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Christie is a leader in visual solutions for world-class organizations, offering diverse applications for business, entertainment, and industry. A leading innovator in film projection since 1929 and a pioneer in projection systems since 1979, Christie has established a global reputation as a total service provider and the world's single source manufacturer of a variety of display technologies and solutions. Christie offers comprehensive solutions for cinema, large audience venues, control rooms, business presentations, training facilities, 3D and Virtual Reality, simulation and education as well as industrial and government environments.

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Wokingham, England—Oct 5, 2018

CGR Cinemas Declares Future of Cinema is RGB Laser and the Future Is Now

CGR Cinemas becomes the world’s largest investor in Christie RGB laser cinema projection
CGR Cinemas has chosen Christie®, a leading cinema technology manufacturer, as its exclusive laser projection partner, as it moves to convert all 700 of its theatres to RGB pure laser technology. In a landmark agreement that sees CGR becoming the largest investor in Christie RealLaser™ systems in the world today, 200 CGR Classic auditoriums will be redeveloped for Christie RealLaser over the next two years.
 
Complementing CGR’s hugely-successful ICE (Immersive Cinema Experience) theatres, which also utilize RGB pure laser systems, CGR will deliver the premium cinema experience. Christie’s proprietary technology uses next-generation RGB pure lasers to deliver the highest levels of brightness, contrast and colour reproduction, fulfilling the long-heralded potential of laser illumination as the preferred successor to lamp-based cinema projection technology.
 
“Following the ICE premium screen success with our cinemagoers, this investment demonstrates our commitment to offering the best quality experience for our audiences, as we look to keep them coming back to CGR time and time again,” says Jocelyn Bouyssy, CEO of CGR Cinemas. “Having experienced what RGB pure laser can do with ICE premium screens, we believe it is the future of cinema, and, having successfully upgraded to digital projection with Christie 10 years ago, we are delighted to again be utilising the company’s latest technology developments.”
 
The first 100 projectors will be installed in 2019, with the remaining 100 projectors to arrive in 2020. To accommodate the variety of screen sizes required to facilitate projection across CGR Cínemas’ 73 locations, the projectors will be selected from across Christie’s portfolio of RGB pure laser cinema projectors. This portfolio includes the CP4325-RGB, the soon to be released CP2315-RGB and CP2320-RGB models, and further Christie RealLaser cinema projector models to be released in the next 12 months.
 
“Our trusted relationship with Christie has created an environment where we can continue to lead the way by using the best technology available,” says Sebastien Bruel, CTO,
CGR Cinemas. “We’ve worked together since 2007, and in that time, they’ve helped us to advance our offering and remain at the forefront of the cinema experience. They’re breaking new ground once again with RGB pure laser projection, and we’re delighted to be offering it in our cinemas.”
 
CGR Cínemas has experienced strong interest in its current premium screen ICE experience, which utilises Christie’s first generation of RGB pure laser cinema projectors. As a result, the company has several years of experience and customer data with the technology. CGR believes now is the best time to invest, as Christie’s next generation of Christie RealLaser deliver 4K, high frame rate, DCI performance and even higher contrast.
 
With the support of Christie and Ciné Digital Service (CDS) – the leading French cinema integrator – the company will oversee the upgrade of 200 classic auditoria across its network from lamp technology to RGB pure laser.
 
“Our relationship with CDS and CGR Cínemas goes back many years.” says Adil Zerouali, Senior Sales Director Cinema Europe, Christie. “It continues to flourish. As CGR looks with us to the future of cinema, seeking out the best technologies; first digital and now RGB pure laser to excite and entertain cinema audiences. And CGR’s enthusiasm to do so, makes them a pleasure to work with.”
 
The RealLaser family of projectors offers all the advantages of a high-performance laser projector in a compact ‘all-in-one’ form factor that eliminates the need for sub-ambient external cooling, while providing a low cost of ownership, excelling in image quality and posting an impressive operational lifetime. RealLaser delivers superior and more consistent brightness levels according to DCI standards throughout the entire lifetime of the projector.
 
"Christie is strongly committed to developing technologies that add real value for our customers. With Christie RealLaser, we are the first manufacturer to make available the world's first laser illumination technology that qualifies as a true replacement of lamp-based illumination," said Dale Miller, Executive Vice President, Cinema, Christie.
 
Christie RealLaser offers directors and producers a much-increased colour palette, approaching Rec. 2020 and over 30,000 hours of theatre operation without lamp changes. It is the only laser technology to offer brightness levels above DCI standards throughout its natural life.


