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# 1939 Baird

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Kansas City—Apr 8, 2011

AMC Theatres®: Company Statement Regarding Premium Video-On-Demand

We at AMC feel movie theatres are a critically important business to many parties: the 200+ million guests we host year after year who choose to view films on the large screen; the communities of which our theatres are an integral part; the artists who create the movies we show; and ultimately the entertainment industry for which our theatres generate the highest quality source of revenue.

We believe the theatrical experience has a bright future, and we are aggressively investing to prepare for it. We are in the midst of a multi-year, multi-million dollar rollout of digital projection and 3D, IMAX and our own proprietary ETX format. We are also introducing a new guest rewards program, better-for-you items, enhanced food and beverage offerings, dine-in theatre options and alternative, engaging programming for our guests to enjoy in our comfortable, state-of-the-art auditoriums. All activities we are currently engaged in have common goals - to increase attendance at our theatres and maintain the health of our industry.

The p-VoD world as currently defined threatens that health. As such, we have notified studios of our expectations regarding economic arrangements on movies that go p-VoD. It is not wise to discuss details in the press, and Company policy precludes it, but as these windows shrink and threaten our industry's future, it is only logical to expect AMC to adapt its economic model.

The future is bright, even as it promises to be different, and we look forward to the success that lies ahead for all parties.

About AMC Entertainment: AMC is the largest movie exhibition company in the U.S., in Europe and throughout the world with approximately 1,000 theatres and 11,000 screens across the globe. AMC has propelled innovation in the exhibition industry by: deploying more plush power-recliner seats; delivering enhanced food and beverage choices; generating greater guest engagement through its loyalty program, web site and smart phone apps; offering premium large format experiences and playing a wide variety of content including the latest Hollywood releases and independent programming. AMC operates among the most productive theatres in the United States' top markets, having the #1 or #2 market share positions in 22 of the 25 largest metropolitan areas of the United States, including the top three markets (NY, LA, Chicago). Through its Odeon subsidiary AMC operates in 14 European countries and is the # 1 theatre chain in UK & Ireland, Italy, Spain, Sweden, Finland and the Baltic States. AMC Entertainment Directory page

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More AMC Entertainment News:
Jun 28, 2018 RealD and AMC Theatres® Extend and Renew 3D Agreement Through 2024
May 24, 2018 Dolby Cinema at AMC Opens Its 100th Location
Apr 24, 2018 IMAX Launches Next-Generation IMAX ® with Laser Experience to Enhance Blockbuster Moviegoing at AMC Theatres®
Apr 11, 2017 IMAX Signs Agreement with AMC Entertainment for 25 New IMAX® Theatres at Odeon Cinemas Group and Nordic Cinema Group Locations; Marking Largest European Agreement in IMAX History
Jan 10, 2017 Dolby Cinema at AMC Opens Its 50th Location
Aug 8, 2016 AMC Theatres and Dolby to Accelerate Deployment to 100 Dolby Cinema at AMC Sites By End of 2017
Jun 22, 2016 IMAX and AMC Theatres® Sign 25-Theatre Deal
May 5, 2015 AMC Theatres® and Movio Partner to Enhance Moviegoing and Guest Engagement at AMC
Apr 9, 2015 AMC Theatres and Dolby Laboratories to Launch Dolby Cinema at AMC Prime
Nov 15, 2011 Barco Completes First U.S. Auro-3D Installations for Cinemark, Regal Entertainment Group and AMC Entertainment

Mar 30, 2009 AMC Entertainment to Convert Entire Circuit to Digital Cinema Projection with Sony 4K Systems
Mar 26, 2009 AMC Entertainment® and RealD Announce 3D Partnership
Mar 31, 2008 AMC Entertainment® Opens All-Digital AMC Orchard 12 on April 4
Mar 25, 2008 AMC Entertainment® Opens All-Digital AMC Yonge & Dundas 24 on March 28
Dec 7, 2007 IMAX Signs 100-Theatre Deal With AMC Entertainment™
Nov 30, 2007 Amc Entertainment™ Offers Guests An Unforgettable Hannah Montana Experience In Digital 3D
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