Cinema Technology Feb. 08, 2023
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GDC Technology is a leading manufacturer and provider of cinema equipment and solutions including cinema automation systems, cinema servers, cinema enterprise software, cinema storage, cinema audio solutions, and cinema projectors that meet the highly demanding performance, security and reliability requirements established by motion picture studios.

Christie is a leader in visual solutions for world-class organizations, offering diverse applications for business, entertainment, and industry. A leading innovator in film projection since 1929 and a pioneer in projection systems since 1979, Christie has established a global reputation as a total service provider and the world's single source manufacturer of a variety of display technologies and solutions. Christie offers comprehensive solutions for cinema, large audience venues, control rooms, business presentations, training facilities, 3D and Virtual Reality, simulation and education as well as industrial and government environments.

QSC is the global leader in cinema signal processing, power amplifiers, and loudspeakers for all applications within today's modern cinema entertainment center. Our “SystemSynergy” design approach ensures that the entire system, from source to sound, delivers an audio experience as intended by the filmmakers. Beyond cinema audio for the movies, QSC also provides complete audio systems with network control and monitoring for other areas in the cinema entertainment complex, such as lobbies, concession, food service, arcades, and bowling centers.

Strong Cinema, a segment of Ballantyne Strong, Inc., consists of:

Strong Technical Services (STS) that offers a comprehensive suite of cinema-focused services, including installation, maintenance, and technical support, to exhibitors throughout the United States.

Strong/MDI Screen Systems Inc. one of the world's leading cinema screen manufacturers that produces and sells specialty screens, screen support structures, and other film exhibition equipment for customers globally.  

welcome to Cinionic
welcome to wow

These days, it’s no longer just about technology, it’s about experiences – WOW experiences. We are a team of cinema and technology experts from around the globe – Barco, ALPD, and CGS – who help you in creating surprising experiences.  We combine innovative cinema technologies with our unique and comprehensive service models to guarantee your peace of mind. So you can focus on new ways to surprise and delight your customers for years to come. Together, we engage to deliver a world-class cinema experience - the one you’ve been waiting for.

USHIO manufactures the highest-quality digital cinema projection bulbs available. USHIO xenon short-arc lamps boast a spectrum that is closer to natural sunlight than that of any other artificial light source. In addition to commercializing products for search and spot lights, which demand precise, powerful white beam lamps, USHIO became the first in the world to develop a xenon short-arc lamp exclusively for large scale, theater-use movie projectors.

SHARP NEC Display Solutions’ Digital Cinema Projector Series offers the most comprehensive digital cinema solution on the market today. These 3D-capable models enable theaters to deliver stunning digital images regardless of screen size, while simplifying theater management and reducing costs. All of SHARP NEC's digital cinema projectors meet DCI specifications for performance and reliability, meeting the requirements of today’s cinema industry. SHARP NEC also offers full digital signage solutions, highlighted by its award-winning 32”-98” LCD displays, multimedia projectors and desktop monitors for lobbies, concessions and concourses.

Arts Alliance Media (AAM) is the global leader in digital cinema software and services, offering a wide range of solutions which help exhibitors to reduce costs, increase efficiency, and improve the cinematic experience for their customers.

AAM’s extensive portfolio, including Producer, Screenwriter, Lifeguard, MX4D, and HeyLED, touches over 42,000 screens worldwide, while their network operations centre (NOC) supports several thousand screens.

AAM is part of the Luxin-Rio Group, the world’s foremost cinema technologies provider.

Industry Partners

The International Cinema Technology Association is a global network of professionals in the motion picture industry. Members of the ICTA are those companies that manufacture, service and create the equipment that goes into movie theatres. Our members are on the cutting edge of new technologies and have been the driving force in digital, 3D, immersive sound systems, high frame rates and lasers. The ICTA promotes technological advancements in the motion picture industry through educational seminars and programs. The ICTA logo stands for excellence and professionalism and when on a member’s letterhead signifies that the company is reliable, competent and committed.

The EDCF is a not-for-profit voluntary organisation that aims to act as a "Forum" to discuss key issues surrounding Digital Cinema in Europe. The purpose of EDCF is to provide a basis of common understanding across all European territories of the business and technical matters of digital cinema. 

