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# 1938 Baird

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Rancho Cordova, Calif., USA—Oct 30, 2013

Cinemex Concludes 1,800 Screen Digital Cinema Deployment Exclusively with Barco

Barco, the global digital cinema technology leader, will complete a widespread deployment of 1,800 Barco DLP Cinema® projectors across Mexico by December 2013. With the Cinemex deal, Barco’s Latin American market share in digital cinema will grow to over 70 percent. The world’s sixth largest cinema chain cites Barco’s local service and parts infrastructure as key factors in the decision. 
 
A key factor in the theater chain’s decision to choose Barco for its digital cinema conversion is the local, dedicated support available in Mexico and other Latin American countries in which Barco has built a steady, growing footprint. Barco maintains eight parts depots in Latin America, providing 24/7/365 onsite technical support through local service teams. In addition, Barco’s installation and advanced service certification training is available in Mexico City, Mexico and Sao Paulo, Brazil.

Local service and support makes the difference
“Barco has demonstrated an ongoing commitment to our operations, providing local resources and resident Barco Mexico teams focused on meeting our digital cinema needs quickly and completely,” commented Cinemex' Director of Infrastructure. “We can see evidence of their commitment at every level: from in-country parts depots, managed services around the clock, to local certification training in our native language, Barco is doing everything possible to ensure our success.”

“We always believed Mexico is a strategic frontier for digital cinema in the region and we significantly scaled up our local infrastructure investments three to four years ago in anticipation of these large deployments, based on our confidence in Mexico, Central and South America,” commented Ivan Cannau, Country Director for Barco Mexico.

Committed to Latin America exhibitors
“Latin America means a great deal to us as a company, and our commitment to the region presents wonderful opportunities for our exhibitors who are ready to embrace digital cinema,” commented Ney Corsino, VP Latin America for Barco. “We look forward to supporting Cinemex’ digital cinema expansion as well as partnering with other theater circuits in the region to offer our trademark brightest projectors and top-notch support.”

Barco’s investment in Latin America has evolved from a strong presence in Brazil where it has maintained a local office for more than 15 years, with locations established in Mexico and Colombia. Barco is poised to match the projected growth of cinemas in the region with additional service staff and parts locations as needed.



About Barco: Barco designs technology to enable bright outcomes around the world. Seeing beyond the image, we develop visualization and collaboration solutions to help you work together, share insights, and wow audiences. Our focus is on three core markets: Enterprise (from meeting and control rooms to corporate spaces), Healthcare (from the radiology department to the operating room), and Entertainment (from movie theaters to live events and attractions). In 2017, we realized sales of 1.085 billion euro. We have a team of 3,600 employees, located in 90 countries, whose passion for technology is captured in 400 granted patents.

Barco is one of three licencees of Texas Instruments DLP Cinema™ technology. TI developed DLP Cinema™ technology working in close cooperation with Barco and others in the movie industry, to develop Cinema Projector and support systems based on DMD™ technology, to meet the requirement of studios, film distributors and exhibitors alike.
Barco Directory page About Cinemex: Cinemex is the sixth largest cinema chain worldwide, with 267 sites and 2,338 screens in 76 cities across Mexico. With over 10,000 employees, Cinemex presented in the last 6 years a steady double-digit growth in the country. The company expects 89 million in attendance in 2014. In 2013, Cinemex was awarded the International Achievement Award in Exhibition at the ShowEast annual conference. Today, Cinemex continues to offer innovative concepts in cinema, including Platino Cinemex and Cinemex Premium, state-of-the-art theatres equipped with luxury seating and first-class dining, as well as Cinemex 3D, the 4D experience, CinemeXtremo, Casa de Arte, and alternative content. At Cinemex, being the best in entertaining our guests is our main goal. http://cinemex.com/ Cinemex Directory page

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