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Dolby Laboratories has been a leader in developing many groundbreaking technologies and advancing the science of sight and sound for more than 50 years. Based in San Francisco with offices around the world, Dolby, through industry-leading research and engineering innovation, is expanding creative possibilities and enhancing collaborative relationships spanning musicians, filmmakers, and other artists as well as with businesses and consumers globally. Along with its partners, Dolby creates and delivers incredibly vivid experiences transforming entertainment and communications at the cinema, at home, on the go in mobile devices, and at work. Dolby Laboratories develops and delivers products and technologies that make entertainment experiences more realistic and immersive. By giving everyone the power to see, hear and feel the spectacular, Dolby is ideally positioned to transform the future of audio, voice, and imaging experiences worldwide.

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San Francisco and Mexico City—Dec 13, 2013

Dolby Atmos Coming to Cinemex

Next-generation sound systems to be installed in 20 theatres
Dolby Laboratories, Inc. (NYSE: DLB) and Grupo Cinemex, recipient of the 2013 ShowEast® International Achievement Award in Exhibition, announced today that Cinemex will install the Dolby Atmos cinema sound platform in 20 theatres.

Dolby® Atmos™ unleashes the potential of sound in storytelling by giving filmmakers the creative freedom to easily place or move sounds anywhere in the movie theatre with object-based audio to create a lifelike, virtual reality of sound and the most engaging cinema experience ever.
 
“Dolby Atmos is a major differentiator for Cinemex audiences. It provides greater definition and dimension to movies with its unique object-based approach to sound,” stated Rolando Maggi, Infrastructure Director, Grupo Cinemex. “With this achievement, we reinforce our mission to be the best in entertaining people by offering state-of the-art technology and exceptional facilities, as well as providing our clients with new and innovative concepts for a convenient and enjoyable moviegoing experience.”
 
In addition to Dolby Atmos, the CinemeXtremo concept offers a more realistic and extreme experience with its giant screens, 100 percent digital cinema projection capabilities and ergonomic seats specially designed toprovide audiences greater comfort. The Cinemex expansion will also feature Christie® Vive Audio™, the world’s first audio system to be powered by Christie’s innovative wall and ceiling surround speakers, with their unique ribbon-driver technology in a parabolic line-array design, purposely crafted and built for the cinema environment.
 
“Dolby’s introduction of the world’s first object-based cinema sound platform marked a giant step forward in the evolution of movie storytelling. We are proud to have pioneered an approach to sound that delivers a sense of being in the moment alongside your favorite film characters,” said Doug Darrow, Senior Vice President, Cinema, Dolby Laboratories. “We are the only company that has successfully deployed object-based audio in hundreds of cinemas, and dozens of the world’s leading filmmakers embrace our new approach to sound.”
 
Dolby Atmos has quickly become the preferred choice for next-generation sound in the cinema, with major studios, award-winning directors and sound teams, and exhibitors from around the world embracing its approach to object-based audio. Unlike traditional channel-based sound systems like 5.1, 7.1, and 11.1, which require filmmakers to think about the number and location of speakers, Dolby Atmos allows them to simply designate where in the cinema space each sound “object” should be placed or moved to make audiences experience the film as if they were within its world.
 
Cinemex patrons can visit www.cinemex.com to purchase tickets and find Dolby Atmos equipped locations and movies.
 
About Dolby Atmos
Dolby Laboratories is equipping the cinema world with its new Dolby Atmos technology, the only object-based cinema sound platform available today. Dolby Atmos unleashes the potential of sound in storytelling by providing sound experts the creative freedom to easily place or move specific sounds anywhere in the movie theatre, not just where there happen to be speakers. The result is what moviegoers have described as the most engaging and lifelike cinema sound experience ever.
 
Introduced in April 2012, Dolby Atmos has been embraced by all the major Hollywood studios, six Academy Award® winning directors, and 11 Academy Award winning sound mixers, among others. More than 400 Dolby Atmos screens have been installed or committed to in 33 countries with more than 100 exhibitor partners. More than 85 films from 10 different countries—representing a broad range of genres from action thrillers and animated features to comedy and horror—have been or are scheduled to be released with Dolby Atmos sound since the first film debuted in June 2012.
 
Dolby Atmos has received technical achievement awards from both the Hollywood Post Alliance and the Cinema Audio Society. As the inventors of the only object-based audio format used in the cinema today, Dolby is working closely with the Society of Motion Picture and Television Engineers in driving adoption of standards for object-based audio.
 
For the latest list of Dolby Atmos titles and to find a Dolby Atmos theatre, visit dolby.com/atmosmovies. To learn more about Dolby Atmos, visit dolby.com/Atmos.
 

