Highlands Technologies Solutions (HTS) is proud to announce a technology and commercial partnership with the French digital-pioneer exhibition network Circuit Georges Raymond (CGR) to test and evaluate YouActive®, HTS’s innovative solution dedicated to interactivity.
Jocelyn Bouyssy, C.E.O. of CGR Cinemas comments: “Our strong and long relationship with the HTS founders encourages our group to enter into this new step for digital cinema. CGR has always supported innovation when it improves entertainment for our audience. We have successfully launched Digital projection, 3D and Live Events; interactivity will certainly be the next level.”
YouActive® is an interactive product family offering permanent gaming and leaderboard by connecting the audience to the theaters through the main social networks.
Patrick Zucchetta, President of HTS adds: “It is for us an honor to restart a new cooperation with CGR, who was the first in Europe to embrace their full migration to DCinema in 2007. We believe that Interactivity is a logical evolution of Digital Cinema capabilities”.
YouActive® solutions will come as two new products; YouActive Lobby® and YouActive Big Screen® which have been designed to allow a dynamic profiling content playback, manage precisely targeted marketing campaigns and boost the efficiency for advertising companies as well as for film distributors from the lobby to the big screen.