Christie Contacts:
Oliver Berrow
Wildwood PR
Tel: +44 (0)1293 851115
oliver.berrow@wildwoodpr.com
 
Ignacio Fossati
PR Agent
Tel: (+34) 630348395
ignacioprensa@gmail.com

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Logo: Christie
About Christie: Christie Digital Systems USA, Inc. is a global visual and audio technologies company and a wholly owned subsidiary of Ushio Inc., Japan (JP: 6925). Christie revolutionized the movie industry with the launch of digital cinema projection, and since 1929 has embraced innovation and broken many technology barriers. From the world’s largest mega-events to the smallest applications, our technology—from advanced RGB pure laser and SDVoE technology to image processing and LED display solutions—empowers people to create the world’s best shared experiences. Visit www.christiedigital.com. Christie Directory page Christie Web Site
CGR Cinémas Web Site
About CGR Cinémas: CGR Cinemas Group is the leading cinema circuit in France by the number of sites, with 73 operative theatres. 1st cinema circuit in Europe to become 100 per cent digitally-equipped, CGR Cinemas Group welcomes over 27 million moviegoers a year. CGR is the leading cinema circuit in Europe for immersive theaters with 32 operative ICE premium screens.  For more information, visit cgrcinemas.fricebycgr.com, CGR Cinémas Directory page

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More Christie News:
Jun 17, 2021 Christie’s Professional Services Expands Services and Adds New Directors
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Christie® is pleased to announce the appointments of Francois Godfrey and Maz Zaeefjou to the Professional Services team as directors of sales and business development. Christie Professional Services helps partners across the globe to prolong the life of their AV systems and get the most from their investment by proactively maintaining, troubleshooting, and resolving critical system issues.

Jun 17, 2021 Screen Set to Shine Brightly at Toronto’s Lavazza Drive-In Film Festival
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Christie® will be lighting up the big screen again this year at the Lavazza Drive-In Film Festival, co-hosted by the Italian Contemporary Film Festival (ICFF) taking place at Toronto’s Ontario Place from June 27-July 17, 2021.

Jun 15, 2021 Christie Demonstrates Leadership in PLF Projection and RGB Pure Laser Technology at Cinemas Shanghai International Film Forum and Exhibition
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Christie® will be displaying its leadership in Premium Large Format (PLF) projection and RGB pure laser technology at the CinemaS Shanghai International Film Forum and Exhibition (CinemaS), to be held at the Shanghai World Expo Exhibition and Convention Center from June 16-18.

Jun 15, 2021 Thirteen Years of Strong Partnership: Christie Provides Projection Support for the 24th Shanghai International Film Festival
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Christie®, a leader in creating and delivering the world’s best visual and audio experiences, is pleased to announce its partnership with the Shanghai International Film Festival (SIFF) for the 13th consecutive year.

Jun 10, 2021 Supercines Opens Ecuador’s Biggest Multiplex with Christie
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Supercines, Ecuador’s largest cinema chain, has recently opened a 16-screen multiplex in the city of Guayaquil, outfitted entirely with Christie® cinema solutions, including RGB pure laser projectors, Christie Vive Audio® and LCD digital signage displays. The project was carried out by T&T Cinema LLC integrators who supplied and installed all the Christie equipment in the stunning new complex.

Jun 2, 2021 Christie rewards ‘Most Promising’ NFTS cinematic talent
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In partnership with the National Film and Theatre School (NFTS), this year’s coveted Christie® prize for ‘Most Promising NFTS Student’ was awarded to Charlie Jenkins, NFTS Graduate in Cinematography.

May 27, 2021 Christie Technology to Play Starring Role in Redevelopment of BAFTA’s Iconic Headquarters
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Christie® has been chosen by the British Academy of Film and Television Arts (BAFTA) as a technology partner for its redeveloped headquarters at 195 Piccadilly in London.

Apr 8, 2021 Aquarium of the Pacific Adds Versatility to Theater with Christie RGB Pure Laser Cinema Projector
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The Honda Pacific Visions Theater, the centerpiece of the Aquarium of the Pacific’s 2019 expansion, was recently outfitted with a Christie® RGB pure laser cinema projector. The Christie CP4330-RGB projector allows the Aquarium to showcase a range of content, including DCI-compliant films, and media developed by the Aquarium.

Mar 15, 2021 Venice Cinemas Chooses Christie’s Projection and Content Management Solutions for its Upgraded Multiplex in Taiwan
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Christie® is pleased to announce that Venice Cinemas has deployed a suite of innovative projection and content management solutions to deliver awe-inspiring visuals in its upgraded multiplex in Taoyuan City.

Feb 2, 2021 CCM Cinemas Introduces Costa Rica’s First RealLaser Cinema Projector
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The Costa Rican cinema chain CCM Cinemas has opened the country’s first movie theatre equipped with a RGB pure laser projector. The cinema, located at Plaza Occidente multiplex in San Ramón, the country’s second largest city, has installed a Christie® CP2315-RGB projector, as well as Christie Vive Audio™ speakers and Dolby Atmos™. The installation was carried out by the systems integrating company Vidicom.
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