Cinema Technology Dec. 13, 2018
Register & Log in
X
Please login again. New Authentication System and User Account Options
April 2018

We have recently upgraded our login system.  An account is not required, but necessary to set your preferences and edit company information.  If you have previously registered, you can log in again using the same email address and password.  You can reset your password by following the "forgot password?" link on the login page.

  • You can now log in using your external account from GoogleTwitter or LinkedIn.  More services may be added.  Contact DCinemaToday for more information. You may still need to add (and confirm) your email address if its not provided by the external login provider.
  • When logged in, you can access your Account Manage page by clicking on your email address under the DCinemaToday logo. 
  • A login account allows you to request edit permissions for your company listing.  This permission is granted on a request basis to authorized employees and business principals.  More information on requesting to updating company information is available on the Account Manage page.  Once authorized, the companies you can update will be listed in the Authorizations section of your Account Manage page. 
  • A login account allows you to set the order of the Market Focus tabs on the DCinemaToday Home page.  You can set any tab as your default starting tab. To do this, go to the Tab Preferences section of the Account Manage page   (Desktop only - not yet ready for the Mobile App.)   More user-specific features are under development, so we recommend you log in when possible.
Please  Contact DCinemaToday  with any questions, feedback, issues, or bug reports .
Sponsors



Sony Digital Cinema 4K gives audiences an entertainment experience they’ll never forget in 2D or 3D. There’s a complete family of Sony 4K projection systems to suit every cinema operator, from small boutique screens to the largest multiplex. All our easy-to-use projectors deliver 4K resolution images that viewers love, bursting with rich colour and industry-leading 8000:1 average contrast ratio. Sony’s SRX-R500 series of projectors are also HDR-ready, meeting brightness and contrast requirements for screening the latest 4K movies mastered for High Dynamic Range presentation. Spectacular 4K images are matched by impressively low running costs. The long-lasting HPM multi-lamp array in all our SRX-R500 Series projectors is more energy efficient than traditional Xenon lamps, reducing routine maintenance and cutting the risk of revenue-threatening dark screens. A compelling choice for the big screens, our Premium Large Format (PLF) projection solution outshines costly first generation laser systems, with unrivalled 4K picture quality at light levels up to 60,000 lumens.

 



Industry

Shows & Events


# 1938 Baird.

RSS News
RSS Info About RSS

Skip Navigation LinksStart/Menu > Find News > Refresh this page
Vienna—Nov 16, 2007

Cineplexx brings 4K cinema technology to Vienna

Nothing is more brilliant: 4K is the highest standard in digital cinema. It brings even sharper and more impressive images into Austria's cinemas. Cineplexx is the first user of the new SRX-200 projector generation in mainland Europe.
Juwal Grauss, Head of Professional Solutions Europe at Sony Austria, believes that 2K and High Definition will no longer be adequate for cinemas of the future. The reason: 2K has 2,048 x1,080 image points or 2.2 million pixels, and approximates to the quality of the analog 35 mm format. This in turn is comparable with the new HD format which is beginning to gain a foothold in domestic living rooms - too little for cinema to achieve its pioneering role in the future. In contrast, 4K projection has 4,096 x 2,160 image points - a total of nearly 10 million image points, which is four times as many as 2 K. The quality is comparable with classical 65 mm or 70 mm film quality, but with all the advantages of digital technology. As there is no mechanical wear, and the film copy does not get dirty with each performance, each screening is always in premier quality.

According to Grauss, the installation of the first 4K projectors of the new 200 series in a Cineplexx cinema on the European mainland is important not only for Sony Austria, but also: "we have started a pilot project using 4K technology with an innovative Austrian cinema operator. Thisis case study for Sony Europe.“

Security of investment
Christian Langhammer, the managing director of Constantin Film: "As technological and innovative leaders in Austria we not only want to present exciting films to cinema-goers, we also want to offer the latest and best technology in Cineplexx cinemas. therefore we decided on the installation of the first of the new 4K projector generation SRX-200 on the European mainland. In the coming months we will compare the 4Kprojector with other technologies and evaluate its use. As cinema operators, this also involves the security of our investment".

The new 4K projector was installed and integrated by FTT Digital Cinema with headquarters in Wels, under manager Thomas Rüttgers: "It was a challenge for us to accompany the first 4K installation. For us this is an important step into the future. We are glad to be involved and to have been allowed to take this step together with Cineplexx and Sony".

Four times better than Full HD-LCD
At present Sony is the only manufacturer of commercially available CineAlta-4K projectors for cinemas. These fulfil the highest quality standards specified by the Hollywood studios. The 4,096 x 2,160 pixel format is brought to the screen with Sony "X-Tal Reflective Displays" (SXRD) projection technology. Each individual film image provides a horizontal resolution of 4,096 Pixels. As an illustration: each individual image contains more information than the resolution of a high-quality Full HD-LCD screen in the home – projected onto a surface of up to 240 square meters. Each film image has up to 16.7 million shades of color.

