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Feb. 17, 2019
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develops and delivers products and technologies that make the entertainment experience more realistic and immersive. For four decades
has been at the forefront of defining high-quality audio and surround sound in cinema, broadcast, home audio systems, cars, DVDs, headphones, games, televisions, and personal computers. Based in San Francisco with European headquarters in England, the company has entertainment industry liaison offices in New York and Los Angeles, and licensing liaison offices in London, Shanghai, Beijing, Hong Kong, and Tokyo.
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New Delhi—Jul 28, 2015
PVR Cinemas Plans to Install Dolby Atmos in 50 Screens in India
VR Ltd., the largest multiplex chain in India, today announced plans to install Dolby Atmos
in 50 of its cinema screens across the country over the next two years. When completed, this will be one of the largest rollouts of Dolby Atmos screens by any multiplex chain in India until now.
PVR’s two existing properties equipped with Dolby Atmos technology have garnered tremendous response from patrons. PVR is leaving no stone unturned to ensure this experience is also available in more PVR screens across the country in its endeavor to provide the best cinematic experience to its patrons.
“At PVR, we believe in bringing the most revolutionary and state-of-the-art technologies to its patrons to deliver the highest-quality movie experience,” said Mr. Ajay Bijli, Chairman and Managing Director, PVR Ltd. “Our collaboration with Dolby goes a long way. Dolby is amongst one of the most celebrated brands in the market for premium sound quality, and it perfectly fits with PVR’s mission to offer its audience the ultimate in moviegoing experiences. Feeling extremely optimistic about the association, we together as brands will go an extra mile to woo our audience.”
Dolby Atmos, the award-winning Dolby
sound technology, moves audio around the theatre, even overhead, with astonishing clarity, richness, and depth. The lifelike sounds of music, people, and things flow all around the theatre in sync with the action to create a more immersive and moving experience. Dolby Atmos has quickly become the preferred choice for next-generation sound in the cinema, with major studios, directors, and exhibitors from around the world adopting the solution.
Mr. Gautam Dutta, CEO, PVR Ltd., added, “I believe Dolby Atmos is indeed the best sound technology available in the market. For our brand, PVR, we want nothing but the best. We want to make movie watching a real-time experience for our patrons. And with the premium sound technology that Dolby Atmos offers, we are very confident about the results.”
“Dolby looks forward to working with PVR to bring the Dolby Atmos experience to many more moviegoers in India,” said Mr. Bob Borchers, Chief Marketing Officer and Senior Vice President, Dolby Laboratories. “With Dolby Atmos, the audience is no longer just watching a movie; they are experiencing it. We are confident that moviegoers will go back again and again for the extraordinary experience that only Dolby Atmos can deliver.”
The deal encompasses properties across India and has a huge catchment across geographies vis-à-vis North, South, East, and West. PVR plans to install Dolby Atmos in significant properties, including PVR Sangam (Delhi), PVR Market City (Bangalore), Lulu Mall (Kochi), Ambience Mall (Gurgaon), PVR Phoenix (Mumbai), among many more places.
About Dolby Atmos
Dolby Atmos delivers moving audio—sound that can be precisely placed and moved anywhere in three-dimensional space, including overhead. It brings entertainment alive all around the audience in a powerfully immersive and emotive experience.
Since its introduction in the cinema in 2012, Dolby Atmos has been embraced by all the major Hollywood studios, 14 Academy Award
winning directors, and 27 Academy Award winning sound mixers, among others.
To learn more about Dolby Atmos, visit
Dolby Audio Solutions for Cinema
Dolby Imaging Solutions for Cinema
Dolby Content Management for Cinema
Dolby Accessibility Solutions
About Dolby Laboratories, Inc.:
(NYSE: DLB) is based in San Francisco with offices in over 20 countries around the globe. Dolby transforms the science of sight and sound into spectacular experiences. Through innovative research and engineering, we create breakthrough experiences for billions of people worldwide through a collaborative ecosystem spanning artists, businesses, and consumers. The experiences people have – in Dolby
, and Dolby
– revolutionize entertainment and communications at the cinema, on the go, in the home, and at work.
Dolby, Dolby Atmos, Dolby Audio, Dolby Cinema, Dolby Vision, Dolby Voice, and the double-D symbol are among the registered and unregistered trademarks of Dolby Laboratories, Inc. in the Unites States and/or other countries. Other trademarks remain the property of their respective owners. DLB-G
Dolby Laboratories, Inc. Directory page
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About PVR Cinemas:
PVR Ltd. is the largest and the most premium film exhibition company in India. Since its inception in 1997, the brand has redefined the cinema industry and the way people watch movies in the country. The company acquired Cinemax in 2012 and had taken over DT Cinemas in the year 2016 serving 75 million patrons annually. Currently PVR operates a cinema circuit of 600 screens at 131 properties in 51 cities (18 states and 1 Union Territory).
PVR Cinemas Directory page
Dolby Laboratories, Inc. (San Francisco)
PVR Cinemas (Gurgaon)
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Jun 13, 2018
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Jun 13, 2018
Dolby Announces European Cinema Market Expansion at CineEurope 2018
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Dolby Cinema at AMC Opens Its 100th Location
More PVR Cinemas News:
Dec 9, 2018
PVR Cinemas and Cinionic Form Long-Term Alliance to Elevate Cinema Experience in India with Barco Projection
Dec 14, 2017
4DX Forms New Partnership with Malaysia’s Golden Screen Cinemas And Signs Strategic Deal with PVR Cinemas to Launch Another Sixteen 4DX Screens in India
Jun 9, 2017
PVR Cinemas launches its first 4DX screen in respective Bengaluru and Mumbai markets
Apr 26, 2017
PVR Cinemas Doubles its IMAX Footprint with Five-Theatre Agreement in India
Dec 8, 2016
CJ 4DPLEX Signs Deals with Leading Asian Movie Exhibitors at CineAsia 2016
Apr 13, 2016
PVR Cinemas Selects GDC Technology to Develop Smart Monitoring Network
Nov 19, 2015
GetD Strikes Deal with PVR Cinema, A Major Cinema Circuit in India, for Deployment of 36 UHB+ Light Tripler Polarized 3D Systems.
Nov 12, 2014
PVR Cinemas First to Adopt Barco’s Immersive Sound Technology in New Delhi
Mar 14, 2012
PVR Cinemas Partners with Scrabble Entertainment to Go 100% 2K Digital Across India
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