Cinema Technology Oct. 24, 2021
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These days, it’s no longer just about technology, it’s about experiences – WOW experiences. We are a team of cinema and technology experts from around the globe – Barco, ALPD, and CGS – who help you in creating surprising experiences.  We combine innovative cinema technologies with our unique and comprehensive service models to guarantee your peace of mind. So you can focus on new ways to surprise and delight your customers for years to come. Together, we engage to deliver a world-class cinema experience - the one you’ve been waiting for.





SHARP NEC Display Solutions’ Digital Cinema Projector Series offers the most comprehensive digital cinema solution on the market today. These 3D-capable models enable theaters to deliver stunning digital images regardless of screen size, while simplifying theater management and reducing costs. All of SHARP NEC's digital cinema projectors meet DCI specifications for performance and reliability, meeting the requirements of today’s cinema industry. SHARP NEC also offers full digital signage solutions, highlighted by its award-winning 32”-98” LCD displays, multimedia projectors and desktop monitors for lobbies, concessions and concourses.



USHIO manufactures the highest-quality digital cinema projection bulbs available. USHIO xenon short-arc lamps boast a spectrum that is closer to natural sunlight than that of any other artificial light source. In addition to commercializing products for search and spot lights, which demand precise, powerful white beam lamps, USHIO became the first in the world to develop a xenon short-arc lamp exclusively for large scale, theater-use movie projectors.



GDC Technology is a leading manufacturer and provider of cinema equipment and solutions including cinema automation systems, cinema servers, cinema enterprise software, cinema storage, cinema audio solutions, and cinema projectors that meet the highly demanding performance, security and reliability requirements established by motion picture studios.





Strong Cinema, a segment of Ballantyne Strong, Inc., consists of:

Strong Technical Services (STS) that offers a comprehensive suite of cinema-focused services, including installation, maintenance, and technical support, to exhibitors throughout the United States.

Strong/MDI Screen Systems Inc. one of the world's leading cinema screen manufacturers that produces and sells specialty screens, screen support structures, and other film exhibition equipment for customers globally.  





QSC is the global leader in cinema signal processing, power amplifiers, and loudspeakers for all applications within today's modern cinema entertainment center. Our “SystemSynergy” design approach ensures that the entire system, from source to sound, delivers an audio experience as intended by the filmmakers. Beyond cinema audio for the movies, QSC also provides complete audio systems with network control and monitoring for other areas in the cinema entertainment complex, such as lobbies, concession, food service, arcades, and bowling centers.



Christie is a leader in visual solutions for world-class organizations, offering diverse applications for business, entertainment, and industry. A leading innovator in film projection since 1929 and a pioneer in projection systems since 1979, Christie has established a global reputation as a total service provider and the world's single source manufacturer of a variety of display technologies and solutions. Christie offers comprehensive solutions for cinema, large audience venues, control rooms, business presentations, training facilities, 3D and Virtual Reality, simulation and education as well as industrial and government environments.



Dolby Laboratories has been a leader in developing many groundbreaking technologies and advancing the science of sight and sound for more than 50 years. Based in San Francisco with offices around the world, Dolby, through industry-leading research and engineering innovation, is expanding creative possibilities and enhancing collaborative relationships spanning musicians, filmmakers, and other artists as well as with businesses and consumers globally. Along with its partners, Dolby creates and delivers incredibly vivid experiences transforming entertainment and communications at the cinema, at home, on the go in mobile devices, and at work. Dolby Laboratories develops and delivers products and technologies that make entertainment experiences more realistic and immersive. By giving everyone the power to see, hear and feel the spectacular, Dolby is ideally positioned to transform the future of audio, voice, and imaging experiences worldwide.



DTS:X transports you into a new dimension of sound immersion by delivering truly captivating entertainment experiences. Be prepared -- this improved lifelike immersion and heightened realism makes horror movies scarier, comedies more laugh-out-loud, and car chase scenes even more intense. Movies are being shown with DTS:X sound at an ever-growing number of theaters in the U.S., China and Europe.



Industry Partners



The Union Internationale des Cinémas/International Union of Cinemas (UNIC) represents the interests of cinema trade associations and cinema operators covering 37 countries in Europe and neighboring regions.​ ​





The Inter-Society for the Enhancement of Cinema Presentation, Inc. promotes interactive dialogue and information exchange between cinema-related entities with the goal of resolving issues affecting the overall cinema presentation. Founded in 1978 by Eastman Kodak VP Ken Mason, membership is composed of its four charter trade organizations - International Cinema Technology Association (ICTA), the Motion Picture Association of America (MPAA), the National Association of Theatre Owners (NATO), and the Society of Motion Picture and Television Engineers (SMPTE) - along with over 40 member companies, made up of trade organizations, motion picture studios, exhibition companies, manufacturers, technical consultants, and other industry stakeholders.
 




