancements globally with at least 15 laser cinema firsts. The company’s DCI-compliant video and audio cinema technologies are installed in over 40 percent of the world’s cinema theatres. In fact, Christie is the only DCI-compliant manufacturer whose heritage in cinema stretches back to 35mm film and the birth of the international movie industry. 
 
Today Christie offers a broad range of price and performance solutions for cinema applications; from boutique cinemas to premium large format venues, bolstered by the development of its modular RGB laser illumination system  - Christie Freedom - which is, the world’s brightest at up to 120,000 lumens on the 6P system. Christie has been recognized by the Academy of Motions Picture Arts & Sciences and working today with directors like James Cameron, Peter Jackson and Ang Lee to advance story-telling and the cinema experience. 

Alongside advances in 2K, 4K, HFR and now HDR, Christie champions rising performance standards in cinema; in particular high-brightness and 3D cinema. Working with both studios and partners Ushio & Necsel (cinema illumination specialists) the company is an advocate for >14ft lamberts brightness standard for 3D cinema. Christie has supported this position and invested in the development of increasingly bright projection systems using xenon, laser phosphor and RGB laser (3P, 6P and EWD systems).

 


Christie Contacts:
Chiara Lawrance
Account Manager
Wildwood PR
+44 (0)1293 851115
chiara.lawrance@wildwoodpr.com 
 
Cindy Symons
Media Relations & PR Manager EMEA
Christie
+44 (0)118 977 8000
cindy.symons@christiedigital.com

Logo: Christie
About Christie: Christie Digital Systems USA, Inc. is a global visual and audio technologies company and a wholly-owned subsidiary of Ushio Inc., Japan (JP:6925). Consistently setting the standards by being the first to market some of the world’s most advanced projectors, complete system displays, and cinema audio solutions; Christie is recognized as one of the most innovative visual technology companies in the world. From retail displays to Hollywood, mission critical command centers to classrooms and training simulators, Christie display solutions and projectors capture the attention of audiences around the world with dynamic and stunning images, accompanied by awe-inspiring sound. Visit www.christiedigital.com. Christie Directory page Christie Web Site
About CGR Cinémas:
CGR Cinemas Group is the leading cinema circuit in France by the number of sites, with 73 operative theatres. 1st cinema circuit in Europe to become 100 per cent digitally-equipped, CGR Cinemas Group welcomes over 27 million moviegoers a year. CGR is the leading cinema circuit in Europe for immersive theaters with 25 operative ICE premium screens.  More information on cgrcinemas.fr or icebycgr.com.
CGR Cinémas Directory page

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More Christie News:
Jul 15, 2019 Christie Cinema Asia Appoints New Executive Director for Greater China
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Christie®, a leader in creating and sharing the world’s best visual and audio experiences, is pleased to announce the appointment of Peter Chen as Executive Director of Sales, Cinema, Greater China, at Christie Digital Systems (China) with effect from today.

Jul 11, 2019 Christie Cinema Asia Appoints New Senior Sales Manager for Korea
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Christie®, a leader in creating and sharing the world’s best visual and audio experiences, is pleased to announce the appointment of Eric Shim as Senior Sales Manager – Cinema (Korea), reporting to Han Kim, Senior Cinema Sales Director, Asia Pacific.

Jul 10, 2019 CJ 4DPLEX and Christie Partnering to Expand 4DX and ScreenX Across the U.S.
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CJ 4DPLEX (www.cj4dx.com), the world’s leading cinema technology company, announced today a new partnership with Christie, where the two companies work to identify new opportunities for ScreenX and 4DX solutions expanding the network across the exhibition landscape in the U.S.

Jun 20, 2019 Christie Signs Major Global Reseller Agreement with Arts Alliance Media
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Christie officially announced a worldwide* reseller agreement with Arts Alliance Media (AAM), the global leader in digital cinema software and services. The agreement will see Christie offering AAM’s full range of integrated theatre management software and services to its wide-reaching exhibitor base, and further strengthen Christie’s position as the pre-eminent cinema solutions and expertise provider.

Jun 18, 2019 More Than One Thousand Christie Cinema Projectors Earmarked for Cineworld Auditoriums, Beginning with Rollout to Regal Screens in the United States
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Christie® is pleased to announce that Cineworld Group – the world’s second largest cinema exhibitor – has signed an agreement to acquire more than 1,000 of Christie’s next-generation, RGB pure laser cinema projectors featuring Christie RealLaser™ illumination technology.