 


Dolby Contacts:
Sales:
SalesAdmin@dolby.com

Media Contact:
Karen Hartquist
Dolby Laboratories
415-357-7011
Karen.Hartquist@dolby.com

Logo: Dolby Laboratories, Inc.
About Dolby Laboratories, Inc.:
Dolby Laboratories (NYSE: DLB) is based in San Francisco with offices in over 20 countries around the globe. Dolby transforms the science of sight and sound into spectacular experiences. Through innovative research and engineering, we create breakthrough experiences for billions of people worldwide through a collaborative ecosystem spanning artists, businesses, and consumers. The experiences people have – in Dolby Vision, Dolby Atmos, Dolby Cinema, Dolby Voice, and Dolby Audio – revolutionize entertainment and communications at the cinema, on the go, in the home, and at work.

 Dolby, Dolby Atmos, Dolby Audio, Dolby Cinema, Dolby Dimension, Dolby Vision, Dolby Voice, and the double-D symbol are among the registered and unregistered trademarks of Dolby Laboratories, Inc. in the United States and/or other countries. Other trademarks remain the property of their respective owners.
Dolby Laboratories, Inc. Directory page Dolby Laboratories, Inc. Web Site
About Cinemex: Cinemex is the sixth largest cinema chain worldwide, with 267 sites and 2,338 screens in 76 cities across Mexico. With over 10,000 employees, Cinemex presented in the last 6 years a steady double-digit growth in the country. The company expects 89 million in attendance in 2014. In 2013, Cinemex was awarded the International Achievement Award in Exhibition at the ShowEast annual conference. Today, Cinemex continues to offer innovative concepts in cinema, including Platino Cinemex and Cinemex Premium, state-of-the-art theatres equipped with luxury seating and first-class dining, as well as Cinemex 3D, the 4D experience, CinemeXtremo, Casa de Arte, and alternative content. At Cinemex, being the best in entertaining our guests is our main goal. http://cinemex.com/ Cinemex Directory page

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More Dolby News:
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Birmingham has become the latest UK city to welcome a Dolby Cinema, following a breakthrough year in bringing film buffs the very best technology with ODEON Cinemas Group.

Sep 25, 2019 Dolby Celebrates Opening of the 2,000th Dolby Atmos Screen in China at Jinyi Cinemas Jiaxing Site
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Dolby Laboratories Inc. (NYSE: DLB) and Guangzhou Jinyi Media Corporation Ltd. (Jinyi, 002905.SZ), owner of Jinyi Cinemas, one of the largest cinema circuits in China, today announced the opening of the 2,000th Dolby Atmos® cinema screen in China at Jinyi Cinemas Jiaxing site.

Sep 19, 2019 Dolby Laboratories And Cineplexx Bring Dolby Cinema Experience To Vienna For The First Time With Launch Of A New Dolby Cinema At Village Cinema Wien Mitte
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Dolby Laboratories, Inc. (NYSE: DLB) and Cineplexx today announced the opening of the first Dolby Cinema in Vienna at the Village Cinema / Wien Mitte with the premiere of the new blockbuster movie Ad Astra. The collaboration with Dolby forms a part of Cineplexx’s modernization strategy as it  underlines its commitment to deliver the best possible cinema experience to its customers in Austria. A second Dolby Cinema site is also planned to open later in the year.

Sep 16, 2019 Dolby and United Cinema Chain to Bring First Dolby Cinema to Russia
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Dolby Laboratories, Inc. (NYSE: DLB) and The United Cinema Chain “Kino OKKO” (Cinema Park & Formula Kino) have entered into an agreement for the first deployment of Dolby Cinema in Russia.

Sep 11, 2019 Manchester Becomes Latest UK City to Open A State-Of-The-Art Dolby Cinema, at Odeon Trafford Centre
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Manchester film fans can enjoy the very best in cinema technology and luxury following the opening of the highly-anticipated Dolby CinemaTM at ODEON Trafford Centre. They now have the opportunity to experience films including IT Chapter 2 in the stunning Dolby Cinema, creating an immersive environment and an unrivalled cinematic experience in the city.

Aug 5, 2019 The Matrix Returns to the Big Screen for 20-Year Anniversary Exclusively in Dolby Cinema at AMC
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Dolby Laboratories, Inc. (NYSE: DLB), Warner Bros., and AMC Theatres® (NYSE:AMC) today announced that The Matrix, winner of four Academy Awards including Best Sound, will return to select theaters nationwide for an exclusive one-week engagement in Dolby Cinema at AMC.