The EDCF is a not-for-profit voluntary organisation that aims to act as a "Forum" to discuss key issues surrounding Digital Cinema in Europe. The purpose of EDCF is to provide a basis of common understanding across all European territories of the business and technical matters of digital cinema. 



The International Cinema Technology Association is a global network of professionals in the motion picture industry. Members of the ICTA are those companies that manufacture, service and create the equipment that goes into movie theatres. Our members are on the cutting edge of new technologies and have been the driving force in digital, 3D, immersive sound systems, high frame rates and lasers. The ICTA promotes technological advancements in the motion picture industry through educational seminars and programs. The ICTA logo stands for excellence and professionalism and when on a member’s letterhead signifies that the company is reliable, competent and committed.



For more than a century, the people of SMPTE (pronounced “simp-tee”) have sorted out the details of many significant advances in media and entertainment technology, from the introduction of “talkies” and color television to HD and UHD (4K, 8K) TV. Since its founding in 1916, SMPTE has received an Oscar® and multiple Emmy® Awards for its work in advancing moving-imagery engineering across the industry. 

Shows & Events



CinemaCon 2022 has been scheduled for April 25 - 28, 2022 at Caesars Palace in Las Vegas.  Check the links below for the latest information. 




CineEurope 2021, has been re-scheduled for October 4-7 in Barcelona.  CineEurope promises to bring you another year with the very best in exclusive studio screenings and product presentations, cinematic technologies and innovations and educational seminars to keep your business on top of industry trends.



-- cancelled --  CineAsia 2021 has been scheduled for Dec 6-9th 2021 in Bangkok.  Check links for the latest  information. 



ShowEast 2021 -- cancelled --,  scheduled to be held in Miami from Nov 8-11, 2021 at Loews Miami Beach, features a range of exclusive product presentations and screenings from both Independent and Major Hollywood studios to help you make important programming decisions for the 4th quarter box office.  Powerhouse seminars offer valuable insight from top executives on the latest industry trends and concerns; while our EXPO experience offers delegates a glance at the latest and best technologies, entertainment, services, comforts, and conveniences to make their theatres must-attend destinations.  ShowEast’s International program draws a large contingency of Latin and South American delegates – more than any other convention of its kind. A one and a half day program dedicated to the latest content and concerns and within this rising region.


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Iola, Kansas—Apr 15, 2008

Sonic Equipment Company to Host Free Digital Cinema Presentation

Sonic Equipment Company invites movie theatre owners, exhibitors, and industry personnel not currently aligned with a provider and all those interested in obtaining Digital Cinema to a free informational presentation on Digital Cinema on Tuesday April 22, 2008 at 11:00 am.   Lunch will be provided.  The presentation will take place at the Sterling Six Cinema, 1802 East Street, Iola, KS  66749. 

At the presentation, attendees will learn how D-Cinema works; will find out the costs associated with D-Cinema conversion and the cost of digital equipment, and will be presented with potential leasing options.  In addition, all attendees will get to see actual equipment in use and will experience Digital Content, including 3D content.  “There are a lot of questions right now about digital cinema.  Sonic has done extensive research into d-cinema and has established relationships with providers that will allow us to answer many of those questions for exhibitors.” said Michael Covey, Digital Cinema Manager for Sonic Equipment. 

Covey confirmed that Digital Cinema representatives in attendance with their D-Cinema products will be Susie Beiersdorf from DTS; Terri Westhafer from BARCO; Marlene Songin from RealD; and Sheldon Liberty, Cinema Division Production Manager, and Michael Hagan, Vice President of Finance, from Kneisley Manufacturing.  Covey said a representative from QuVIS will also be in attendance.  In addition, Covey indicated that Brad Bills, film buyer with Independent Film Services, will discuss film buying and booking changes in relation to Digital Cinema and Kevin Clune, President of Clune & Company Leasing, will be available to discuss equipment leasing options.