The Union Internationale des Cinémas/International Union of Cinemas (UNIC) represents the interests of cinema trade associations and cinema operators covering 37 countries in Europe and neighboring regions.​ ​

For more than a century, the people of SMPTE (pronounced “simp-tee”) have sorted out the details of many significant advances in media and entertainment technology, from the introduction of “talkies” and color television to HD and UHD (4K, 8K) TV. Since its founding in 1916, SMPTE has received an Oscar® and multiple Emmy® Awards for its work in advancing moving-imagery engineering across the industry. 

The Inter-Society for the Enhancement of Cinema Presentation, Inc. promotes interactive dialogue and information exchange between cinema-related entities with the goal of resolving issues affecting the overall cinema presentation. Founded in 1978 by Eastman Kodak VP Ken Mason, membership is composed of its four charter trade organizations - International Cinema Technology Association (ICTA), the Motion Picture Association of America (MPAA), the National Association of Theatre Owners (NATO), and the Society of Motion Picture and Television Engineers (SMPTE) - along with over 40 member companies, made up of trade organizations, motion picture studios, exhibition companies, manufacturers, technical consultants, and other industry stakeholders.

Shows & Events

CineEurope 2022, has been scheduled for June 20-23, 2022 in Barcelona.  CineEurope promises to bring you another year with the very best in exclusive studio screenings and product presentations, cinematic technologies and innovations and educational seminars to keep your business on top of industry trends.

CinemaCon 2023 has been scheduled for 24-27 April 2023 at Caesars Palace in Las Vegas.  Check the links below for the latest information. 

ShowEast 2022 scheduled to be held in Miami from Oct 17-20, 2022 at Fontainebleau Miami Beach, features a range of exclusive product presentations and screenings from both Independent and Major Hollywood studios to help you make important programming decisions for the 4th quarter box office.  Powerhouse seminars offer valuable insight from top executives on the latest industry trends and concerns; while our EXPO experience offers delegates a glance at the latest and best technologies, entertainment, services, comforts, and conveniences to make their theatres must-attend destinations.  ShowEast’s International program draws a large contingency of Latin and South American delegates – more than any other convention of its kind. A one and a half day program dedicated to the latest content and concerns and within this rising region.

CineAsia 2022 has been scheduled for Dec 5-8, 2022 in Bangkok.  Check links for more information.  The CineAsia trade show is where cinema exhibition and distribution professional come to do business and network. The convention will also feature product presentations and screenings of major upcoming films, exclusive sponsored events, and seminars relating to current and future trends happening across the industry.  Additional information on CineAsia can be found at

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Vienna—Nov 16, 2007

Cineplexx brings 4K cinema technology to Vienna

Nothing is more brilliant: 4K is the highest standard in digital cinema. It brings even sharper and more impressive images into Austria's cinemas. Cineplexx is the first user of the new SRX-200 projector generation in mainland Europe.
Juwal Grauss, Head of Professional Solutions Europe at Sony Austria, believes that 2K and High Definition will no longer be adequate for cinemas of the future. The reason: 2K has 2,048 x1,080 image points or 2.2 million pixels, and approximates to the quality of the analog 35 mm format. This in turn is comparable with the new HD format which is beginning to gain a foothold in domestic living rooms - too little for cinema to achieve its pioneering role in the future. In contrast, 4K projection has 4,096 x 2,160 image points - a total of nearly 10 million image points, which is four times as many as 2 K. The quality is comparable with classical 65 mm or 70 mm film quality, but with all the advantages of digital technology. As there is no mechanical wear, and the film copy does not get dirty with each performance, each screening is always in premier quality.

According to Grauss, the installation of the first 4K projectors of the new 200 series in a Cineplexx cinema on the European mainland is important not only for Sony Austria, but also: "we have started a pilot project using 4K technology with an innovative Austrian cinema operator. Thisis case study for Sony Europe.“

Security of investment
Christian Langhammer, the managing director of Constantin Film: "As technological and innovative leaders in Austria we not only want to present exciting films to cinema-goers, we also want to offer the latest and best technology in Cineplexx cinemas. therefore we decided on the installation of the first of the new 4K projector generation SRX-200 on the European mainland. In the coming months we will compare the 4Kprojector with other technologies and evaluate its use. As cinema operators, this also involves the security of our investment".

The new 4K projector was installed and integrated by FTT Digital Cinema with headquarters in Wels, under manager Thomas Rüttgers: "It was a challenge for us to accompany the first 4K installation. For us this is an important step into the future. We are glad to be involved and to have been allowed to take this step together with Cineplexx and Sony".