Jul 1, 2019 Dolby and Pathé Live Join Forces to Screen "MYLÈNE FARMER 2019 - THE FILM" in Dolby Cinema and Dolby Atmos Theatres
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Dolby Laboratories, Inc. (NYSE: DLB), and Pathé Live today announced that they will offer fans of renowned French artist Mylène Farmer the opportunity to see her concerts in Dolby Cinema® and Dolby Atmos® screens in France, and in Dolby Atmos screens across Belgium, Switzerland, Canada and Russia for a one night only event in cinemas on November 7th this year.

Jun 18, 2019 Dolby and Odeon Cinemas Group Expand UK Footprint with Dolby Cinema Screens Launching in Manchester and Birmingham This Autumn
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Dolby Laboratories, Inc. (NYSE: DLB) and ODEON Cinemas Group, an AMC Entertainment Company, (NYSE:AMC) today announced that Manchester and Birmingham will be the latest cities in the UK to have a premium cinema experience brought to their film fans with a Dolby Cinema.

May 17, 2019 First Dolby Cinema Opens in Germany with Kinopolis Gruppe in Munich
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Dolby Laboratories, Inc. and Kinopolis Gruppe today announced the opening of the first Dolby Cinema in Germany at the renowned Mathäser Palast in Munich. Film fans can now enjoy the very best cinema presentation in the heart of the city, following the opening of the highly-anticipated site.

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Dolby Laboratories, Inc. (NYSE: DLB) showcases global growth for Dolby Cinema as well as a full spectrum of innovative, industry-leading solutions for cinema exhibition, including the new Dolby Cinema Processor CP950 at CinemaCon 2019.
More Cinemex News:
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Cinema Equipment and Supplies – CE+S - announced today that Cinemex, the world’s 6th largest movie theatre chain, has selected Cielo as it’s Digital Cinema Management System to monitor and report on their vast network of theatres after an extensive in-depth technical evaluation process. CIELO, developed by Cinema Equipment and Supplies (CE+S), boasts the most proactive and scalable software platform currently available in the industry.

Feb 8, 2017 Cinemex Installs the First Christie RGB Laser Projector in Mexico
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Christie®, a leader in creating and sharing the world’s best visual and audio experiences, is pleased to announce that Mexico’s Cinemex, the sixth largest chain in the world, has installed the country’s first Christie RGB laser projector in Screen 3 (CinemeXtremo) at its Cinemex Mundo E complex in Mexico City. This auditorium is also equipped with the Christie Vive Audio™ cinema sound and the Dolby Atmos® immersive sound systems.

Apr 12, 2016 Cinemex, Leader in Mexican Exhibition, Acquires Qalif Optimizer, Next Generation Calibration Tool from Labodigital
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Christie®, the global leader in visual displays and audio technologies, is proud to announce a record year for Christie Vive Audio™ installations worldwide, with the groundbreaking cinema speaker system on target to power its 150th screen in time for some of this year’s most heavily anticipated blockbuster movies. At the current pace, the company anticipates a 100 percent increase in Christie Vive locations, with up to 300 auditoriums pumping out rich, dynamic, detailed cinema audio by CinemaCon 2016.

Mar 24, 2014 Christie Vive Audio Helps Dolby Atmos Power Grupo Cinemex’s Cinemextremo Auditoriums in Mexico
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Christie®, the world’s dominant brand in the digital cinema projection market, announced that Grupo Cinemex, the sixth largest cinema chain worldwide, is installing Christie Vive Audio™ surround sound solutions in their current CinemeXtremo auditoriums powered by Dolby® Atmos™ sound technology.


Nov 7, 2013 Cinemex Is Partnering with GDC Technology to Convert 1,500 Screens Throughout Mexico to Digital
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GDC Technology Limited (“GDC Technology”), a world leading digital cinema solution provider, is proud to announce  that  it has been partnering with Cinemex to supply the digital cinema servers with integrated media blocks (“IMB”) for Cinemex’s circuit wide digital deployment.

Oct 30, 2013 Cinemex Concludes 1,800 Screen Digital Cinema Deployment Exclusively with Barco
Aug 7, 2013 RealD and Cinemex Sign Exclusive 10-Year 3D Cinema Deal
Jul 24, 2012 Arts Alliance Media Announces Digital Cinema Software Deal for 2,000 Screens with Mexico’s Cinemex
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Cinemex, the world’s 6th largest exhibitor, has chosen Arts Alliance Media (AAM) to be the exclusive provider of software to its cinema screens across Mexico. The chain, which has 2,000 screens in Mexico, will use AAM’s proprietary software suite to manage content across all its digital cinema estate.
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