Jun 16, 2019 Christie Delivers Visually-Engaging Cinema Solutions at the Shanghai International Film Festival
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Christie®, a leader in creating and delivering the world’s best visual and audio experiences, is delighted to continue its longstanding partnership with the Shanghai International Film Festival (SIFF) by serving as the event’s exclusive cinema projection partner for the 11th consecutive year.

Jun 13, 2019 Christie Unveils New Lower-Cost RGB RealLaser Projector for Smaller Cinema Screens
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Christie® is showcasing its newest addition to the CineLife™ Series – the Christie CP2309-RGB projector featuring RealLaser™ illumination technology at CineEurope 2019 in Barcelona June 17-20. Also debuting is the Christie Vive Audio LA3i loudspeaker and previews of Christie’s CP4450-RGB demonstrating its technology capabilities for the PLF spectrum cinema.

Jun 6, 2019 Christie Cinema Projection and Vive Audio at Procinal Carnaval, Colombia’s Newest Multiplex
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Christie® is pleased to announce that Colombian chain Cinemas Procinal has just opened a new seven-screen multiplex in the city of Barranquilla, featuring Christie Vive Audio™ and Christie digital cinema projection throughout. CES+ (Cinema Equipment & Supplies) carried out the installation.

Jun 3, 2019 Christie Wows Audiences at the Mexican Comic Convention with its RealLaser™ Projection Technology
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Christie® was the projection partner at Conque 2019, Mexico’s biggest comics and entertainment event, for the second year running. Held recently at the Congress Centre in the city of Querétaro, the event’s main auditorium was kitted out with a Christie CP4325-RGB pure laser projector using RealLaser™ technology.

May 14, 2019 Christie Ensures the Content Shines at Europe’s Most Glamorous Film Festival
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Christie® is once again delighted to be the projection technology partner for the Cannes Film Festival. For the 2019 festival, which runs May 14-25, Christie supplied 36 digital cinema projectors from across its Solaria™ Series, and accessories. It is the 13th year that Christie has supported the event.
More CGR Cinémas News:
Feb 14, 2019 CGR Cinemas and VOX Cinemas Forge Strategic Partnership to Bring Immersive Cinema Experiences to the Middle East and North Africa
Oct 5, 2018 CGR Cinemas Declares Future of Cinema is RGB Laser and the Future Is Now
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CGR Cinemas has chosen Christie®, a leading cinema technology manufacturer, as its exclusive laser projection partner, as it moves to convert all 700 of its theatres to RGB pure laser technology. In a landmark agreement that sees CGR becoming the largest investor in Christie RealLaser™ systems in the world today, 200 CGR Classic auditoriums will be redeveloped for Christie RealLaser over the next two years.


Jun 24, 2013 HTS Announces A Partnership with French Cinema Network CGR on Their Interactivity Solution YouActive®
Sep 11, 2009 Arts Alliance Media Announces the First Satellite Delivery of A Feature Film for Commercial Release in Europe
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Arts Alliance Media (AAM), Europe’s leading provider of digital cinema technology, content and deployment,  together with Arqiva Satellite & Media, the leading satellite and terrestrial communications provider,  have successfully delivered La Vida Loca directly via satellite to 19 sites widespread across the Circuit George Raymond (CGR) Cinémas’ megaplex circuit, all of which use the AAM electronic delivery platform operating across Arqiva’s cinema satellite network.

Apr 21, 2009 CGR Cinemas and RealD Announce Exclusive Partnership to Build Out France’s Largest 3D Circuit
Apr 24, 2008 CGR Cinemas and Arts Alliance Media Install the First All-Digital Multiplex in France at La Rochelle
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Circuit George Raymond (CGR Cinémas), one of France’s largest cinema chains and Arts Alliance Media (AAM), Europe’s leading specialist in digital cinema technology, content and deployment have announced the installation of France’s first fully digital 12-plex cinema at La Rochelle.  This is a significant milestone for the French motion picture industry and further proves the viability of the Virtual Print Fee (VPF) business model for Europe’s widespread transition to digital cinema.

Nov 19, 2007 First European Exhibitor Goes Fully Digital: CGR Signs with Arts Alliance Media
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Circuit George Raymond (“CGR Cinémas”), one of France’s largest cinema chains and Arts Alliance Media (“AAM”), Europe’s leading provider of digital distribution services, have reached an exclusive agreement for the deployment of digital cinema in 100% of the circuit’s 400 screens, throughout France. The rollout is scheduled to begin in the first quarter of 2008, with a target of 200 screens during the first year.
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