Four times better than Full HD-LCD
At present Sony is the only manufacturer of commercially available CineAlta-4K projectors for cinemas. These fulfil the highest quality standards specified by the Hollywood studios. The 4,096 x 2,160 pixel format is brought to the screen with Sony "X-Tal Reflective Displays" (SXRD) projection technology. Each individual film image provides a horizontal resolution of 4,096 Pixels. As an illustration: each individual image contains more information than the resolution of a high-quality Full HD-LCD screen in the home – projected onto a surface of up to 240 square meters. Each film image has up to 16.7 million shades of color.

The Sony-SXRD technology consists of reflective LCD panels which reflect the light falling onto them. "In spite of the enormous picture sizes, the viewer cannot see any individual image points. The picture provides a completely homogeneous image with digital brilliance", says Oliver Pasch, Business Development Manager D-Cinema for Sony Germany.

Color reproduction like analog film.
With CineAlta-4K the picture cells are divided into three panels. Each measures a tiny 8.5 square micrometers and they are arranged at a distance of 0.35 micrometers from each other on a surface of about 650 square millimeters. According to Pasch SXRD technology "achieves a color reproduction for skin tones which is equally good as or even better than analog film". Even when showing 2K material with internal scaling up to 4K, the advantages of the 4K projector can still be seen: individual pixels are not visible.

4K resolution makes perfect sense in modern-sized cinemas. The human eye cannot perceive any more. As well as the actual projector a CineAlta-4K System also contains a special Sony server, the so-called MediaBlock which was specially developed to fulfil all aspects of the high DCI security standards and protect the valuable film material from unauthorized access. In addition to the comprehensive digital rights management, this also includes the generation of a dynamic watermark which is invisible to the human eye, and which allows any pirate copies to be traced.

4K for the present and the future
The new SRX-R220 and SRX-R210 projectors have a increased light output of up to 18,000 ANSI Lumens and are suitable for screens which are more than 20 meters wide.
Today a CineAlta-4K System provides optimum presentation of 2K content, but is also equipped to present tomorrow's 4K material. Cinema operators can therefore make an incomparably more secure investment in the future than with the digital projectors which have been previously available.

About Sony Digital Cinema:
Sony Digital Cinema combines a full range of Sony technologies, alternative content offerings, training and service to provide a broad range of solutions for exhibitors. The world’s leading manufacturer of commercially available 4K resolution digital cinema projection systems, the group also offers Sony’s TMS (theatre management system); digital signage hardware, software and content development; security systems and Network Operations Centre (NOC) services for the exhibition community. 
Sony Digital Cinema Directory page
Sony SRX-R220

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Professional Solutions China of Sony (China) Ltd.(“Sony”) and GDC Technology Limited (“GDC”) today announced Sony’s SRX-R608-DS dual 4K laser projection system integrated with GDC’s next-generation SR-1100 integrated media block (IMB) completed the full range of tests necessary to receive compliance from Digital Cinema Initiative (DCI).

Jun 11, 2018 Sony Defines Next Generation of Cinema at CineEurope 2018
Jun 1, 2018 James Cameron’s Lightstorm Entertainment to Shoot Avatar Sequels on Sony’s Venice Camera
Jun 1, 2018 Sony Adding Powerful New Features and Capabilities to the VENICE Full-Frame Motion Picture Camera System
Apr 25, 2018 Star Cinema Grill Finds a True Difference-maker in Sony 4K Laser Projectors
Mar 27, 2018 Bob Raposo Joins Sony Electronics as Head of Theater Business
Dec 22, 2017 Double Debut: German Screens Install Europe’s First Sony 4K Laser Projector
Sep 18, 2017 Seeing the future: Sony Digital Cinema shows 4K Crystal LED display at Deauville
Sep 6, 2017 Sony Unveils VENICE, Its First 36x24mm Full-Frame Digital Motion Picture Camera System
Aug 14, 2017 Sony Launches First HDR-Ready 4K Laser Digital Cinema Projectors with High Contrast Ratio of 10,000:1
Jul 18, 2017 Bigger bombshell: Atomic Blonde Premieres Projected in Sony 4K
Jun 21, 2017 Hawk-Eye Takes Flight into Arts Production, with Charlie Parker’s Yardbird at Hackney Empire
Jun 19, 2017 Damien Weissenburger projects Sony Digital Cinema 4K into the future
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