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Milwaukee—Mar 8, 2010

Marcus Theatres® To Install 19 Additional RealD 3D Systems

Nearly 80% of company’s theatre locations will offer digital 3D technology
Marcus Theatres®, a division of The Marcus Corporation(NYSE: MCS), today announced it will continue its digital 3D expansion with plans to install 10 RealD 3D systems in new theatre locations throughout the Midwest. The company also plans to install nine RealD 3D systems at existing 3D locations in select Marcus Theatres. With the addition of the 19 new 3D systems, Marcus Theatres will offer digital 3D at 53 screens at 43 locations in seven states. All 19 3D systems are expected to be installed by April 2010.

“Expanding our digital 3D footprint continues to be a major part of our growth strategy,” said Bruce J. Olson, president of Marcus Theatres. “Monster hits like Avatar continue to move digital 3D full-speed ahead as digital 3D movies attract a wide variety of audiences. In fact, digital 3D films have outperformed the corresponding 2D version of the same movie by a factor of two to three times. We expect that digital 3D movies will continue to positively impact the box office as the number of 3D films continues to significantly increase and more 2D movies are being converted to 3D films.”

Olson said there is an explosion of upcoming 3D releases in the pipeline. Popular 3D films opening this spring and summer include Alice in Wonderland, Clash of the Titans, Shrek Forever After, Toy Story 3, Despicable Me and Harry Potter and the Deathly Hallows. “There will be at least 20 3D titles released in 2010 and the potential for even more in 2011.”

“We will continue to explore additional opportunities to expand our digital 3D presence and we are actively considering the potential of eight to 10 additional digital 3D screens in the coming months,” added Olson. “With the 19 new 3D systems we will offer digital 3D in nearly 80% of our theatre locations. As our digital 3D expansion continues, more and more of our guests will be able to enjoy these stunningly realistic 3D films at a Marcus Theatre location close to home.”

RealD will provide the equipment and glasses for the 19 digital 3D system installations.

New 3D Locations:


Green Bay East, Green BayHastings Cinemas, Hastings
Hillside Cinemas, DelafieldRosemount Cinemas, Rosemount
Oshkosh Cinemas, Oshkosh
Southgate Cinemas, Milwaukee
SouthPointe Cinemas, Lincoln


College Square Cinemas, Cedar Falls
North Dakota
Sycamore Cinemas, Iowa CityWest Acres Cinemas, Fargo

Additional 3D Screens at Existing 3D Locations:
Marcus Theatres will install a second digital 3D system at:


Majestic Cinemas, BrookfieldCrosswoods Cinemas, Columbus
Menomonee Falls Cinemas, Menomonee Falls


Gurnee Cinemas, GurneeTwin Creek Cinemas, Bellevue
Addison Cinemas, AddisonVillage Point Cinemas, Omaha

Two additional digital 3D systems will be installed at Ridge Cinemas in New Berlin, Wis. After the two installations are complete, Ridge Cinemas will have a total of three digital 3D screens.

3D attractions currently scheduled for the remainder of 2010 and 2011 include:


3/5/10 – Alice in Wonderland

1/14/11 – The Cabin in the Woods

3/26/10 – How to Train Your Dragon

1/14/11 – Priest

4/2/10 – Clash of the Titans

2/11/11 – Drive Angry

4/21/10 – Kenny Chesney: Summer in 3D

4/8/11 – Rio

5/21/10 – Shrek Forever After

5/5/11 – Spiderman 4

6/18/10 – Toy Story 3

6/3/11 – Kung Fu Panda: Kaboom of Doom

7/2/10 – Despicable Me

6/24/11 – Cars 2: World Grand Prix

7/30/10 – Cats & Dogs 2

7/15/11 – Harry Potter and the Deathly Hallows(Part 2)

8/6/10 – Step Up 3D

7/29/11 – The Smurfs

8/27/10 – Piranha

11/4/11 – Puss ‘N Boots

9/10/10 – Resident Evil: Afterlife

11/11/11 – Arthur Christmas

9/24/10 – Guardians of Ga’Hoole

11/18/11 – Happy Feet 2

10/1/10 – Alpha and Omega

12/23/11 – The Adventures of TinTin: The Secret of the Unicorn

10/15/10 – Jackass 3D


10/22/10 – Saw 7

11/5/10 – Megamind

11/19/10 – Harry Potter and the Deathly Hallows (Part 1)


11/24/10 – Tangled

12/17/10 – Tron Legacy

12/17/10 – Yogi Bear

About Marcus Theatres: Marcus Theatres®, a division of The Marcus Corporation, is the fourth largest theatre circuit in the United States and currently owns or operates 895 screens at 69 locations in Wisconsin, Illinois, Iowa, Minnesota, Missouri, Nebraska, North Dakota and Ohio. Marcus Theatres Directory page

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More Marcus Theatres News:
Oct 23, 2017 Marcus Theatres® Extends CIELO Contract, Adding Director’s Cut Service Level
Nov 24, 2015 4DX Opens Second U.S. Location, First in the Midwest, at Gurnee Mills Cinema
Nov 4, 2015 HARMAN Professional Solutions’ Technologies Help Marcus Theatres Cast Immersive Audio in a Starring Role at Flagship Cineplex
Oct 13, 2015 Hollywood Software Inks Deal with Marcus Theatres To Utilize its Enterprise Web Product
Sep 1, 2015 4DX Cinema to Make Chicago Premiere This Fall
Dec 13, 2013 Marcus Theatres Debuts Dolby Atmos in UltraScreen DLX Auditoriums
Apr 15, 2013 Marcus Theatres Selects Barco’s Cinema Sound Solution for Ultrascreen Cinema
Oct 10, 2011 Ballantyne Strong Successfully Completes Marcus Theatres® Full-Scale Digital Cinema Deployment in Only 45 Days
Oct 10, 2011 Marcus Theatres® Completes Digital Cinema Installations, Branded MDX
Aug 17, 2011 Doremi Cinema Secures Large-Scale Digital Cinema Rollout for Marcus Theatres®
Aug 17, 2011 Marcus Theatres® Selects NEC Digital Cinema Projectors and Displays for Full-Scale Rollout at its 47 Locations
Aug 17, 2011 Marcus Theatres® Selects Ballantyne Strong for Its Full-Scale Digital Cinema Deployment, Including 570 NEC Projection Systems, Installations, Maintenance and NOC Services
Jul 5, 2011 Marcus Theatres® Announces Large-Scale Digital Cinema Rollout
Mar 25, 2010 Marcus Theatres® to Install Digital RealD 3D Systems in Eight 70-Foot-Wide UltraScreens®

Oct 5, 2009 Marcus Theatres® Announces Six New RealD 3D Installations
Mar 11, 2009 Marcus Theatres® Announces 13 New RealD Digital 3D Screens at Theatres Throughout the Midwest
Jun 13, 2008 Marcus Theatres® and XPAND Join Forces Resulting in Expansion of 3D Digital Theatres in Midwest
Sep 13, 2007 National Cinemedia and Marcus Theatres® Enter Into Affiliate Agreement to Present Alternative Events in U.S. Movie Theatres
Feb 25, 2004 Marcus Theatres Chooses Digital B-Chain™ For UltraScreen
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