Sonic Equipment Company has signed a sales, service and installation agreement with B & B Theatres to provide equipment and service. B & B Theatres, a member of the National Association of Theatre Owners, Cinema Buying Group or CBG, is participating in Digital Cinema Corp.’s (Cinedigm) (NASDAQ: CIDM) Phase 2 digital cinema deployment.
Sonic recently concluded an arrangement with Cinedigm to be an approved service vendor for Cinedigm exhibitor digital cinema deployments. Sonic Equipment Company has built a unique program that provides a one-stop opportunity for independent exhibitors that includes equipment choices, Sonic’s custom designed Preventative Maintenance Program, extended warranty options, professional installation and financing options. B & B Theatres brings their 205 screens to the program and plans for a complete deployment over the next 24 months. “We have been providing our PM service to B & B Theatres for their 35mm systems and are pleased to be able to continue our relationship into the digital era,” says Sonic’s Director of Business Management, Steve Zimmerman. “We look forward to this exciting transition.”
Sonic Equipment Company, located in Iola, Kansas, has become a leader in the cinema industry’s conversion to digital. Sonic has been servicing independent exhibitors for more than 30 years and has built a complete package for converting 35mm booths to digital, including PM Service, installation, equipment choices and attractive payment plans. Sonic Equipment Company has also worked with independent theatre owners from consultation to Grand Opening on their new theatre projects.
“I am pleased that B & B can continue our long term relationship with Sonic Equipment Company as we move into the digital age. Sonic was one of the top installers of digital equipment in the United States last year and so we are confident in their knowledge and experience. Eric Olson and his well trained techs have installed all of our current digital equipment and we have had perfect presentations and no failures. We look forward to working with Sonic as we transform our company to an all digital circuit over the next two years,” said Bob Bagby, President of B & B Theatres.
B & B Theatres has one fully-digital Cineplex in Hannibal MO. Plans are made to fully convert at least 50% of their remaining theatres to digital in 2010.