The Sony-SXRD technology consists of reflective LCD panels which reflect the light falling onto them. "In spite of the enormous picture sizes, the viewer cannot see any individual image points. The picture provides a completely homogeneous image with digital brilliance", says Oliver Pasch, Business Development Manager D-Cinema for Sony Germany.

Color reproduction like analog film.
With CineAlta-4K the picture cells are divided into three panels. Each measures a tiny 8.5 square micrometers and they are arranged at a distance of 0.35 micrometers from each other on a surface of about 650 square millimeters. According to Pasch SXRD technology "achieves a color reproduction for skin tones which is equally good as or even better than analog film". Even when showing 2K material with internal scaling up to 4K, the advantages of the 4K projector can still be seen: individual pixels are not visible.

4K resolution makes perfect sense in modern-sized cinemas. The human eye cannot perceive any more. As well as the actual projector a CineAlta-4K System also contains a special Sony server, the so-called MediaBlock which was specially developed to fulfil all aspects of the high DCI security standards and protect the valuable film material from unauthorized access. In addition to the comprehensive digital rights management, this also includes the generation of a dynamic watermark which is invisible to the human eye, and which allows any pirate copies to be traced.

4K for the present and the future
The new SRX-R220 and SRX-R210 projectors have a increased light output of up to 18,000 ANSI Lumens and are suitable for screens which are more than 20 meters wide.
Today a CineAlta-4K System provides optimum presentation of 2K content, but is also equipped to present tomorrow's 4K material. Cinema operators can therefore make an incomparably more secure investment in the future than with the digital projectors which have been previously available.

Logo: Sony Digital Cinema
About Sony Digital Cinema:
Sony Digital Cinema combines a full range of Sony technologies, alternative content offerings, training and service to provide a broad range of solutions for exhibitors. The world’s leading manufacturer of commercially available 4K resolution digital cinema projection systems, the group also offers Sony’s TMS (theatre management system); digital signage hardware, software and content development; security systems and Network Operations Centre (NOC) services for the exhibition community. 
Sony Digital Cinema Directory page Sony Digital Cinema Web Site
Tags: 4K

Share this page:
More Sony Digital Cinema News: Jun 11, 2018 Sony Defines Next Generation of Cinema at CineEurope 2018
Jun 1, 2018 James Cameron’s Lightstorm Entertainment to Shoot Avatar Sequels on Sony’s Venice Camera
Jun 1, 2018 Sony Adding Powerful New Features and Capabilities to the VENICE Full-Frame Motion Picture Camera System
Apr 25, 2018 Star Cinema Grill Finds a True Difference-maker in Sony 4K Laser Projectors
Mar 27, 2018 Bob Raposo Joins Sony Electronics as Head of Theater Business
Dec 22, 2017 Double Debut: German Screens Install Europe’s First Sony 4K Laser Projector
Sep 18, 2017 Seeing the future: Sony Digital Cinema shows 4K Crystal LED display at Deauville
Sep 6, 2017 Sony Unveils VENICE, Its First 36x24mm Full-Frame Digital Motion Picture Camera System
Aug 14, 2017 Sony Launches First HDR-Ready 4K Laser Digital Cinema Projectors with High Contrast Ratio of 10,000:1
Jul 18, 2017 Bigger bombshell: Atomic Blonde Premieres Projected in Sony 4K
Jun 21, 2017 Hawk-Eye Takes Flight into Arts Production, with Charlie Parker’s Yardbird at Hackney Empire
Jun 19, 2017 Damien Weissenburger projects Sony Digital Cinema 4K into the future
Jun 19, 2017 Sony Brings the Best 4K Images to the Biggest Screens with the Launch of FINITY
Jun 14, 2017 For Future Presentation: Experience Next-Generation Technology with Sony at CineEurope
Apr 4, 2017 Vue International Upgrades its Largest Screens- Now A Full Sony 4K Estate Achieving the Next Level in Premium Cinema Experience
Mar 27, 2017 Thinking Big: Alamo Drafthouse selects yet another Sony SRX-R515DS for new PLF screen in Virginia
Mar 27, 2017 Ready for High Dynamic Range – Sony projectors give a spectacular HDR experience at CinemaCon
Mar 20, 2017 Sony Demonstrates 4K RGB Laser Projector Prototype at CinemaCon
Jan 23, 2017 Mars Cinema opt Again for Sony 4K Digital Cinema
Oct 12, 2016 Aqualon Cinemas Captivates its Viewers with the Installation of New Sony 4K Projectors
©Copyright 2003 - 2018 WHMCC, LLC .
| Contact | Terms of Service | Privacy Policy
All rights reserved.
banner