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Iola, KS—Mar 28, 2011

Sonic Equipment Company Announces Upcoming Conversions of Drive-In Complexes in Midland and Lubbock, Texas

Kansas-based Sonic Equipment Company will be completing their first outdoor conversions at two Texas drive-in theatres.  The Big Sky Drive-In (Midland, TX) and the Stars and Stripes Drive-In (Lubbock, TX) have both recently signed for complete digital conversions with Sonic.  

“We are very pleased with our new-found relationship with Sonic Equipment Company, and to be one of the first few in the nation to convert our drive-in to digital,” commented Sam Kirkland of the Big Sky Drive-In in Lubbock, TX.  “This is an extremely exciting time for us and our community.  We cannot wait to invite all of our patrons to come and experience the difference of digital.”  Both of the 3 screen outdoor cinema complexes will use Christie’s award-winning Solaria line of DLP projectors as well as Doremi’s DCP 2000 server and Integrated Media Block (IMB) technology.
 
“Converting drive-in theatres to digital cinema technology requires the best and brightest projectors and skilled technicians from Sonic to ensure success,” said Craig Sholder, Vice President, Christie Entertainment Solutions.  “The Christie Solaria Series is known throughout the world as being the brightest, most reliable and most-widely installed of the digital cinema projectors.”
 
“These drive-in theatres are adopting the most state of the art technology for their operations and Doremi is thrilled to be working with Sonic in this new endeavor,” stated Beth Figge, Sr. Sales Manager for Doremi Cinema.  Doremi’s IMB utilizes their patented 4K technology.  With the IMB installed in a DLP Series-II 4K-ready projector, along with Doremi’s external ShowVault­­­­­­TM, customers can now choose the most future-proof digital projection solution in the industry.
 
The implementation of the Doremi IMB technology will be a first for Sonic Equipment and their 17 fully trained and certified technicians.  “Our installation and service technicians are excited to move ahead with this product and the innovations that it brings,” said Michael Covey, Sonic’s Production Director.  “We have been on the front edge of the digital transformation since 2007 and this is another step to keep us there.  I am sure it will be the first of many IMB installations for Sonic this year.”
 
Eric Olson, Director of Operations for Sonic Equipment Company, explained challenges drive-ins have faced in regard to converting to digital.  “Digital Cinema and drive-in theatres have had a slow and unsure relationship building process.  Challenges like environmental control, lens ratios and higher operating costs in running digital equipment at their theatres, mixed with the fact that many of the remaining drive-in facilities are independently owned and face seasonal income streams, have made it difficult for them to fit into any recoupment plans.  Sonic has met the challenges to help these facilities convert to digital despite all of this.”

About Sonic Equipment Company: Sonic’s reputation for providing current and future customers with unparalleled technical support and maintenance has made them a popular and trusted provider of cinema sales, service and installation. Sonic Equipment Company Directory page

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More Sonic Equipment Company News:
Oct 24, 2017 Sonic Equipment selects CIELO to deliver best-in-class support services to over 1000 screens in the US
Nov 12, 2015 B&B Theatres Selects Christie Solaria Projectors and Christie Vive Audio to Power All Screens at the New Wentzville 12 Missouri Location
Sep 8, 2015 Sonic Equipment Company Announces Ron Hageman as New Executive Director
May 15, 2015 Sonic Equipment Company Hires Former Wehrenberg Chief Engineer Dan Herron as STL District Tech
Apr 1, 2014 Sonic Equipment Company Celebrates Milestone with Installation of 1,000 Christie Digital Cinema Projectors
Apr 11, 2013 Business Day to Feature Sonic Equipment
Aug 8, 2012 NATO of Kansas & Missouri Is Proud to Announce Show A Rama 2013
Apr 24, 2012 Sonic Equipment Company Joins Forces with Arnold Park Digital to Address the Challenges Faced by Art House Theatres and Independent Exhibitors
Apr 19, 2012 The Sunset is Bright in the Digital Conversion Era
Apr 19, 2012 Sonic Equipment Company Completes 100% Digital Conversion of Rogers Cinema Circuit
Feb 6, 2012 Christie Helps Texas Drive-Ins Light Up ‘The Big Picture’
Feb 2, 2012 Christie and Partners Lead America’s Drive-In Theaters into the Digital Age
Jan 16, 2012 Sonic Equipment Company and Microspace Communications Corporation Join Forces to Bring Satellite Delivery Options to Independent Theatre Owners
Nov 1, 2011 Sonic Equipment Company Helping Exhibitor Partners Through Conversion and VPF Programs
Oct 25, 2011 Sonic Equipment Company Completes 100% Digital Conversion of Suick Theatres
Jun 22, 2011 Wisconsin-Based Rogers Cinema Selects Sonic Equipment Company for Digital Conversion Featuring GDC Servers
Mar 30, 2011 Sonic Equipment Company and B&B Theatres Announce Collaboration on State-of-the-Art Cinema Project in Ozark, MO
Mar 29, 2011 Sonic Equipment Company Announces Rollout of Christie CP2210 DLP Digital Cinema Projector Installations
Mar 29, 2011 Sonic Equipment Company and Cinedigm Digital Cinema Corporation Announces Partnership to Service Showplex Cinemas, Inc.
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