If you are interested in attending the free digital cinema presentation, please contact Michael Covey of Sonic Equipment at (800) 365-5701 or via email to customerservice@sonicequipment.com



Sonic Equipment Company Web Site
About Sonic Equipment Company: Sonic’s reputation for providing current and future customers with unparalleled technical support and maintenance has made them a popular and trusted provider of cinema sales, service and installation. Sonic Equipment Company Directory page

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More Sonic Equipment Company News:
Jan 2, 2019 B&B Theatres President Bob Bagby Announces Sale of Sonic Equipment Company
Oct 24, 2017 Sonic Equipment selects CIELO to deliver best-in-class support services to over 1000 screens in the US
Nov 12, 2015 B&B Theatres Selects Christie Solaria Projectors and Christie Vive Audio to Power All Screens at the New Wentzville 12 Missouri Location
Christie Logo
Christie®, a leader in creating and sharing the world's best visual and audio experiences, announced it is the exclusive provider of digital cinema projection and high performance speaker technology for Missouri’s newest B&B Theatres Wentzville Tower 12, located in Wentzville, which opened on November 5.

Sep 8, 2015 Sonic Equipment Company Announces Ron Hageman as New Executive Director
May 15, 2015 Sonic Equipment Company Hires Former Wehrenberg Chief Engineer Dan Herron as STL District Tech
Apr 1, 2014 Sonic Equipment Company Celebrates Milestone with Installation of 1,000 Christie Digital Cinema Projectors
Christie Logo
Christie®, a global leader in digital cinema technology, is proud to announce an impressive achievement from long-term partner, Sonic Equipment Company, which recently reached a milestone with the installation of its 1,000th Christie Solaria® Series DLP Cinema® projector.

Apr 11, 2013 Business Day to Feature Sonic Equipment
Aug 8, 2012 NATO of Kansas & Missouri Is Proud to Announce Show A Rama 2013
Apr 24, 2012 Sonic Equipment Company Joins Forces with Arnold Park Digital to Address the Challenges Faced by Art House Theatres and Independent Exhibitors
Apr 19, 2012 The Sunset is Bright in the Digital Conversion Era
Apr 19, 2012 Sonic Equipment Company Completes 100% Digital Conversion of Rogers Cinema Circuit
Feb 6, 2012 Christie Helps Texas Drive-Ins Light Up ‘The Big Picture’
Christie Logo
They say everything is bigger in Texas, and with the installation of award-winning Christie® digital cinema projectors at two of the Lone Star State’s most popular drive-in theaters, they are now also the brightest. The Big Sky Drive-In in Midland and the Stars and Stripes in Lubbock, both featuring outdoor screens up to 90 ft wide, now offer a superior movie viewing experience thanks to Christie’s DLP Cinema® projectors, which are recognized as the brightest and most powerful in the industry.

Feb 2, 2012 Christie and Partners Lead America’s Drive-In Theaters into the Digital Age
Christie Logo
As part of its national initiative to usher America’s drive-in theaters into the digital age, Christie® is a sponsor of the 12th annual convention for the United Drive-In Theatre Owners Association (UDITOA), February 6 – 9, in Kissimmee, Florida, and has partnered with leading dealers across the United States to bring the benefits of digital cinema technology to a sector characterized by traditional 35mm projection.

Jan 16, 2012 Sonic Equipment Company and Microspace Communications Corporation Join Forces to Bring Satellite Delivery Options to Independent Theatre Owners
Nov 1, 2011 Sonic Equipment Company Helping Exhibitor Partners Through Conversion and VPF Programs
Oct 25, 2011 Sonic Equipment Company Completes 100% Digital Conversion of Suick Theatres
Jun 22, 2011 Wisconsin-Based Rogers Cinema Selects Sonic Equipment Company for Digital Conversion Featuring GDC Servers
GDC Technology Limited Logo
Sonic Equipment Company (“Sonic”) was recently selected by Rogers Cinema for the conversion of its Marshfield Cinema 8 in Marshfield, Wisconsin. Under the agreement, GDC Technology Limited (“GDC”), a world leading digital cinema solution provider, will supply the digital cinema servers to be deployed in the conversion program. As part of Sonic’s aggressive installation agenda, Marshfield Cinema anticipates being fully digitized by the end of June 2011, with the entire chain to be fully converted by the end of 2012.

Mar 30, 2011 Sonic Equipment Company and B&B Theatres Announce Collaboration on State-of-the-Art Cinema Project in Ozark, MO
Mar 29, 2011 Sonic Equipment Company Announces Rollout of Christie CP2210 DLP Digital Cinema Projector Installations
Mar 29, 2011 Sonic Equipment Company and Cinedigm Digital Cinema Corporation Announces Partnership to Service Showplex Cinemas, Inc.
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